What is a UX Designer?
Making sense of what people need and solving the problem through user-centric design
From insights to concepts to testing to prototyping, a UX Designer is a jack-of-all-trades across many user experience skill sets. Fueled by a desire to solve customer needs with innovative digital experiences that follow a user-centric point of view is what drives UX design thinking.
You should be a UX designer if, you’re a born problem-solver with exceptional attention to detail who strives to create the best experience for the task at hand, always with the user in mind. You love to listen, observe and understand, and know how to translate user needs and business goals into compelling designs. You’re a human interaction and user satisfaction guru, who knows how to design for usability, accessibility and ease of interaction. Using user research, strategy, information architecture and interaction design, you bring a human-centred approach to the design of digital experiences. As a UX designer, your decisions affect every move a user makes and enhances their experience from the first click.
“The value of experiences is increasing. Consumer behavior has fundamentally changed, becoming progressively digital and mobile-centric.“ From the Harvard Business Review, “Experimentation: The What & How of Digital Competitiveness”
Chief Marketing Officer, Optimizely
Who is This Program For?
People that are passionate about problem solving by making sense of what people need through better design, better communication and believe a test and learn philosophy to evolve their designs.