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Sydney’s Top Advertising School
Go to school at a different ad agency each week.
Our instructors host you at their agency: Clemenger BBDO, DDB, Havas, JWT, Leo Burnett, M&C Saatchi, McCann, Ogilvy, R/GA, Saatchi & Saatchi, TBWA are all part of our teaching network.
Join one of our 12-week boot camps and accelerate your career as a planner, strategist, UX designer, digital copy writer, digital designer or social media expert.
You’ll not only build a great portfolio that will get the attention of future employers. You’ll also develop an amazing network of contacts. Sydney’s top strategy and creative talent will help plan and design innovative campaigns that you’ll get to present to real clients.
Sydney is one of the world’s most beautiful and liveable cities
It is also one of the most culturally and ethnically diverse cities in Australia and the world. Going to school at ad agencies means you get to know the different neighbourhoods and their creative culture, from the historic Rocks area to Barangaroo, the new ‘Manhattan by the harbour’.
Our summers often stretch from August to late May. So the 32 beaches that line Sydney’s coastline are lively all year round. Each has its own cultural tribe. It all makes for a big melting pot of creativity, just like Miami Ad School.
— graduate —
“The Miami Ad School boot camp gives you all the must-have essential skills to kickstart a career in advertising. The instructors gave me the inside track that helped give me the upper hand to hit the ground running.”
Julian Ansell, Social & Content Brand Manager, Lion, Sydney
Have A Question? Email Me
helga@miamiadschool.com
Helga Diamond
HEAD OF SCHOOL
+61406 754 745
EMAIL ME
Level 2, 20 Hutchinson Street, Surry Hills, Sydney
Start Your Creative Planning Career Today
DEVELOP A PORTFOLIO AND NETWORK OF INDUSTRY CONTACTS
Start Your Creative Career Today
DEVELOP A PORTFOLIO AND NETWORK OF INDUSTRY CONTACTS
Love Story + Business Story …cont’d
The unexpected story of Ron and Pippa Seichrist. They reimagined creative education and created the school they wish they had gone to. Their story is featured in the most recent edition of Graphis New Talent annual.
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Love Story + Business Story
Graphis magazine interviewed, Miami Ad School’s founders, Pippa and Ron Seichrist, about inspiration, the crazy way they met and living a creative life.
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You might be a writer if…
CONTEST ALERT! Can come up with a better fortune than you find in a cookie? Now is your chance. Contest Deadline April 12th.
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A New Course by Facebook
Facebook and Instagram announce a new course in partnership with Miami Ad School — Mobile Master Lab.
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Why Fernando Machado Recommends Miami Ad School
By Fernando Machado Around 2 years ago I received a message from a young aspiring creative asking me for advice on where to study advertising. It was a short message, sent to my LinkedIn profile. Reality is that I tend to get lots of messages on LinkedIn. People...
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Which was better? The Commercials or the Game?
YOU'RE NOT ALONE If you picked the commercials as your favorite, you’re not alone. In the very unscientific survey we conducted 100% of the respondents said the TV spots were more entertaining than the game. Each year the Super Bowl is the one televised event when...
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Your Toes Need a Vacation
"OUCH" SAID NO LITTLE TOE EVER AGAIN This print campaign was created for Birkenstock by a student team at Miami Ad School Hamburg. The students are in the art direction and copywriting programs: Pelayo de la Vega, Amy Char and Ayodeje Afe. Additional credit goes to...
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Will you be doing the same ‘ol thing next year?
IT’S A NEW YEAR — THE PERFECT TIME TO GO FOR THE CREATIVE CAREER YOU DREAM ABOUT Ever wonder who goes to Miami Ad School? Curious about the kind of jobs they get when they graduate and beyond? Below you’ll get a glimpse of some of the people who found us and took...
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Top 10 Things People Ask About Miami Ad School
Wonder no more: here are the top 10 questions most asked by applicants to Miami Ad School—oh, and the answers, too.
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Get the Skills You Need For a Strategy Career
“Planning is the place where you can be most eclectic—outside of being a professional artist. You’re hired specifically for your point of view in the world.” —Vanessa Toro
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What Do Copywriters Do All Day?
Every assignment brings with it a different problem, and when finding ways to get the right message across, two (or three, or seven) heads are better than one. It’s also much better if those heads don’t think in quite the same way.
