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Art Direction Program
GET REAL-WORLD EXPERIENCE WHILE YOU’RE IN SCHOOL
AS AN ART DIRECTOR YOUR IMAGINATION IS YOUR BEST FRIEND
Art directors thrive on absurdly ridiculous bizarre outrageous stuff. That is a good description of Mumbai. Not a melting pot but a tossed salad of languages, skin colour, customs, politics, history, music, design and art. You have inspiration everywhere you look. Enough to drive an Art Director crazy. (Crazy is a good thing for an Art Director.) You will use your imagination to create anything that can tell a story for a brand. Teamed with a Copywriter you’ll brainstorm and produce magazine ads, videos, websites, TV commercials or maybe an action figure.
YOUR TRAINING COVERS EVERYTHING YOU NEED TO KNOW FOR A CAREER AS AN ART DIRECTOR
Courses are practical. Instructors are all top communication professionals: art directors, creative directors, videographers, producers… They teach you the skill they use everyday at the agencies where they work. Class projects are realistic. You may even work on a live project for a brand and present your ideas to the client.
INTERN AND GET REAL – WORLD EXPERIENCE BEFORE YOU GRADUATE
Students can opt to spend part of their two year program studying and interning in up to four other cities. Through the school you’ll have hundreds of internship opportunities and by graduation you may well be Instagram famous. You will be the type of Art Director the world is looking for.
The Art Direction Program is a 2 year (8 quarter) program. Each quarter is 10 weeks in length followed by a 3 week break. To graduate students must complete 1920 clock hours/96 credit hours and have at least a 2.5 GPA.
Each quarter of the first year, students have four classes that meet once a week for three hours. Classes are held Monday through Saturday. Schedules are set by the Dean and have limited ability to be modified.
In a student’s second year, their schedule will vary depending on their Quarter Away choices (i.e. classes in their current school, a different Miami Ad School location, an Agency Lab or Internship)
Intern & Study Abroad
After spending the first year (4 quarters) in Mumbai, students can apply to our Quarter Away Program. This program gives students the opportunity to study and intern in up to four more cities around the world.
You can opt to take classes inside an agency and train in New York, Berlin, Tokyo and other cities around the world, through partnerships the school has with agencies all over the world, students can get hands-on experience and build their network of industry contacts. This is one of the reasons Miami ad School’s graduate placement rate is so high.
Tuition of Rs. 1,50,000* per quarter
It takes eight quarters (2 years) for completion of the Art Direction program. Total tuition cost for all eight quarters is Rs 12,00,000*.
We provide scholarships to students. Please write to firstname.lastname@example.org for the current scholarships available.
*Subject to local taxes
All students must have:
Apple Macintosh MacBook Pro with external hard drive storage (2 TB) with maximum RAM airport-equipped computer
Adobe Creative Cloud Membership
Smart Phone with Video
Digital SLR camera with adjustable settings and HD video
This is a two-year certificate program with the primary purpose of developing a professional portfolio through classes and real-world experience to gain the skills needed for a career in advertising.
The Program is accredited by the Commission of the Council on Occupational Education, USA
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Art Direction Courses in Mumbai
Great work starts with a great idea. It’s not about just creating a print ad, tv spot or Facebook page. Solve the communication problem first then find the appropriate media to give the idea maximum impact.
Learn different types of presentation formats and get comfortable speaking and using technology in front of a group. You’ll also get the fundamentals of InDesign and Keynote, as well as iWeb for basic web design.
The ubiquity of the video and the global stage of online hosting sites give the power of the moving image to the masses. Learn cinematic styles, how to edit audio and video, and use special effects to tell a story with motion and sound.
In the real world, it’s not a creative free-for-all. There’s a strategy brief the creatives work from. Gain insight into consumers, learn the critical role of account planning and develop brilliant ideas from a creative brief.
