When people think of Mexico, they envision beautiful, sandy beaches, Mayan Temples, and tequila. Or maybe just Burritos & Mariachi music. Point is, the phrase “hotbed of advertising” is probably not the first thing that comes to mind. But that’s about to change with the introduction of Miami Ad School in Mexico City.
The thriving, global metropolis that is Mexico City has come a long way since the Aztecs founded the city in the 14th Century. Today Mexico City is the capital of Mexico, as well as the most important political, cultural, educational and financial center in the country. With a population of over 21 million people, it’s the largest metropolitan area in the Western Hemisphere, and the fifth largest Metropolitan area in the world.
As you’d expect, the massive population fuels a vibrant cultural climate. There are over 100 art galleries, dozens of concert halls (all of which are active throughout the year), and about 160 museums. In fact, Mexico City has more museums than any other city in the world. Diego Rivera & Frida Kahlo lived here. Needless to say, the city is an art aficionado’s dream.
But there’s much more to Mexico City than finance & fine art. It’s also the center of the advertising industry in Mexico. Just some of the agencies with offices in the city include Grey, JWT, Leo Burnett, Euro RSCG, BBDO, Ogilvy, Saatchi & Saatchi and McCann Erickson.
Mexico City has many nicknames- "the City of the Palaces”, "The City of Hope", and now, Miami Ad School will give it a new one: “The city of pop-culture engineering.”