Updating a Brand With No Use of "Traditional" Media
A substantially blank One Show annual makes the point. More women are needed in creative departments everywhere.
Packing Redesign
Designed literature.
Packaging Design
I started by finding a story to drive my hand lettering. I decided to base my design off of an origin story of the Margarita. Marjorie King, a Ziegfeld dancer, was allergic to all forms of liquor except for tequila. Because she didn't like to drink it straight, Danny Herrera (a bartender) experimented until he found the perfect combination and named it the "Margarita." After I found my story, I studied examples of Victorian typography.
I used aspects of the story to inform the hand lettering. I wanted to play off Marjorie's profession as a flashy risqué dancer through the use of mysterious, elongated letter forms and extravagant flourish bursts that mimic the shape of the agave plant.
Hand-Lettered Packaging Design
Product Design Project
Assignment
Create and photograph a lifestyle/fashion series on location using artificial light.
Approach
Find an authentically vintage location and create a contemporary yet retro feeling series thru choice of model, clothing, makeup and hairstyle.
Using 3D Printing to Treat Anorexia
Actual Proof for Victims of Domestic Abuse
Giving Female Victims of Violence a Voice