What does a copywriter do?
Copywriters are storytellers.
They love words and craft them masterfully as they blog and tweet. They know lines from a thousand films and watch old shows on YouTube. They team up with an art director to brainstorm and concept ideas for websites, commercials, print ads, events, billboards or any other medium to solve the client’s problems. The team invents and reinvents humor using pop culture to give an entertaining insight into the human condition.
"What makes you weird or an odd ball in the rest of the world can actually make you successful in the ad world."
Tara Lawall is a 2008 copywriting grad and Creative Director at 72andSunny. Before Miami Ad School, Tara attended Temple University. She has worked at great advertising agencies including BBDO, Droga5, BBH and Mother. Her craziest idea that got produced? GPS enabled basketball shoes that allow you to have a Pizza Hut cheese pizza delivered to you wherever you are!
Who is This Program For?
You've finished school and now it’s time to do to work. Maybe your parents want you to get a serious job. But their idea of serious is on the other side of the moon as far as you are concerned. You want to write. Not a novel. Not in an attic room. Fun stuff. TV commercials maybe. Blogs. Crazy, wacky but serious. With other people just like you to bounce ideas around. Where? How?
This School is Different
You'll learn by doing—no tests, no textbooks. You'll be mentored by ad agency professionals. You'll work with real clients while you're still in school. You'll develop a global perspective through internships around the world, and win awards that will help you land your dream job.