Graduates at Droga5 Bring Home a Lion

Share Post

German and JJ Come Home with a Lion from Cannes for their Breakthrough Work for NGR Energy, One of Dozens of Lions our Grads Won this Year

Miami Ad School grads German Rivera Hudders (AD) and JJ Kraft (CW) brought home a Bronze Lion from Cannes for “Solar Forecast” for NRG Energy.

The project, which was recognized in the Creative Data category, is a great example of the new and unconventional ways today’s creatives are telling brand stories.

Combining the almost uniquely American weather-monitoring obsession with the solar energy data NRG complies on an ongoing basis, the duo added solar energy forecasts to standard weather reports from various media outlets. So, in addition to knowing that it’s going to be 72° F and sunny in LA today, viewers found out how much electricity the sun would be providing. This draws attention to NRG and to the potential of clean, renewable solar energy in a way that created interest and added value to the viewer. In the context of a weather report, the solar forecast stands out while being seamlessly integrated.

Every brand has a story, and every story can be told in just the right way and in exactly the right setting. We can show you how.

You can tell a story in any way you can imagine. Become a master storyteller. Apply now.

Enjoyed The Read?

Grab a free course brochure

Enter your email and download your brochure of choice. You’ll find all the info you need to jump into a new creative career.

Join the Creative Network

Add yourself to the list of 60,000 creatives getting the weekly Miami Ad School newsletter.

Ready for a new career?
Apply by January 2024.

Join Miami Ad School and get paid for your creativity.

  • Learn from the best.
  • Develop your skills.
  • Become who you’re meant to be.

Schedule a Call

This is your chance to meet a MAD career advisor. They can answer all your questions about the application process, choosing a speciality, and building your career.