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Start Your Account Planning Career In Sao Paulo.
START TRACKING NOW YOUR WAY OF SUCCESS.
The Account Planning Pocket, the younger brother of Bootcamp, is ideal for those who want to start their careers on the right foot. Or for those who want to update themselves, putting their hands on the mass. There are 12 intensive modules on planning, creation and marketing, with cases and exercises that make classes dynamic and collaborative, enabling a rich exchange of experiences between teachers and students, and also among classmates. If you want to start in the planning career, your place is here. It’s a month. It’s intense. It’s for life.
Program Length & Class Times
The Pocket has a duration of 1 month. Classes are held on Fridays from 7:30 p.m. to 10:30 p.m., and on Saturdays from 9:00 p.m. to 4:00 p.m.
Total tuition cost for the program is R$ 3.975,00.
All the classes are taught in portuguese. But it is important that our students speak english, so they can understand some cases that are presented in english.
Starting Salaries for Account Planning Graduates
The starting salaries turns around R$ 2.000,00 for junior account planners. But it depends on the agency/company and the benefits included.
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Portfolio Programs Courses in Sao Paulo
An overview of planning, its foundations and concepts.
WHITE SPACES: HOW TO FIND THEM
The pursuit of brands by uniqueness is increasingly challenging. And the planner plays an essential role in this journey. We will see techniques to detect gaps and opportunities, adding value not only to great jobs, but also to day-to-day deliveries.
BRIEFING: A CONTINUOUS PROCESS
The briefing process is not limited to the writing of a good synthetic document. It goes through an often subjective process, between different people and moments. Nevertheless, the good writing, focus and clarity of a briefing are fundamental to the success of good communication.
For a long time, market research was seen as a “Pandora’s box” in which few could have access or know how to plan, conduct and analyze results. Let’s open the box and bring a new insight to this fundamental tool of strategic communication planning.
Every great idea comes from the ability to extract the non-obvious, the unsaid, from the information and data we have in hand. Let’s learn a bit more about some of these techniques and best practices to help you in your day to day life.
EFFICIENCY IN COMMUNICATION
Increasingly scarce funds and increasingly viable measurement possibilities. Customers are much more worried and demanding about the results of their efforts. How to measure performance of what is put “in the street”? We will instrumentalize the planning professional with techniques and tools of intelligence and management of available information.
PRESENTATION OF IDEAS
Planning is also about storytelling, whether to structure a reasoning or pitch an idea. Have practical directions on how to turn studies, data, and ideas into sales presentations.
THE CREATIVE INTERFACE
Ideas materialize in creation. Let’s take a closer look at the creative process of communication, how the contribution of the planning professional can be relevant and impactful on the final creative product.
The scope of strategic communication planning can and should be much greater than just planning communication campaigns. When well used and involved, it opens doors and opportunities in the field of innovation and new business.
SOCIAL MEDIA STRATEGY
Think strategically in the development of campaigns and initiatives in social networks. From network architecture to metrics plan, social media planning aims to create a coherent language in the different channels of the brands.
The great convergence of media and the growing participation of digital channels in the lives of all require a new look at the planning of communication channels. This is a task that must be in the hands of all communication professionals, not just the “media”.
THE FUTURE OF PLANNING
Planning transforms from time to time, and needs to follow trends and technologies that shape the universe of communication. Reflect on what the role and tasks of a strategist will be from now on.