Art Direction
Mexico City


How to Apply

Select a Program



Imagina estudiar durante dos años para convertirte en un creativo capaz de solucionar cualquier problema de manera visual. Retoque, ilustración, fotografía y video son sólo algunos de los temas generales que aprenderás y sobre los que te desempeñaras durante tus estudios en Miami Ad School. Todo esto para implementarlo en ideas sumamente creativas, 100% originales y totalmente estratégicas y funcionales.


Estudiarás como si trabajaras en una agencia. Te darán un brief, te juntarás con otro creativo y harás brainstorming hasta que los conceptos surjan. Tendrás que dar con las mejores ideas que lleven a conceptos potentes y pensar en ejecuciones que realmente comuniquen lo que deseas.

El instructor será tu director creativo, te irá guiando y ordenando las ideas para que saques lo mejor de cada una de ellas. Aprenderás todas las habilidades necesarias para triunfar como director de arte mientras sumas a tu portfolio creativo piezas únicas que reflejen tu capacidad para desarrollar trabajos, tu talento y tu forma de comunicar una idea.

Al final de este curso de dirección de arte tendrás la oportunidad de presentar tu portfolio a los directores creativos de mas de 20 agencias en nuestro Portafolio Review. Un encuentro entre creativos y agencias a base de entrevistas cortas donde podrás lucir tu trabajo y talento.

A lo largo del programa desarrollarás distintos proyectos que te formaran como un profesional partiendo desde la generación de ideas hasta la ejecución de proyectos. El plan de estudio se divide en dos etapas a lo largo de dos años divididos en ocho trimestres.

Application Deadlines and Program Schedule

The art direction program starts our times a year: January, April, July and October. The program lasts for 8 quarters. Each quarter lasts 10 weeks with a break between each quarter. In the second year students can study and intern in other cities. To graduate students must complete 1920 clock hours/96 credit hours and have at least a 2.5 GPA.

The application deadline is six weeks prior to the start of classes. Please see our FAQs for application deadlines and the school calendar.

Each quarter of the first year, students have four classes that meet once a week for three hours with four additional hours for lab. Class times are::

9 a.m. to 12 p.m.

1 p.m. to 4 p.m.

4 p.m. to 7 p.m.

7 p.m. to 10 p.m.

Classes are held Monday through Saturday with a weekly guest speaker on Monday at 5 p.m. that the whole school attends. Periodically, students will have weekend classes in the late morning. Schedules are set by the registrar and have limited ability to be modified.

Intern & Study Abroad


Los estudiantes de nuestros programas de dos años comienzan pasando su primer año en su escuela base. Después de completar su formación básica, tienen la oportunidad de estudiar e internarse en hasta cuatro ciudades más durante el segundo año. Cada estudiante puede ganar experiencia en el mundo real dentro de estas opciones:


A través de asociaciones con empresas de todo el mundo, el 98% de nuestros estudiantes obtienen experiencia en el mundo real mientras todavía están en la escuela. Los alumnos de Miami Ad School son tratados como creativos. Tienen la oportunidad de hacer una lluvia de ideas sobre proyectos de clientes, asistir a reuniones y presentar sus ideas al director creativo. Si las ideas de los alumnos son seleccionadas por el cliente y producidas, tendrán la oportunidad de participar en la producción.


Aprender directamente en una agencia. La mitad de tus clases están en una agencia y la otra mitad en Miami Ad School. Los creativos de la agencia enseñan de cuatro a diez estudiantes que participan en sesiones de lluvia de ideas y seminarios de otros departamentos como planificación, servicios de cuentas o producción. Por la noche, tomaras clases en la escuela impartida por profesionales de la publicidad de la sede en la que te encuentres.

Diploma & Job Placement Assistance

This is a two year diploma program with the primary purpose of developing a professional portfolio through classes and real-world experience to gain the skills needed for an entry level position in advertising.

Graduates have the opportunity to attend portfolio reviews and interview with multiple agencies. Miami Ad School also supplies graduates with job leads throughout their career. Our institutional graduate placement rate is well over 90%.


Deadline September 21st

How to ApplyRequest Info

Art Direction Courses in Mexico City


Great work starts with a great idea. It’s not about just creating a print ad, tv spot or Facebook page. Solve the communication problem first then find the appropriate media to give the idea maximum impact.

Idea Presentation

Learn different types of presentation formats and get comfortable speaking and using technology in front of a group. You’ll also get the fundamentals of InDesign and Keynote, as well as iWeb for basic web design.

