The Copywriting Portfolio Program
The graduate placement rate at M.AD is 95%. You can count on this program to boost your copywriting career.
Here's What Copywriters
It’s simple: copywriters know how to tell a story.
Today, brands and organizations have to communicate on more channels than ever before. Social media, TV, outdoor advertising, pamphlets…even the tag on the back of your sweater! Think of it all—the million and one ways brands work to communicate they are.
Behind it all is a copywriter. Or usually several. What they do is make sure it all works together, that it all sounds like one unified and distinctive voice, and that every piece of it sends the exact message it needs to.
Because, crucially, copywriters don’t just write for the sake of it. At the heart of their art there’s always a message to be sent, and a business problem to be solved.
Which is not to say they’re not wildly inventive and creative people. They are. In fact, they have to be. In a world with a million messages buzzing around at all times, copywriters are experts and standing out from the crowd.
Problem seekers, raconteurs, entertainers, brand-building wizards…all rolled into one.
On a day to basis, Copywriters usually work as a pair with an Art Director. Together, they create websites, billboards, TikTok campaigns…anything to deliver their message. In copywriting, the only limitation is your imagination.
The Copywriting Curriculum at M.AD
When you study copywriting at M.AD School, you’re always learning something new. In the same week you might write a video series for YouTube, strategize a campaign with an art director and present your new product idea, a donut shaped burger, to BurgerKing’s global marketing director. He loves it! Your idea gets produced. Your mom sees it on CNN and Fox News. You go to an award show in France (all expenses paid) and you win a big award. (True story!) Real-world copywriting classes and internships all over the world make finding that first job much easier. You can say, “Yes, I do have experience.”
The entire curriculum is designed by current industry professionals, based on their everyday experience working in a creative setting. It’s a program created to help students develop the real-world skills they’ll need to succeed.
The result is an innovative curriculum of courses like:
- Ideas First
- Video Storytelling
- Story Writing
- Short & Sweet
- Everything is Media
- Improv/Standup Comedy
- Script Writing
- Digital Campaigns
- Pop Culture Engineering
- Social Media
- The Brand Called You
- Sound Bites
- Content Creation
- Get a Job
Find out more about the courses you’ll take in the course brochure.
Hands On Experience Around The World
After spending at least one year (4 quarters) in your home location, you can apply for NoM.AD. This program gives students the opportunity to work and learn in up to four more cities around the world. Imagine client meetings in Atlanta, a photoshoot in Tokyo, or a breakthrough brainstorming session in New York. You’ll be working on the front line…and building your worldwide network of professional friends.
Each quarter, we send students a massive list of active opportunities. It’s like a backdoor into the industry. We have partners in cities like:
Our Teachers Are Industry Insiders
View ProfileLarry LukDirector of Brand Partnerships, Localeur
View ProfileSoham ChatterjeeGlobal ACD, WhatsApp
View ProfileBelen MarquezGlobal ACD/AD, FaceBook / WhatsApp
View ProfileJustin Monroe Kwame AduGlobal Head of Social Media, Logitech
Campuses Across The United States
Schedule A Tour At Any M.AD Campus
Experience the School of Ideas for yourself.
Check out our locations in: Atlanta, Miami, New York and San Francisco
How To Apply
Create your account
Choose a city, program, and start date
Follow the process laid out in the application portal
Review and Submit
Our Next Cohort is Starting Soon
Program Starts: July 8, 2023
Important Program Information
Tuition of $4,850 is due quarterly. It takes eight quarters which is 2 years to complete the art direction program.Total tuition cost for the program is $38,800.
We strive to make M.AD affordable for students of all backgrounds. For our U.S. students, federal loans can often cover some or all of tuition costs. We also offer a variety of scholarships.
Students come to us from every corner of the world. You’ll likely be able to attend the campus of your choice. Click for more about the visa process.
Have A Question? Reach Out.
Our admissions team love to chat with people like you—answering questions, proposing solutions, and making plans for a creative future. An advisor can help you figure out what’s next in your creative adventure. Maybe that means Art Direction at M.AD School.
Download The Course Brochure
- Exclusive video content
- Copywriting Career Facts
- Average salaries
- Information on co-ops and internships
- Example projects for real brands
- Detailed application process
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