Social Media Strategy Boot Camp
You've got to have a passion for it
People are constantly connected and brands need to be where the consumer is. If you want to be a part of the conversation, you need to be comfortable with multiscreen communication. Twitter, Facebook, Instagram, Snapchat, LinkedIn, YouTube, Google+, the list seems infinite, but social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace--consumers have greater opportunities to voice their opinions and connect with their peers as well as increased influence over marketers and brands.
Understanding social media is crucial
We view the problems from a strategic and a practical perspective, rather than a technical or platform perspective. We will give you the knowledge you need to create engaging content for platforms such as Facebook, Instagram, Twitter, and Snapchat, as well as how to identify influencers, deliver content to a targeted audience, and measure the success of your efforts.