Miami Ad School
Sao Paulo

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The Best School Of Creativity In Latin America & One Of The Most Awarded In The World

DEVELOPING CREATIVE MINDS

“Miami made me be sure that I can be and do what I want.” Bruno Luglio, Creative Director at Spotify NY

It doesn’t matter if you want to work in agencies, companies, consultancies, startups or be an entrepreneur. Here you will develop your creativity to be and do what you want. We are the first school in the world where the main method is to unlearn. We do not teach ready-made formulas, we teach to think differently. While others teach to follow the rules, we teach you to break them. While others teach to look from an angle, we teach to look at all 

angles. Here is the right place to be restless, dissatisfied, curious. And open doors to get where you want. 


CREATIVITY AND INNOVATION.

Creative minds come to ideas that are unimaginable. Innovators turn these ideas into solutions that are able to change the experiences of people all around the world. Here you will learn how to think creatively and apply your ideas. You can choose the area you want to study, within a comprehensive portfolio of creativity courses applied to business.

Have A Question? Just Email Me.

I can walk you through the admissions process

 

Viviane Fermino

ADMISSIONS ADVISOR

+55 11 5081-8338
EMAIL ME

Rua Voluntários da Pátria, 301, 4º andar, sala 401. Botafogo, Rio de Janeiro

 

Start Your Creative Career!

How to Apply

Live A Life Changing Experience

UNLEARN, CREATE, CHANGE

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IMPORTANT DATES & OTHER THINGS

Main Programs

In the area of creativity, we have the courses of Copywriting, Art Direction and Graphic Design, all with a duration of two years.

The Account Planning Boot Camp – the first of its kind in the United States and also in Brazil – lasts one quarter. We also have the Pockets (one month courses), which are a great gateway to the job market.

We offer the Creative Leadership and the Account Planning Pockets. And our newest course: UX Strategy, is the only course in Brazil that develops the strategic thinking about all the processes that involve the user experience in the professionals. In addition we have workshops, short courses on various subjects, to update and discover new fields and talents.

Main Programs Calendar

Our Portfolio Programs, with two years, are offered every quarter. With entries on January, April, July and October.

The Account Planning Boot Camp happens twice a year, in March and September. Pockets and Workshops dates vary. Contact us for more details.

Awards

We have already won the most important awards in world of advertising: Andy Awards, Clio Awards, D&AD, FIAP, Future Lions, New York Festivals, The One Show, YoungGuns and Wave Festival. We are the only Brazilian school to have a Gold Pencil in the One Show, the most awarded in D&AD, the most awarded in the Clio Awards of Latin America and 4 times winner of Student of the Year of the German magazine Lüzer Archive.

Social School

We know of the need of the Brazilian Market to be able to have more talents coming from social classes of lower income. That’s why we’ve opened our doors so creative youngsters could take one of the most prized creative schools around the world through the 2-year Portfolio Programs with a scholarship program.

Two full scholarships are offered each year and unlimited scholarships of 50% and 25% off, according to the analysis of the socioeconomic profiles of the candidates. Contact us for more details.

Creative Minds

The work of our students is recognized worldwide. In 2018, there were 3 winners and 5 finalists at the New York Festivals, 1 silver at the One Show, 2 winners at the ADC Awards, 5 awards at the D&AD New Blood Awards and 2 Future Lions at the Cannes International Film Festival.

My Life as a Video Game

My Life as a Video Game

My journey at Miami Ad School felt like a video game full of ups, downs, learning curves, obstacles, opportunities and rewards. Sofia Soldevila, shares her adventures interning in NYC, pitching Super Bowl commercials and producing videos for Lego, all while still a student.

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International Day of the Girl

International Day of the Girl

Featuring 24 Amazing Female Grads – One for Each Hour of International Girl Day. These 24 women are doing remarkable things. They are paving the way for you. A few years ago only 3% of creative directors were women. Now women make up 29% of the industry’s creative leadership. Learn more about these presidents, pop artists, content creators, toy makers and world changers.