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Are You Growing Your Network?
Helping students develop a valuable network of industry contacts is one of the foundations of Miami Ad School’s placement program.
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828 Internships Per Year and Counting
What are some of the most important qualities for young creatives to have? You need to be able to create solutions to problems. Some people meet a problem and stop and wait for someone to tell them what to do next. Great creatives meet problems and create new ways to overcome them.
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Students Awarded 3 out of 5 Future Lions at Cannes
All three winning Miami Ad School entires leverage recent advances in technology to create ideas for brands that advance the greater good.
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The Pros of Miami Ad(vertising) School
“If Ben Brown and Jackie Moran hadn’t enrolled at Miami Ad School in New York, they may never have met, started to collaborate or hatched a plan to land internships at Droga5.”
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Confessions of a Creative Director
Learn Patrick’s secrets of the trade, tips and tricks for those starting out and some real life, success-driven advice for your entire career as a creative.
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You Too Will Have Award-Winning Work in Your Portfolio
At Miami Ad School you’ll create award-winning work that will get you national and international exposure. Work that will get you noticed and—more importantly—get you interviews so that you can land a job you’ll love. Isn’t that what it’s all about?
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From Journalism Grad to Chief Creative Officer
“Creativity is messy,” Margaret Johnson, CCO of Goodby, Silverstein & Partners, says. “There is nothing linear about it. The way you get to ideas is really complicated and it’s a messy, messy thing, and you find that you end up being this kind of trapeze artist, jumping off a ledge and taking risks in your day-to-day life as an art director or a copywriter.”
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Will You Help Fill the Next New Talent Annual?
“There is no better program in the world today to help prepare the next generation of advertising rockstars.”
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8 Blunders That Could Kill Your Job Interview
Could you be about to make one of these classic creative job interview blunders? We asked some of New York City’s top creative recruiters the biggest interview mistakes recent graduates are likely to make.
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Write, Think and Make Cool Stuff: Become a Copywriter
“Miami Ad School is a great environment to learn in because everyone has something different to teach. We all come from different corners of the world!”
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4 Strategic Planning Boot Camp Grads on Their New Careers
“Learning from so many planners gave us exposure to different kinds of agencies and strategic tips, I am very grateful for the experience.”
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8 Portfolio Tips That Helped 8,000 Graduates Land Jobs
“You have to make every little pixel of your portfolio contribute to your personal brand.”
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These Grads Are Leading Two of The Top Creative Agencies in the World
Goodby’s Margaret Johnson and 360i’s Menno Kluin are just two of the Miami Ad School grads in top leadership roles in the industry.
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Copywriting: The Craziest Creative Writing Job There Is
“This job can bring you to places you never would have seen, put you in rooms with people you would never have met, and teach you things about yourself that you would never have known.”
read moreThe Best Copywriting Advice Ever: Avoid Broccoli Words
Restaurants love to fill your plate with 27 stalks of tasteless steamed broccoli. Why? Because it’s cheap, requires very little thought or preparation and nobody ever complains about broccoli. The same applies tasteless, bland broccoli words.
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Account Planning, Brand Strategy, Strategic Planning, Ninja what? Is the Discipline Having an Identity Crisis?
“It turns out that one of the only things all of our teachers agreed on was how much they disliked the ‘account planner’ job title.”
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Advertising Awards Mean Advertising Jobs
Advertising awards put students on the radar of creative recruiters all over the world. Students get noticed, and then they get interviews. Job offers are soon to follow.
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Want to intern at Droga5? We can help make that happen.
“Long story short—we got the internship, and still haven’t quite recovered from the shock.”
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R/GA’s Jess Greenwood: Is Strategic Planning For You?
Miami Ad School Boot Camp for Strategic Planning mentor Jess Greenwood on what makes a good planner.
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A Tokyo Advertising Internship Translates into a Life-Altering Experience
“Every time I travel, my mind is consumed, wondering what the lives of the people that live at my destination are really like. What do they do for a living? What do they do for fun? Are they happy? Maybe I should’ve been a sociologist, but instead I’m a copywriter. But I guess that sometimes, it’s the same thing.”
