12 (Underrated) Secrets For Remote Work
The nice thing about 2020 is how nice and normal it's been. A truly relaxing time. ... OK, let's be honest. Your routine is probably out of whack. Things are stressful and strange and straight-up bizarre for all of us right now. And of course, chief among the massive...
How To Become A Digital Designer: Only The Facts
Becoming a designer isn't like becoming a lawyer or a surgeon. It's not one single, clear, and well-defined path. As Robert Frost wrote, this is the road less traveled. Still, the lack of a traditional ladder does not mean a lack of clear strategies or advice for a...
How To Become A Professional Art Director: According To Experts
Want to see what a creative project looks like without the steady hand of an Art Director? A never-ending nightmare. Chaos in the streets. Cats and dogs living together... Why is that? Because an AD doesn't just pull together the vision of what a project...
How To Become A Professional Copywriter: An Expert’s Guide
The writing game has changed somewhat in the last....say 50 years. These days, copywriters are responsible for a huge swathe of the creative process. A crucial thing to understand: a copywriter is not just another writer. Great writers can make great copywriters...but...
6 Skills Social Media Pros Use To Get High-Paying Jobs
Hey, I don't want to shock you here...but this social media fad might be sticking around. I mean, seriously. I don't think it's going away guys. Here's the facts: after years of entrusting the corporate FB page to the youngest intern, smart companies have finally...
MAD Students Sweep Awards Season
OK, we're biased. It's not exactly a secret that we're insanely proud of our students. But this year, in particular, our bias has nothing to do with it: our students just won 10% of the available New Blood awards from D&AD for 2020. As many will know, a D&AD...
7 Art Direction Skills That Industry Insiders Love
Think you could be an Art Director? It's competitive...and it's worth it. The life of an Art Director is everything incredible, challenging, wild, and fulfilling about the creative process itself. Great Art Directors elevate every project they work on, producing...
The Insider Truth: What A Copywriter (Actually) Does
"A copywriter’s main job is storytelling. But the way you tell those stories can be different from day to day. I can go from writing a manifesto to sell an idea to a client to writing a short musical to developing the voice for a chat bot. These things can happen back...
6 Copywriting Skills That Hiring Managers Love
Is this the worst time in modern history for the written word? There's been plenty said (and written) about the death of the written word...but here's the truth: there'es probably never been a better time to be a copywriter. No doubt, reading habits have changed....
What Does a Strategic Planner Do?
Strategic Planner. Brand planner. Account Planner. Creative Strategist. There are many names for the role we'll be discussing here. And the details are different depending on the team. But one thing is certain: these professionals (we'll call them Strategic Planners...