What does an Art Director do?

What does an Art Director do?

Art directors have an innovative mind and a creative heart. They remake the world and visualize their ideas with a dazzling display of creativity.

Art directors are dreamers with an exuberant imagination. They invent concepts and ideas and create new worlds – to bring others to do or purchase something, or simply to fascinate them. Communication design, graphic design, layout, and composition are their daily bread. They use every medium: Video, posters, Internet, radio, blogs, ads, social media, games, events, guerrilla actions… They work with photographers, directors, illustrators, radio, film, or digital producers to ensure that their ideas become reality. They work worldwide in creative agencies, in the music, sports, automotive, engineering, and fashion industry. And they think up entirely new channels – because that’s their job.

Application Deadlines and Program Schedule

Application Deadlines and Program Schedule

The art direction program starts four times a year: January, April, July and October. The program lasts for 8 quarters. Each quarter lasts 10 weeks with a break between each quarter. In the second year students can study and intern in other cities. To graduate students must complete 1920 clock hours/96 credit hours and have at least a 2.5 GPA.

The application deadline is six weeks prior to the start of classes. Please see our FAQs for application deadlines and the school calendar.

Each quarter of the first year, students have four classes that meet once a week for three hours with four additional hours for lab. Usual class times are:

9 a.m. to 12 p.m.

1 p.m. to 4 p.m.

4 p.m. to 7 p.m.

7 p.m. to 10 p.m.

Classes are held Monday through Friday (Classes on Saturdays are possible). Guest Speeches or Innovation Days, that the whole school attends, are held throughout the quarter. Schedules are set by the registrar and have limited ability to be modified.

Intern & Study Abroad

Intern & Study Abroad

After spending at least one year (4 quarters) in Berlin, students can apply to our Quarter Away Program. This program gives students the opportunity to study and intern in up to four more cities around the world. You can even opt to take classes inside an agency or intern in New York, Tokyo, Paris, Stockholm and other cities around the world. At last count 96% of the students had participated in our Quarter Away Program for at least one quarter. Over 80% of the students spent two or more quarters getting real-world experience.  

Intern and get real-world experience before you graduate. Students can opt to spend part of their two year program studying and interning in up to four other cities where we have programs. Through partnerships the school has with agencies all over the world, students can get hands-on experience and build their network of industry contacts. Students can build a network of over 200 industry contacts. This is one of the reasons Miami Ad School's graduate placement rate is so high.

Tuition & Materials

Tuition & Materials

Tuition of € 2.600 is due quarterly. It takes eight quarters which is 2 years to complete the art direction program. Total tuition cost for the program is € 20.800 plus € 100 Application fee.

All students must have:

Highly recommended is an Apple MacBook Pro with external hard drive storage (2 TB) with maximum RAM Airport-equipped computer or a comparably powerful notebook of recent year of construction on which the Adobe Creative Suite is running.

Adobe Creative Suite membership for students (requires annual commitment, €19.34 per month – prices may vary by country. Please inform yourself.)

Smart Phone with photo/video

Diploma & Job Placement Assistance

Diploma & Job Placement Assistance

This is a two year diploma program with the primary purpose of developing a professional portfolio through classes and real-world experience to gain the skills needed for an entry level position in advertising.

Graduates have the opportunity to attend portfolio reviews and interview with multiple agencies. Miami Ad School also supplies graduates with job leads throughout their career. Our institutional graduate placement rate is well over 90%.