Experiments in Digital Photography
Sculpt light. Re-color the world. Magnify. Reduce. Blur. Sharpen. Capture. Release. Record a decisive moment or make one. This class explores techniques in using the digital camera as a tool in visual experimentation.
An introduction to the art of typography. You’ll get a solid foundation in the techniques of type design as well as the fashions, movements and figures behind the history of type faces and the times that created them.
Adobe Illustrator is the primary application in Creative Cloud for illustrating, creating logos, designing with type, and creating layouts that range from the web to traditional media like billboards, posters and print ads.
Everything is Media
You’ll learn how to integrate media old, new, offline and online into the ideal conduit for your branded message. Explore and fuse new technologies like touchscreen and face recognition with traditional advertising.
The science of organization of information and human centered design. You’ll learn how to conduct basic user research to create personas that guide development of content strategy, information architecture and wireframes.
Visual communication transcends language and cultural barriers like nothing else. Learn how to create symbols that interact powerfully with contradictory meanings and create unforgettable visuals.
In this course you will develop a broad understanding of motion graphics, production concepts, design tools and the enabling techniques while acquiring a working vocabulary through a series of structured problem-solving activities.
Tools is super fun and more important than ever. Craftsmanship in your portfolio lifts you to another level when you go to your first job interview.
Coding for Creatives
Many creative people rank below Einstein in math skills. But to produce the wacky ideas they come up with, knowing something about the front end of coding is extremely useful. A peek into the back end is really not that painful.
There is a process to creating a campaign. Go step by step each week to learn just how a campaign makes it through an agency from research to pitch all while creating one that can be expressed across multiple online platforms.
As the media landscape has morphed, so has the role of the ad agency. Today’s leading shops not only promote products, they come up with product ideas and then develop them. This is a primer on the process.
Head to Head
It’s a dog-eat-dog world out there, so if you want to be the Top Dog, you’ll enter your work in all the student competitions: Cannes, CLIO, D&AD, One Show, Addys, and win a nice shiny statue to help get you noticed.
Classes and internships have lead you to a final body of work that represents your skills, execution and personality. Finalize your website, physical portfolios and prepare to keep your portfolio up-to-date for the rest of your career.
Video, mobile and online games gross more revenue than all Hollywood movies combined. Learn techniques and core mechanics to tap into an audience that can not be ignored in the quest to get your message across.
Learn to concept interactive ideas, how to pitch those ideas to a client, and how to take the idea into production. Design for the web, learn elements of a digital campaign to make sure you get into everyone’s inbox and feeds.
The Brand Called You
Dive into your quirks, past and future until you find what makes “You”, you. Discover every bad trait you inherited from your parents, likes and dislikes, what you save and throw away, your beliefs and secrets. It is fun, scary and enlightening.
The Voice of Type
Typefaces are the “voice” of the written word. Learn to cast the most effective voice in the exploration of how typography is used as a way to express emotion, concepts, thoughts and philosophies to communicate a message.
Pop Culture Engineering
This course will center on all the flotsam and jetsam of pop culture: t-shirts, costume, graphic novels, matchbooks, packages, posters, pimping cars, sports paraphernalia, and all the other ephemera imaginable.
After learning the basics in Video Storytelling, take Adobe Creative Cloud to the next level by creating short films. Explore the classic narrative structure by analyzing films, commercials and branded entertainment.
HEADLINES, TAG LINES & TWEETS
Headlines, web banners, outdoor boards, tag lines, and Twitter posts all require precision and a certain turn of phrase. You’ll learn to be a writer of few words that carry a big message and prove print is not dead.
Photoshop Craft & Content
An introduction to the tools that’ll bring your ideas to life: the digital SLR camera and Adobe Photoshop. You’ll learn how to put this tag team to work for you, how to process RAW Images and organization with Adobe Bridge.
Get a Job
You’ve got the book, discovered your creative self and cultivated an online presence. Time to polish your interviewing skills, develop a career vision and meet with recruiters to find out what they look for in a candidate.