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Network Your Way To A Creative Career
At Miami Ad School, you’ll have networking opportunities every single day. These priceless chances to make contacts will enrich your creative career.
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Creativity Is A Superpower: Miami Ad School Student Helps #BuildTheWalls After Mexico Earthquake
Now, more than ever, Mexico needs help building a great deal of walls. New York copywriter Ana Miraglia uses her talents to pitch in.
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Up-and-Coming Account Planners: Get The Recognition You Deserve!
The “Pick of the Litter” recognizes the work of emerging strategy professionals. Winners to be announced at the 4A’s Strategy Festival this October 16–18.
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5 Writing Tips I Learned at Miami Ad School
Having a class with the legendary co-founder of Miami Ad School could understandably be intimidating, but the lessons Caleb learned paid off. Now he’s sharing them with you.
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Failing Fast: Why Making Your Mistakes In School Helps Your Career Take Off From Day One
Grad Brian Button—Now an ACD at Lyft—On the Life Lessons Learned and Future-Altering Connections Made While at Miami Ad School.
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Want a Creative Career? Here’s What You Need To Do.
Miami Ad School’s placement team works to put grads and creative career opportunities together. Here are a few of the most recent moves our grads have made.
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VIDEO: Jayanta Jenkins—How Far Will You Go?
Careers in the creative fields are anything but ordinary. Jayanta’s journey is just one example of what you’re in for if you “go down the rabbit hole.”
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Do You Hate Something? Then Change Something.
With advertising asking us to love everything from laundry detergent to barbecue sauce, maybe “Love” ain’t what it used to be. But hate still has all it’s power.
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The Creative Career You’re Dreaming of is Much Closer Than You Can Imagine
Miami Ad School’s placement program is always hard at work matching grads with career opportunities. Here are a few of the most recent moves our grads have made.
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Jayanta Jenkins Redefines Twitter For Its Second Decade
Nailing down a brand image for something as complex and user-driven as Twitter is as tough a challenge as they come. See how grad Jayanta Jenkins is getting it done.
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How Do You Stand Out in a Crowd? Create Something New.
Want to make an impression and be remembered? Create something new for your audience.
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Your Job Placement Process Starts On Your Very First Day of School
In most schools, placement assistance is something that happens after graduation. Miami Ad School is different. Our placement process starts right away.
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Learn From Top Social Media Strategists This Summer in Atlanta
The Miami Ad School Atlanta Boot Camp for Social Media begins on July 5th. Here are some of the professionals who will be your mentors as your learn the ropes of your new Social Strategy career.
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Opera Singer, Circus Performer, Attorney: What Students Did Before They Found Miami Ad School
No matter where you start, you can find your way to becoming who you are meant to be. Opera in Ron's class? As a matter of fact, yes. For the aspiring Miami Ad School student, hearing about the success stories of our alumni can be a little intimidating. It’s easy to...
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Opera Singer, Circus Performer, Attorney: What Students Did Before They Found Miami Ad School
No matter where you start, you can find your way to becoming who you are meant to be. Opera in Ron's class? As a matter of fact, yes. For the aspiring Miami Ad School student, hearing about the success stories of our alumni can be a little intimidating. It’s easy to...
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Are you prepared for your next job interview? Here are some questions to be ready for.
You’re as ready for that first job interview as you’re ever going to be, right? Well, maybe. Being prepared to answer these questions—from some of the top agencies—may just put you over the top.
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Copywrite Your Way to a Grammy Award
215mccann Executive Creative Director, Adam Reeves, on his journey from college to Miami Ad School to becoming one of the most-awarded creatives ever.
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How To Be The New Hire Agencies Need
In the world of creative careers, competition is intense. There are tons of talented people looking for work or freelancing with amazing portfolios. How do you stack the deck in your favor when looking for that crucial first job?
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9 Miami Ad School Grads Named to Business Insider’s 30 Most Creative Under 30
Business Insider’s yearly list of the 30 Most Creative People in Advertising Under 30 always features some of the most renowned young talent in the industry. This years’ list features nine Miami Ad School alumni, up from five in 2016.
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Bet On Yourself: Become Who You’re Meant To Be
Brig White, Miami Ad School art direction graduate and now a full-time film director on his career path and why he loves his job so much.
