Strategic Planning Boot Camp
Love for data
Strategic Planning is an approach for generating consumer insights that aid in the development of strategy and tactics and in evaluating communications campaigns. Encompasses three phases: strategy development, creative development and evaluation of effectiveness. Strategic Planners function as a liaison between the account executive and the creative department as well as between the creative department and the consumer. In this sense, account planners are both fully integrated members of the account team and advisers to the creative team.
Strategic Planners need enthusiasm, determination and perseverance to succeed, they work closely with agency accounts and creative staff, producing briefs to ensure campaign ideas and strategies are effective and targeted to the right audience. At the end, their direction results in a campaign that hits the target market and is not only funny, wistful or entertaining but is strategically sound and solves the client’s problem.