With over 30+ years of growing and managing global multidisciplinary design studio's in Europe and USA. In the last 13 years Vassoula has been leading V.V.Creative to deliver innovative storytelling, brand strategy, and design solutions for national, local and global clients, including partnerships with PepsiCo Latam, Gates Ventures, Change Healthcare and New World Symphony. Her work focuses on defining brand strategy, brand architecture, storytelling, visual positioning, creating immersive product experiences, and driving strategic brand transformation through collaboration.

As a dedicated creative consultant, guide and mentor, she is passionate about shaping impactful branding and design initiatives. Through roles such as Creative Partner and Guide at Group of Humans and instructor positions at Miami Ad School, FIU, FAU and on the board of Broward College, her mission is to inspire and educate future creatives while fostering innovation across diverse industries.