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Miami Ad School Announces their First-Ever Minority Advertising Scholarship Winners
Meet Miami Ad School’s first group of Minority Advertising Scholarship winners
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The Deadline for the Winter Quarter Is Only 17 Days Away
The application deadline for Miami Ad School’s winter quarter is November 28th. Best to get the process started now!
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A Powerful Symbol for Racial Harmony: ‘United Not Divided’
“United Not Divided,” a finalist in Miami Ad School’s Unity Initiative, brings a plea for unity directly to the streets of America.
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‘I’m human. What are you?’
“I’m Human,” a finalist in Miami Ad School’s Unity Initiative, asks a simple question. The answer reminds us that we have more in common than we often care to admit.
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$200,000 in Minority Advertising Scholarships
Miami Ad School launches the largest minority advertising scholarship program in the country! There has never been a better time to start your creative career. The industry is in crisis mode when it comes to minority involvement. Clients like Pepsi, General Mills and HP are demanding more diversity in their agencies.
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Apply Now for $200,000 in Minority Advertising Scholarships
Miami Ad School announces $200,000 in tuition scholarships annually for minority applicants.
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How To Be The New Hire Agencies Need
Agencies are always on the lookout for new talent. Winning awards—like Miami Ad School students just did at the Clios—is a great way to get noticed. In the world of creative careers, competition is intense. There are tons of talented people looking for work or...
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R/GA’s Connected Office An Ideal Home for Alumni Trio
Miami Ad School alums Katy Moseley, Zoë Lyle and Edward Miller found the perfect jobs for them at R/GA in New York City.
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Give Your Voice to Those Who Have Been Censored
Miami Ad School student interns and Ogilvy & Mather came up with an idea to team Amnesty International with Dubsmash to give supporters a new way to join the human rights organization’s global fight against censorship.
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Social Media Yard Sale Earns Grad Team a Titanium Lion
Miami Ad School graduates (and team at Deutsch NY) Erika Kohnen and Lauren Cooper win a Titanium Lion at Cannes for their “First Ever Pinterest Yard Sale” for Krylon.
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The Deadline To Start Your Creative Career Is Nearly Here
The application deadline for Miami Ad School’s upcoming fall quarter is August 29th. The new term starts Monday, October 3rd.
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A Small Agency That’s Poised For Big Things
Miami Ad School Alum Ryan Kutscher’s agency, Circus Maximus, is recognized with the Small Agency Campaign of the Year honor from Ad Age.
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Meet the (Newest) Most Awarded Student In the World
With 84 awards, Rajath Ramamurthy is the Miami Ad School Global Top Dog and the most-awarded student in the world.
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‘In advertising, you are only as good as your last ad.’ —CP+B CEO Andrew Keller
Miami Ad School Atlanta @ Portfolio Center Alum Andrew Keller has had a stellar career, rising to become the CEO of Crispin Porter + Bogusky and—late-breaking news—Global Creative Director of Facebook’s Creative Shop.
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On Second Thought, #PleaseTaseMeBro
In 2007 #DontTaseMeBro went viral and entered popular culture when a University of Florida student was tased by police officers at an academic forum. Flash forward to 2016 and the sad truth is we’d all gladly take a taser over a bullet.
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Social Media Milestones: The Miracle on the Hudson
Janis Krum’s tweet broke the news of US Airways flight 1549 water landing in New York’s Hudson River and beat the major news media.
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Graduates at Droga5 Bring Home a Lion
A Droga5 team of Miami Ad School graduates bring home a Lion from Cannes for their Solar Forecast work for NRG Energy.
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It’s Home Sweet Droga5 for this Swedish Miami Ad School Team
A pair of Swedish BFFs go to Miami Ad School New York to make their Droga5 dreams come true.
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20 Things You May Not Know About Being a Copywriter
Award-winning creative and Miami Ad School Graduate, Soham Chatterjee, reveals the mysterious, peculiar life of a copywriter.
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What Students Did Before and After Miami Ad School
Miami Ad School students have done all sorts of jobs before they found that a creative career was the right fit for them.
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Live on Facebook: Get a taste of the Miami Ad School Experience
Miami Ad School is the most awarded institution of its kind. But what’s it like to be a student? Our ongoing Facebook Live broadcasts give you a peek.
