Strategic Account Planning Bootcamp
BECOME A SMART STRATEGIST AND PLANNER
Strategic planners are logical, creative, inquisitive and intuitive. Planners find insight through research to help demystify the consumer. After conducting focus groups, man-on-the-street interviews and surveys, an account planner takes that info and pulls it apart into a million pieces. Then they put it all back together writing a brief the creatives can use to concept ideas. At the end, their direction results in a campaign that hits the target market and is not only funny, wistful or entertaining but is strategically sound and solves the client’s problem.