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Jordan Had An Idea

Jordan Had An Idea

His idea made him a Brazilian hero except that no one in Brazil ever heard of him - other than some very poor kids in some very poor villages. Jordan is American. Born and raised in Chicago. He gives these kids soccer lessons. Yes, soccer lessons in a country famous...

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The Bootcamp took me from 0 experience to Brand Planner in one interview! I saw a brand planner job opening at one of my favorite agencies but wasn’t going to apply because it required 3-5 years of experience. It was for an agency I really admired, VMLY&R, who was (and is) doing some really great work across the board. I talked to a few of my teachers from the course and Stephanie Gr., who oversees the Bootcamp in Atlanta, and they all advised to just go for it. Stephanie reminded me that the Bootcamp provides a lot of intensive experience within the 12-week program which is equivalent to several years of work experience. She was right. I got the job!

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Out of 450 schools around the world, Miami Ad School was selected 2019 School of the Year! Find out why the Future Lions’ judges thought the students at Miami Ad School were so outstanding.

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Happy Donut Day

Happy Donut Day

Two students had their idea for Burger King produced by the fast-food company. Their wacky idea to turn a Whopper into a donut with a slider/donut-hole side-kick was on BK’s menu and featured on dozens of media outlets. Find out how this helped their career.

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You Might be a Designer if…

You Might be a Designer if…

CONTEST ALERT! Now is your chance. Contest Deadline May 3rd. Come up with a name for your favorite shade of black. Then share it on the Miami Ad School Instagram or Facebook page. The entry with the most “likes” wins bragging rights and MAS gear.

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Love Story + Business Story …cont’d

Love Story + Business Story …cont’d

The unexpected story of Ron and Pippa Seichrist. They reimagined creative education and created the school they wish they had gone to. Their story is featured in the most recent edition of Graphis New Talent annual.

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Love Story + Business Story

Love Story + Business Story

Graphis magazine interviewed, Miami Ad School’s founders, Pippa and Ron Seichrist, about inspiration, the crazy way they met and living a creative life.

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Why Fernando Machado Recommends Miami Ad School

Why Fernando Machado Recommends Miami Ad School

By Fernando Machado Around 2 years ago I received a message from a young aspiring creative asking me for advice on where to study advertising. It was a short message, sent to my LinkedIn profile. Reality is that I tend to get lots of messages on LinkedIn. People...

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Which was better? The Commercials or the Game?

Which was better? The Commercials or the Game?

YOU'RE NOT ALONE If you picked the commercials as your favorite, you’re not alone. In the very unscientific survey we conducted 100% of the respondents said the TV spots were more entertaining than the game. Each year the Super Bowl is the one televised event when...

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Your Toes Need a Vacation

Your Toes Need a Vacation

"OUCH" SAID NO LITTLE TOE EVER AGAIN This print campaign was created for Birkenstock by a student team at Miami Ad School Hamburg. The students are in the art direction and copywriting programs:  Pelayo de la Vega, Amy Char and Ayodeje Afe. Additional credit goes to...

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What Do Copywriters Do All Day?

What Do Copywriters Do All Day?

Every assignment brings with it a different problem, and when finding ways to get the right message across, two (or three, or seven) heads are better than one. It’s also much better if those heads don’t think in quite the same way.

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The Pros of Miami Ad(vertising) School

The Pros of Miami Ad(vertising) School

“If Ben Brown and Jackie Moran hadn’t enrolled at Miami Ad School in New York, they may never have met, started to collaborate or hatched a plan to land internships at Droga5.”

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Confessions of a Creative Director

Confessions of a Creative Director

Learn Patrick’s secrets of the trade, tips and tricks for those starting out and some real life, success-driven advice for your entire career as a creative.

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You Too Will Have Award-Winning Work in Your Portfolio

You Too Will Have Award-Winning Work in Your Portfolio

At Miami Ad School you’ll create award-winning work that will get you national and international exposure. Work that will get you noticed and—more importantly—get you interviews so that you can land a job you’ll love. Isn’t that what it’s all about?

