The Social Strategy Master’s Degree

A unique partnership program:
Earn a Master's degree from FIU.
Develop a portfolio with Miami Ad School.

Meet Our University Partner

This is a dual enrollment program. You’ll have the best of both worlds taking courses at Miami Ad School and our university partner. At Miami Ad School, you’ll create your portfolio and get hands-on experience. At the university you’ll develop your critical thinking skills and business acumen. The university awards the degree.
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How does a Masters program boost your career in social media?

A portfolio from Miami Ad School, the most award-winning portfolio school in the world. A masters degree from the prestigious Florida International University (FIU). Imagine where that kind of training can take you…

The world of social media is constantly exploding and rearranging. It’s a career of perpetual change. Who succeeds in that state of flux? Highly trained professionals who know how to adapt. That’s what our program is designed to do for you: prepare for a lifetime of strategic leadership and fast-pace, on-the-fly, creative adjustments. Social media gurus are in super demand. Content creation is exploding. For aspiring social strategists, the time is now.

Award-Winning Student Work

Our Masters students carry out professional-grade projects for serious, real-world clients. The results are absolutely stunning.

Kevin EscaleraDIgital Marketing Director at RSP Nutrition
AND Social Media Strategy Grad
"The people who really flourish in social marketing are those who genuinely love social media. Social moves so quickly so you have to be an expert in the space. You’ve got to have a passion for it."

The Social Media Curriculum

Courses at Miami Ad School & FIU
Like learning a new language, the best way to learn your trade is through total immersion. The focus of the program is to drive your career forward by offering you world-class experience in social strategy and media communication. And it all happens with an innovative curriculum of courses like these:
  • Ideas First
  • Video Storytelling
  • Story Writing
  • Thinking Strategically
  • User Experience
  • Pop Culture Engineering
  • Global Communications (FIU)
  • Social Media
  • Digital Campaigns
  • Decode a Social Campaign
  • Theories of Mass Communication (FIU)
  • Law and Ethics in Mass Communications (FIU
Want to know what else you’ll be learning? Learn more about the courses you’ll take in the course brochure.

Teachers Who Practice
What They Preach

Master social communicators have an innate sense for the dialogue of the internet. They know what comes across as genuine and engaging…and what will backfire completely. So how do you learn those intangible traits that will put you over the top—in addition to the hard skills that allow you to spin internet gold? It helps to have a mentor who’s been there themselves.
Gioia-Nina van de FliertLead Video & Creative Producer at Blauw Gras
AND Social Media Grad
"If you want to change your job or even just your point of view, going to Miami Ad School will broaden your perspective, help you find a job, and even make you grow as a person."

Study in Miami

Miami is truly America’s melting pot. Sons and daughters of Latin America, Europe, Africa, Asia…they all live and work here. It’s a remarkable, vibrant city—a vision of the future. And of course, it’s home to the very first MAS campus.

What It Takes
To Get In

Most of our students have an undergraduate degree, and are from different backgrounds such as economics, theatre, fine arts, advertising and even political science. In fact we find that it helps bring a different perspective to the table. However, all you need to apply to this program is a high school diploma and a positive attitude!

Want to know more about course requirements? Learn more about what you’ll need to become a Social Media Masters Student in the course brochure.


Four steps to complete your application.
Step 1

Create your account

Enter your information and register for your Miami Ad School account.

Step 2

Choose a city, program, and start date

Select the school you are most interested in right now. Should you change your mind later on, you can easily change your application.
Step 3

Follow the process laid out in the application portal

Show us who you are as a creative thinker. Do three of our fun creative exercises, OR share examples of things you’ve
created.. and do two creative exercises. Finally, schedule an admissions interview with your Admissions Advisor if you haven’t yet connected.

Step 4

Review and Submit

Make sure all your information is correct, and that you’ve paid your application fee. We’ll get back to you soon!

Application Deadlines

• International applications due August 1
• Domestic applications due October 1

Important Program Information


Tuition is $7,970 per semester paid to FIU. Tuition is based on the semester system with 5 installments for a total of $39,850 (plus fees) for both schools.

No assistantships are offered for this program. All students must cover tuition in its entirety.

Financial Aid & Scholarships

We work tirelessly to make MAS affordable for students of all backgrounds. For our American students, federal loans generally cover tuition costs. We also offer a variety of scholarships.

International Students
In the past decades, students have come to us from every corner of the world. If you’re worried about getting here, never fear: you’ll likely be able to attend the campus of your choice. Click for more about the visa process.


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Book a Tour


Ready for a new career?
Apply by July 2024.

Join Miami Ad School and get paid for your creativity.

  • Learn from the best.
  • Develop your skills.
  • Become who you’re meant to be.

Schedule a Call

This is your chance to meet a MAD career advisor. They can answer all your questions about the application process, choosing a speciality, and building your career.