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See Inside Miami Ad School on Facebook Live
Miami Ad School is the most awarded institution of its kind. But what’s it like to be a student? Our new Facebook Live broadcasts will give an inside view.
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How Far You Go Is Up to You
Miami Ad School graduates can be found working at all levels in the industry. Here are the trajectories of three alumni who’ve gone a long way.
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What Is It Like to Work at Facebook?
“What I like most about Facebook is that everything has a purpose. That’s why I know I’m in the right place for me.”
read moreEnergy BBDO’s New Chief Creative Officer is a Miami Ad School Grad
Art Director Andrés Ordóñez graduated in 2000 with a killer book and some international experience, having been one of the first to spend a quarter away interning in London. He was a talent on the cusp of greatness.
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Miami Ad School and Portfolio Center Impress in Graphis New Talent Annual
Miami Ad School and Portfolio Center proved the benefits of collaboration with a stellar showing in the 2016 Graphis New Talent Annual, with Portfolio Center students winning over five times as many awards as last year.
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Smartphone Photography – The Hottest Tool in Content Creation
Who would have dreamed that the smartphone would become the camera of choice for advertising agencies. (Thank you Steve Jobs for your vision!) The smartphone’s small size, attachable lenses and editing and photo-manipulation apps make it an amazing production tool.
Great News! Advertising Jobs Are at Their Highest Level Since 2001. Here’s Why:
With the boom of social media, brands need content for all the different platforms (Facebook, Instagram, Twitter, Periscope, SnapChat…) The demand for content for social media has created a whole new discipline called content creation. Content creation is the hottest and fastest growing area of the business and one of the reasons advertising jobs are at their highest level since 2001 according to the Bureau of Labor Statistics.
Are You an Art Director? Here is a Trick to Get Your Creative Juices Flowing
“We found a way to get our creativity flowing and had a blast doing it. We were working but also having fun. It actually made the work we were doing for our clients better.” Art direction graduate, Freddy Jana, now Creative Director at Ogilvy shows what he does to warm up his creativity.
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What Do You Do When You’re a Planner in Need of Inspiration?
Marco Ruckenbrod, a planner at Saatchi & Saatchi, takes a sabbatical and goes to Miami Ad School Boot Camp for Account Planning in Sydney and creates a great blog. “Plannatical.”
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Take Control of Your Career. Become Who You’re Meant to Be.
At Miami Ad School, from the day you start, you learn by doing. This video, created by three, first-quarter students, is an example of that philosophy. The project, part of their Video Storytelling course, was “Why Miami Ad School?”. The finished two-minute video, a collection of interviews of students and staff and footage of the school, tells the reason “why”. In the process of telling their story the students learned to shoot, light, direct and edit.
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Tastes Like Chicken
All of Miami Ad School’s locations are very dog-friendly places (as are many ad agencies, design firms and companies like Google). Students, instructors and staff are welcome to bring their dogs. The school’s founders bring their dogs, currently three, to school everyday. When the dogs aren’t in class or playing ball they hang out in Ron and Pippa’s offices. Lately the newest school mascot, a Doberwoman, has been very busy redecorating. Read the story of the accidental mascot
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Regular Holiday Gift Wrap is soooo 2015
Gift Wrap My Face has solved the problem of boring wrapping paper across the world!
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Having a Hard Time Deciding on Your Career?
If you can’t decide what career is right for you it’s very likely you’ll thrive, grow, bloom and even flourish in a creative career in advertising, design, social media or content creation because these fields incorporate a little of everything: creativity, business, innovation, story-telling, technology, photography, psychology…
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Portfolio Center and Miami Ad School are Actually Siblings
“We remember our “first times” more than any other. In a sense Portfolio Center was my first kiss: I was young, dumb and very lucky but the kiss was sweet and unforgettable. What a gift to my life to be back where it all started.”
– Ron Seichrist, Founder of Portfolio Center & Miami Ad School
read moreNike, Beats by Dre, Makerbot and Now Miami Ad School All Benefit From His Big Brain
“Miami Ad School teaches people how to think creatively. There’s nothing else in the world quite like this school which is why the placement rate for grads is close to 100%. I believe Miami Ad School is a critical part of the educational ecosystem for agencies and I want to contribute.” – Barry Wacksman
read moreAre You a Promising Strategist Who Could Use $1,500?