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From Journalism Grad to Chief Creative Officer

From Journalism Grad to Chief Creative Officer

“Creativity is messy,” Margaret Johnson, CCO of Goodby, Silverstein & Partners, says. “There is nothing linear about it. The way you get to ideas is really complicated and it’s a messy, messy thing, and you find that you end up being this kind of trapeze artist, jumping off a ledge and taking risks in your day-to-day life as an art director or a copywriter.”

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Love Social Media? Over 200K Jobs Are Waiting For You.

Love Social Media? Over 200K Jobs Are Waiting For You.

Miami Ad School’s next Boot Camp for Social Media Strategy starts July 2nd in Atlanta. 12 weeks of intense hands-on, up-to-the-minute training from working industry professionals. The jobs, 200K+ of them, are out there. What are you waiting for?

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Become a Superhero by Mastering Your Creativity

Become a Superhero by Mastering Your Creativity

“How is it that plastic—something that cannot breakdown, is toxic to our waters, lands and all life and will continue to be for many generations to come—so incredibly prevalent in modern life today? Such statistics really make one think about choices and consequences.” –Melanie Maynard

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The Best Copywriting Advice Ever: Avoid Broccoli Words

Restaurants love to fill your plate with 27 stalks of tasteless steamed broccoli. Why? Because it’s cheap, requires very little thought or preparation and nobody ever complains about broccoli. The same applies tasteless, bland broccoli words.

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A Tokyo Advertising Internship Translates into a Life-Altering Experience

A Tokyo Advertising Internship Translates into a Life-Altering Experience

“Every time I travel, my mind is consumed, wondering what the lives of the people that live at my destination are really like. What do they do for a living? What do they do for fun? Are they happy? Maybe I should’ve been a sociologist, but instead I’m a copywriter. But I guess that sometimes, it’s the same thing.”

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How To Be The New Hire Agencies Need

How To Be The New Hire Agencies Need

In the world of creative careers, competition is intense. There are tons of talented people looking for work or freelancing with amazing portfolios. How do you stack the deck in your favor when looking for that crucial first job?

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‘I’m human. What are you?’

‘I’m human. What are you?’

“I’m Human,” a finalist in Miami Ad School’s Unity Initiative, asks a simple question. The answer reminds us that we have more in common than we often care to admit.

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$200,000 in Minority Advertising Scholarships

$200,000 in Minority Advertising Scholarships

Miami Ad School launches the largest minority advertising scholarship program in the country! There has never been a better time to start your creative career. The industry is in crisis mode when it comes to minority involvement. Clients like Pepsi, General Mills and HP are demanding more diversity in their agencies.

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How To Be The New Hire Agencies Need

How To Be The New Hire Agencies Need

Agencies are always on the lookout for new talent. Winning awards—like Miami Ad School students just did at the Clios—is a great way to get noticed. In the world of creative careers, competition is intense. There are tons of talented people looking for work or...

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Give Your Voice to Those Who Have Been Censored

Give Your Voice to Those Who Have Been Censored

Miami Ad School student interns and Ogilvy & Mather came up with an idea to team Amnesty International with Dubsmash to give supporters a new way to join the human rights organization’s global fight against censorship.

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On Second Thought, #PleaseTaseMeBro

On Second Thought, #PleaseTaseMeBro

In 2007 #DontTaseMeBro went viral and entered popular culture when a University of Florida student was tased by police officers at an academic forum. Flash forward to 2016 and the sad truth is we’d all gladly take a taser over a bullet.

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How Far You Go Is Up to You

How Far You Go Is Up to You

Miami Ad School graduates can be found working at all levels in the industry. Here are the trajectories of three alumni who’ve gone a long way.

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Smartphone Photography – The Hottest Tool in Content Creation

Smartphone Photography – The Hottest Tool in Content Creation

Who would have dreamed that the smartphone would become the camera of choice for advertising agencies. (Thank you Steve Jobs for your vision!) The smartphone’s small size, attachable lenses and editing and photo-manipulation apps make it an amazing production tool.

Great News! Advertising Jobs Are at Their Highest Level Since 2001. Here’s Why:
With the boom of social media, brands need content for all the different platforms (Facebook, Instagram, Twitter, Periscope, SnapChat…) The demand for content for social media has created a whole new discipline called content creation. Content creation is the hottest and fastest growing area of the business and one of the reasons advertising jobs are at their highest level since 2001 according to the Bureau of Labor Statistics.

