STRATEGIC PLANNING Boot Camp
12-week boot camp to fast-track your career
"If not for this school, I wouldn't have ended up at an awesome agency in NYC. You get out of it what you put into it, but you're given all the tools you need to succeed."
When he graduated Kevin Murray started his career as a Strategist at Naked Communications in New York
Learn by doing.
In 12 mind-expanding weeks you’ll learn to understand and analyze data, develop insights and write creative briefs. You’ll be partnered with an art director and a copywriter. Your team will develop campaigns, products and marketing strategies based off of your insights. The Strategic Planning Boot Camp culminates with a real project presented pitch-style to a client.
Each week your instructor will be a different strategic expert.
A dozen planning directors from top agencies like Google, Droga5 and Ogilvy take you through 3-day sessions that cover different aspects of account planning. Scroll down to see the topics.
In the final week of the Boot Camp visit a variety agencies and meet with Strategy Directors.
See first hand the different types of planning environments. You’ll meet the people in the strategy departments and increase your network of industry contacts. Graduates of the program receive job placement assistance.