The Copywriting Master’s Degree
In partnership with Furman and Florida International University.
How does a Master's program boost your career in Copywriting?
Copywriters use words to make people smile, think, cry, laugh or learn something.
You’ll write stories as short as a tweet or long as a full-page newspaper ad. Teamed with an art director concept ideas for ad campaigns, radio spots, websites, videos, TV commercials and anything else that can help build a brand.
It’s a passionate, fulfilling career. And when it comes to breaking into that world, there is perhaps no better route than the Master’s degree from MAD. You’ll develop a portfolio with the School of Ideas, the most award-winning portfolio school in the world. And you’ll earn a master’s degree from a prestigious university. On graduation, you’ll leave with everything you need to build a career.
No matter which location you choose, you will take classes at both institutions—the local MAD campus and the corresponding university partner. YYou will be taught by creatives who work for agencies, brands and studios. They take time off to teach, to give back to the industry they love. And for an aspiring writer, this is the best of all possible times for you. Content creation online is simply exploding. Add the master’s degree from FIU or Furman to have a more complete understanding of the theoretical, strategic and research elements in the industry. With all the resources of this highly distinguished university added to your resume, you’ll be a catch in the eyes of any organization you choose.
Award-Winning Student Work
AND a M.AD Copywriting Grad.
The Copywriting Master's Curriculum
- Ideas First
- Thinking Strategically
- Argument and Visual Narrative (Furman University)
- Script Writing
- Interactive Concepting
- Gaming Concepts
- Social Media
- Type Exploration (Furman University)
- The Art of Storytelling – Vision Point I (Furman University
- Marketing Strategy – Vision Point II (Furman University)
Students spend the first summer term (8 weeks, June – August) at Furman University in Greenville, South Carolina. Classes focus on type, design, and rhetoric. Additional evening programming enhances team building, inclusion, inspiration and confidence.Greenville housing: Students live on campus in an apartment setting with a total of four students per apartment.
Housing at Furman costs $1250 for the entire 8 weeks. Meals are not included.
The next 11 months, October – September, are spent taking classes at MAD in Atlanta. Students take four courses a week. Courses are taught by industry professionals. Assignments focus on the real-world skills needed to strategize, concept and execute traditional, digital and social advertising campaigns. Students also participate in weekly networking sessions with a leader in the advertising and design industry. You’ll graduate with a portfolio of projects that demonstrate your creative ability and a network of industry connections.
Students live in the Atlanta area during the terms they are in school at the School of Ideas. Housing in the Atlanta area is the student’s responsibility. The school has a list of suggested housing options located within a few blocks of the school and roommate list. Contact your admissions advisor for more information.
Students spend their final term October – December completing the coursework for their practicum and developing their portfolio. The location is determined by the student’s interests and career goals. This term can be completed in Atlanta or getting hands-on experience in a top advertising agency in the US or abroad. You will graduate with a portfolio and earn a masters degree granted by Furman University.
This is a 39-semester credit, lock-step program that is completed in five consecutive semesters including summers. Students take seven courses at the FIU’s Biscayne Bay campus and six courses at the MADl Wynwood location: FIU Biscayne Bay Campus – 3000 NE 151 Street, North Miami, Florida / MAS – 571 NW 28th Street Miami, Florida 33127. Students are strongly advised and recommended not to work while pursuing the program. The program is demanding and requires time and effort. There is no flexible-curriculum available as all the courses are pre-selected for the student. Please be advised that the school enrolls and selects the schedules for the students by cohorts. Students do not have the option to change schedules.
There are no conditional admissions options for GSC-Creative track applicants. The decisions are made individually and are not granted to international applicants due to the visa regulations and the implications of the conditional status rules.
GPA’s below the 3.00 range will not be considered due to our program’s very competitive and limited nature. We evaluate GPA based on the last 60 credits taken by the applicant on their bachelor’s degree. We do not count the first 60 credits of the bachelor’s degree, only the last 60.
Interested candidates MUST apply to BOTH schools individually. Two applications are required: One for FIU and one for MAD.
The NoMAD Experience
Teachers Who Practice What They Preach
A copywriter isn’t just a writer—and they’re not just a marketer either. Their a master storyteller with a gut feel for their audience. They weave thrilling heartfelt narratives out of sometimes mundane material (can a BOGO sale be a story?). And the great ones do more than just write the words—the influence the entire creative campaign.
So how do you learn those intangible traits that will put you over the top—in addition to the hard skills that will allow you to spin brilliant stories? It helps to have a mentor who’s been there themselves.
View ProfileDevan CarterDesigner, Atlanta Hawks
View ProfileTricia RusoChief Strategy Officer, BBDO
View ProfileLarry LukDirector of Brand Partnerships, Localeur
View ProfileAnja DueringExecutive Creative Director, Chemistry
Schedule A Tour At Any M.AD Campus
Experience the School of Ideas for yourself.
Check out our locations in: Atlanta, Miami, New York and San Francisco
What It Takes To Get In
Most of our students have an undergraduate degree, and are from different backgrounds such as economics, theatre, fine arts, advertising and even political science. In fact we find that it helps bring a different perspective to the table. However, all you need to apply to this program is a high school diploma and a positive attitude!
Want to know more about course requirements? Learn more about what you’ll need to become a Strategic Planning Master’s Student in the course brochure.
How To Apply
The application is as creative as the career.
Choose a city, program, and start date
Follow the process laid out in the application portal
Review and Submit
Our Next Cohort is Starting Soon
Program Starts: July 2 | Application Deadline: May 24
Important Program Information
Tuition is $7,970 per semester paid to FIU. Tuition is based on the semester system with 5 installments for a total of $39,850 (plus fees) total.
No assistantships are offered for this program. All students must cover tuition in its entirety.
Tuition per term is $8250 | $41,250 for the five term master’s degree program.
Students enrolled in the program may be eligible for financial aid through graduate level Federal aid programs.
Have A Question? Reach Out.
Download The Course Brochure
- Exclusive video content
- Copywriting career facts
- Average salaries
- Information on co-ops and internships
- Example projects for real brands
- Detailed application process
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