STRATEGIC PLANNING Boot Camp
12- week boot camp to fast-track your career
Graduate with the skills and case studies you need to show your future employer you can build brands as a strategic planner.
Learn By Doing
In 12 mind-expanding weeks, you'll learn to understand and analyze data, develop insights and write creative briefs. YOu will be partnered with an art director and a copywriter. Your team will develop campaigns, products and marketing strategies based off of your insights.
Each week your instructor will be a different strategic expert
Half a dozen planning directors from top agencies like McCann, Lowe Lintas, BBH and Publicis take you through the sessions that cover different aspects of account planning.
In the final week of the Boot Camp visit a variety of agencies and meet with planning directors.
See first hand the different types of planning environments. You’ll meet the people in the strategy departments and increase your network of industry contacts.