Video Storytelling

The ubiquity of the video and the global stage of online hosting sites give the power of the moving image to the masses. Learn cinematic styles, how to edit audio and video, and use special effects to tell a story with motion and sound.

Thinking Strategically

In the real world, it’s not a creative free-for-all. There’s a strategy brief the creatives work from. Gain insight into consumers, learn the critical role of account planning and develop brilliant ideas from a creative brief.

Experiments in Digital Photography

Sculpt light. Re-color the world. Magnify. Reduce. Blur. Sharpen. Capture. Release. Record a decisive moment or make one. This class explores techniques in using the digital camera as a tool in visual experimentation.

Type Journey

An introduction to the art of typography. You’ll get a solid foundation in the techniques of type design as well as the fashions, movements and figures behind the history of type faces and the times that created them.

Vector Imaging

Adobe Illustrator is the primary application in Creative Cloud for illustrating, creating logos, designing with type, and creating layouts that range from the web to traditional media like billboards, posters and print ads.

Everything is Media

You’ll learn how to integrate media old, new, offline and online into the ideal conduit for your branded message. Explore and fuse new technologies like touchscreen and face recognition with traditional advertising.

User Experience

The science of organization of information and human centered design. You’ll learn how to conduct basic user research to create personas that guide development of content strategy, information architecture and wireframes.

Visual Impact

Visual communication transcends language and cultural barriers like nothing else. Learn how to create symbols that interact powerfully with contradictory meanings and create unforgettable visuals.

Motion Graphics

In this course you will develop a broad understanding of motion graphics, production concepts, design tools and the enabling techniques while acquiring a working vocabulary through a series of structured problem-solving activities.


Craft is super fun and more important than ever. Craftsmanship in your portfolio lifts you to another level when you go to your first job interview.

Coding for Creatives

Many creative people rank below Einstein in math skills. But to produce the wacky ideas they come up with, knowing something about the front end of coding is extremely useful. A peek into the back end is really not that painful.

Digital Campaigns

There is a process to creating a campaign. Go step by step each week to learn just how a campaign makes it through an agency from research to pitch all while creating one that can be expressed across multiple online platforms.

Product Creation

As the media landscape has morphed, so has the role of the ad agency. Today’s leading shops not only promote products, they come up with product ideas and then develop them. This is a primer on the process.

Head to Head

It’s a dog-eat-dog world out there, so if you want to be the Top Dog, you’ll enter your work in all the student competitions: Cannes, CLIO, D&AD, One Show, Addys, and win a nice shiny statue to help get you noticed.

Portfolio Development

Classes and internships have lead you to a final body of work that represents your skills, execution and personality. Finalize your website, physical portfolios and prepare to keep your portfolio up-to-date for the rest of your career.

Gaming Concepts

Video, mobile and online games gross more revenue than all Hollywood movies combined. Learn techniques and core mechanics to tap into an audience that can not be ignored in the quest to get your message across.

Interactive Concepting

Learn to concept interactive ideas, how to pitch those ideas to a client, and how to take the idea into production. Design for the web, learn elements of a digital campaign to make sure you get into everyone’s inbox and feeds.

The Brand Called You

Dive into your quirks, past and future until you find what makes “You”, you. Discover every bad trait you inherited from your parents, likes and dislikes, what you save and throw away, your beliefs and secrets. It is fun, scary and enlightening.

The Voice of Type

Typefaces are the “voice” of the written word. Learn to cast the most effective voice in the exploration of how typography is used as a way to express emotion, concepts, thoughts and philosophies to communicate a message.

Pop Culture Engineering

This course will center on all the flotsam and jetsam of pop culture: t-shirts, costume, graphic novels, matchbooks, packages, posters, pimping cars, sports paraphernalia, and all the other ephemera imaginable.

Short Cutz

After learning the basics in Video Storytelling, take Adobe Creative Cloud to the next level by creating short films. Explore the classic narrative structure by analyzing films, commercials and branded entertainment.


Headlines, web banners, outdoor boards, tag lines, and Twitter posts all require precision and a certain turn of phrase. You’ll learn to be a writer of few words that carry a big message and prove print is not dead.

Photoshop Craft & Content

An introduction to the tools that’ll bring your ideas to life: the digital SLR camera and Adobe Photoshop. You’ll learn how to put this tag team to work for you, how to process RAW Images and organization with Adobe Bridge.

Get a Job

You’ve got the book, discovered your creative self and cultivated an online presence. Time to polish your interviewing skills, develop a career vision and meet with recruiters to find out what they look for in a candidate.