The Pick of the Litter Competition recognizes genius account planning strategy. Present your award-winning work at the 4A’s Strategy Festival October 4th!
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Are Models Really as Bad as People Say?
Yachin has worked with J Crew, MCM, Milo Tricot, Maggie Jeans, WEB Denim and is a regular contributor for Essence Magazine. Find out the one unexpected skill he honed that led to his success.
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Pharrel Williams Made Me Happy, Happy, Happy but Cindy Gallop, Wendy Clark, Piera Gelardi and Jessica Walsh Inspired Me
The best advice I received was from Mark D’Arcy, VP, Chief Creative Officer of Facebook Creative Shop. He said, “If you can’t find your perfect role in an agency go and create your own, change the game and make it yours.” Hear more inspiring bits of wisdom from the brightest minds at the Cannes Lion Festival.
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Advertising Needs You, Especially If You’re Black, Brown, Pink or Rainbow
That’s not Ron. (He doesn’t look that good in a dress.) That’s Pippa Seichrist, his wife and cofounder of Miami Ad School. She accepted the award on his behalf at the American Advertising Federation award show in Las Vegas. Find out the unlikely person who changed Ron’s life forever and how Ron has paid it forward ever since.
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I Created a Company in 54 Hours
Never eat alone again. Breakin’ Bread, a new app, takes those uncomfortable meals by yourself and turns them into a time of sharing and creativity.
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It’s Just Like the Cannes Film Festival but Instead of Brad Pitt, Dave Droga Will Be There
Dave Droga is one of the hottest creatives in the world. While he is pretty darn cute, what makes him so hot is his creative mind and the work he and his ad agency, Droga5, creates. Later this month many of the world’s top art directors, copywriters, designers, strategists and developers will be in France for the Cannes Lions’ festival. (It’s like the Cannes Film Festival but instead of the best movies, the Cannes Lions’ festival recognizes the power of creativity and celebrates the people shaping the future of creative brand communications.) Maddy Kramer, Miami Ad School graduate and Interactive Art Director at Latin Works, will be there too as part of See It Be It. Only 12 women creatives from all over the world were selected!
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Do You Know Which Advertising Agency Has Hired the Most Miami Ad School Students?
748 OF OUR STUDENTS HAVE BEEN ART DIRECTORS, COPYWRITERS, STRATEGISTS AND DESIGNERS AT THIS TOP AGENCY. Last week I was at the New York Festivals award show and hung out with a big group of our graduates. (Twenty-two of them won advertising awards that night.) Seeing...
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How I Got the Chance to Work on a Hip Hop Documentary
Having Miami Ad School as a common link helped me land my first job in the film industry faster than I ever dreamed.
read moreTop 10 Recruiter Tips for a Creative Portfolio
The Creative Recruiters from Saatchi & Saatchi and VML have been big supporters of Miami Ad School for many years. They always attend our New York Portfolio Reviews to meet with our recent graduates. A couple of weeks ago we invited them to the school to give the students advice how to build a better school portfolio. Here are their top 10 portfolio tips.
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First Day of School-Last Day of Boring
Miami Ad School is the best way to start a creative career in advertising. You’re trained by industry pros who inspire you to climb higher.
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Student Housing Just Became as Simple as Finding a Starbucks
Student subletting and housing will never be the same. We’re all too familiar with how difficult it can be to find housing when moving to different campuses or attending internships in other cities. Miami Ad School is excited to introduce The Network.
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What If Advertising Agencies Were Ice Cream Flavors?
Ice cream sounds a whole lot better when it involves design and a good spoof.
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Master’s Program Students at Miami Ad School and FIU Help Florida Farmers with Social Media
“Miami Ad School provides an environment where students are constantly challenged to think creatively while FIU provides a analytical backdrop to help students make informed decisions based on the client brief. It’s really the best of both worlds.”
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Play SCORE and Date the Smart Way
TWO MIAMI AD SCHOOL GRADS CREATE SCORE, A MOBILE DATING APP THAT IS THE ULTIMATE ICEBREAKER. “When we date these days it's not our chances which are keeping us apart, it’s the way that we take those chances. We pick a date with our eyes closed and our fingers crossed....
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