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Take Control of Your Career. Become Who You’re Meant to Be.

Take Control of Your Career. Become Who You’re Meant to Be.

At Miami Ad School, from the day you start, you learn by doing. This video, created by three, first-quarter students, is an example of that philosophy. The project, part of their Video Storytelling course, was “Why Miami Ad School?”. The finished two-minute video, a collection of interviews of students and staff and footage of the school, tells the reason “why”. In the process of telling their story the students learned to shoot, light, direct and edit.

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Tastes Like Chicken

Tastes Like Chicken

All of Miami Ad School’s locations are very dog-friendly places (as are many ad agencies, design firms and companies like Google). Students, instructors and staff are welcome to bring their dogs. The school’s founders bring their dogs, currently three, to school everyday. When the dogs aren’t in class or playing ball they hang out in Ron and Pippa’s offices. Lately the newest school mascot, a Doberwoman, has been very busy redecorating. Read the story of the accidental mascot

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Having a Hard Time Deciding on Your Career?

Having a Hard Time Deciding on Your Career?

If you can’t decide what career is right for you it’s very likely you’ll thrive, grow, bloom and even flourish in a creative career in advertising, design, social media or content creation because these fields incorporate a little of everything: creativity, business, innovation, story-telling, technology, photography, psychology…

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Portfolio Center and Miami Ad School are Actually Siblings

Portfolio Center and Miami Ad School are Actually Siblings

“We remember our “first times” more than any other. In a sense Portfolio Center was my first kiss: I was young, dumb and very lucky but the kiss was sweet and unforgettable. What a gift to my life to be back where it all started.”

– Ron Seichrist, Founder of Portfolio Center & Miami Ad School

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Are Models Really as Bad as People Say?

Are Models Really as Bad as People Say?

Yachin has worked with J Crew, MCM, Milo Tricot, Maggie Jeans, WEB Denim and is a regular contributor for Essence Magazine. Find out the one unexpected skill he honed that led to his success.

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Advertising Needs You, Especially If You’re Black, Brown, Pink or Rainbow

Advertising Needs You, Especially If You’re Black, Brown, Pink or Rainbow

That’s not Ron. (He doesn’t look that good in a dress.) That’s Pippa Seichrist, his wife and cofounder of Miami Ad School. She accepted the award on his behalf at the American Advertising Federation award show in Las Vegas. Find out the unlikely person who changed Ron’s life forever and how Ron has paid it forward ever since.

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It’s Just Like the Cannes Film Festival but Instead of Brad Pitt, Dave Droga Will Be There

It’s Just Like the Cannes Film Festival but Instead of Brad Pitt, Dave Droga Will Be There

Dave Droga is one of the hottest creatives in the world. While he is pretty darn cute, what makes him so hot is his creative mind and the work he and his ad agency, Droga5, creates. Later this month many of the world’s top art directors, copywriters, designers, strategists and developers will be in France for the Cannes Lions’ festival. (It’s like the Cannes Film Festival but instead of the best movies, the Cannes Lions’ festival recognizes the power of creativity and celebrates the people shaping the future of creative brand communications.) Maddy Kramer, Miami Ad School graduate and Interactive Art Director at Latin Works, will be there too as part of See It Be It. Only 12 women creatives from all over the world were selected!

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Top 10 Recruiter Tips for a Creative Portfolio

The Creative Recruiters from Saatchi & Saatchi and VML have been big supporters of Miami Ad School for many years. They always attend our New York Portfolio Reviews to meet with our recent graduates. A couple of weeks ago we invited them to the school to give the students advice how to build a better school portfolio. Here are their top 10 portfolio tips.

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Play SCORE and Date the Smart Way

Play SCORE and Date the Smart Way

TWO MIAMI AD SCHOOL GRADS CREATE SCORE, A MOBILE DATING APP THAT IS THE ULTIMATE ICEBREAKER. “When we date these days it's not our chances which are keeping us apart, it’s the way that we take those chances. We pick a date with our eyes closed and our fingers crossed....

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