Master the secrets of brand strategy in
just 10 weeks.
4 Ways You'll Boost Your
1. Work on real client briefs
Hone your skills by exploring and solving real-world business problems for a dedicated client. Past clients include Netflix, KFC, Starbucks, UNICEF, and more.
2. Learn from working professionals
Every one of your instructors is an expert creative professional. They’ll teach you the skills and strategies they use every day.
3. Collaborate with brilliant creative minds
You’ll work alongside creatives from our other programs, developing your ability to create in a team environment, and building your professional network.
4. Graduate with a certificate from Miami Ad School
In 10 weeks, you’ll graduate with physical and digital copies of your Boot Camp Certificate, awarded by the world’s premier creative school.
The Strategic Planning Curriculum at Miami Ad School
This 10-week online course gives you the skills and case studies you need to show future employers you can build brands as a strategic planner.
Learn by doing. Like learning a new language, the best way to learn your trade is through total immersion. In 10 mind-expanding weeks, you’ll learn to understand and analyze data, develop insights and write creative briefs. You’ll be partnered with an art director and a copywriter. Your team will develop campaigns based off of your insights. The Strategic Planning Boot Camp culminates with a real project presented pitch-style to the client.
Each week your instructor will be a different strategic expert. A dozen planning directors from top agencies like The Barbarian Group, Google, Droga5 and Ogilvy take you through sessions that cover different aspects of account planning.
It all happens with an innovative curriculum of classes like these.
*Note: final list of classes is subject to change*
- WEEK 1. Thinking Strategically: The Big Picture
- WEEK 2. Problem Finding vs Problem Solving
- WEEK 3. Understanding Brand Architecture
- WEEK 4. Customer Journey and Opportunity
- WEEK 5. Great Insights Through Better Research
- WEEK 6. Communication Planning Meets Experience Design
- WEEK 7. Owning the Process
- WEEK 8. Pitching & Storytelling
- WEEK 9. Measuring Effectiveness & Impact
- WEEK 10. Owning Your Career Strategy
Our Next Boot Camp is Starting Soon
Program Starts: October 2, 2023
Your Teachers Are Industry Insiders
Strategic Planning classes at Miami Ad School are taught by industry professionals. They constantly revise the classes to be as relevant as possible to the industry. What you get is the most up to date skills and best practices, applied to real projects based in reality, which produces the best work for your portfolio.
View ProfileCarlos RoncajoloVP, Experience Strategy, Zimmerman
View ProfileBruno CunhaGroup Strategy Director, David&Goliath
View ProfileJessica JosephMarketing Lead, Wirecutter
View ProfileRaman MamaStrategist, Ogilvy
View ProfileChris KwakFreelance Senior Strategist, BBH, TBWA, D&G
View ProfileRP KumarSenior Vice-President, Strategy, RAPP
Tuition & Logistics
Total regular tuition cost for the Strategic Planning Boot Camp is $5650 USD.
Classes run for 10 weeks, with an expected time commitment of 10 hours each week (for a total of 100 hours class time).
Students graduate with a Miami Ad School Strategic Planning Online Certificate.
Have A Question? Reach Out.
Our admissions team love to chat with people like you—answering questions, proposing solutions, and making plans for a creative future. An advisor can help you figure out what’s next in your creative adventure.
Download the Course Brochure
- Exclusive video content
- Strategy career facts
- A list of instructors
- Information on how you’ll learn and practice new skills
- Example projects for real brands
- Details on your tuition, registration process, and more