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Strategic Account Planning Bootcamp
BECOME A SMART STRATEGIST AND PLANNER
Strategic planners are logical, creative, inquisitive and intuitive. Planners find insight through research to help demystify the consumer. After conducting focus groups, man-on-the-street interviews and surveys, an account planner takes that info and pulls it apart into a million pieces. Then they put it all back together writing a brief the creatives can use to concept ideas. At the end, their direction results in a campaign that hits the target market and is not only funny, wistful or entertaining but is strategically sound and solves the client’s problem.
How long does the boot camp take?
It lasts 12 weeks
What is the tuition?
The three-month Strategic Account Planning Bootcamp costs €3,800 + €300 fee.
We have current discounts, call us (+34 917 540 375) and we will tell you everything you need.
When does the Bootcamp start?
Starts every year at January after Christmas holidays (between the 7 and 10)
Account Planning Courses in Madrid
RESEARCH & INSIGHT
Interviews, focus groups, online surveys are just some tools you use to gain consumer insight, build your brief and find that one piece of research that brings it all together.
STRATEGY
Now you know who you’re targeting, you need to figure out how to get to them. Develop a strategy that will help your creative team hit that target.
PRESENTATION
In our boot camp you will have presentations every week and work with a real client. You will be a pro at delivering your message in a clear, concise manner.