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The Best Copywriting Advice Ever: Avoid Broccoli Words

Restaurants love to fill your plate with 27 stalks of tasteless steamed broccoli. Why? Because it’s cheap, requires very little thought or preparation and nobody ever complains about broccoli. The same applies tasteless, bland broccoli words.
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The Only Show During Art Basel That You Can Only See When You Can Not See

The Only Show During Art Basel That You Can Only See When You Can Not See

TAKEOUT—the Experience Delivery Service that focuses on creating unique and lasting experience for brands and organizations—was founded by Miami Ad School art direction students Elisa Sain and Cris Cordero. The creative duo has focused on creating a counterculture of art as something personal and lasting. Something that goes beyond an Instagram post.
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