COPYWRITING PORTFOLIO PROGRAM

With an overall placement rate over 90%, we can help you get ahead. Study online or in-person.​

Just 25 places left!

Next cohort starts July 2024.​

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HERE'S WHAT COPYWRITERS ACTUALLY DO:

It’s simple: copywriters know how to tell a story.

Today, brands and organizations have to communicate on more channels than ever before. Social media, TV, outdoor advertising, pamphlets…even the tag on the back of your sweater! Think of it all⁠—the million and one ways brands work to communicate they are.

Behind it all is a copywriter. Or usually several. What they do is make sure it all works together, that it all sounds like one unified and distinctive voice, and that every piece of it sends the exact message it needs to.

Because, crucially, copywriters don’t just write for the sake of it. At the heart of their art there’s always a message to be sent, and a business problem to be solved. 

Which is not to say they’re not wildly inventive and creative people. They are. In fact, they have to be. In a world with a million messages buzzing around at all times, copywriters are experts and standing out from the crowd.

Problem seekers, raconteurs, entertainers, brand-building wizards…all rolled into one.

On a day to basis, Copywriters usually work as a pair with an Art Director. Together, they create websites, billboards, TikTok campaigns…anything to deliver their message. In copywriting, the only limitation is your imagination.

Hatem El Akad Copywriter at Mischief USA
“Doing is the best way to learn. Miami Ad School encouraged me to make things that I may not have otherwise tried. Practicing under such talented mentors gave me the confidence to work through unfamiliar processes."

THE COPYWRITING CURRICULUM
AT MIAMI AD SCHOOL

What (and how) you’ll be learning.

When you study copywriting at Miami Ad School, you’re always learning something new. In the same week you might write a video series for YouTube, strategize a campaign with an art director and present your new product idea, a donut shaped burger, to BurgerKing’s global marketing director. He loves it! Your idea gets produced. Your mom sees it on CNN and Fox News. You go to an award show in France (all expenses paid) and you win a big award. (True story!) Real-world copywriting classes and internships all over the world make finding that first job much easier. You can say, “Yes, I do have experience.”

The entire curriculum is designed by current industry professionals, based on their everyday experience working in a creative setting. It’s a program created to help students develop the real-world skills they’ll need to succeed.

The result is an innovative curriculum of courses like:

  • Ideas First
  • Video Storytelling
  • Story Writing
  • Short & Sweet
  • Wordsmithing
  • Everything is Media
  • Improv/Standup Comedy
  • Script Writing
  • Digital Campaigns
  • Pop Culture Engineering
  • Social Media
  • The Brand Called You
  • Sound Bites
  • Content Creation
  • Get a Job

HANDS ON EXPERIENCE AROUND THE WORLD

The Quarter Away Program

After spending at least one year (4 quarters) in your home location, you can apply for Quarter Away. This program gives students the opportunity to work and learn in up to four more cities around the world. Imagine client meetings in Atlanta, a photoshoot in Tokyo, or a breakthrough brainstorming session in New York. You’ll be working on the front line…and building your worldwide network of professional friends.

Each quarter, we send students a massive list of active opportunities. It’s like a backdoor into the industry. We have partners in cities like:

OUR TEACHERS ARE
INDUSTRY INSIDERS

Copywriting classes at Miami Ad School are taught by industry professionals. They constantly revise the classes to be as relevant as possible to the industry. What you get is the most up to date skills and best practices, applied to real projects based in reality, which produces the best work for your portfolio.

Megan FarquharExecutive Creative Director at Ogilvy
"No two days are alike at Miami Ad School. It’s the perfect environment for creative problem solving. There's always someone around to collaborate with. When you walk in the door, you’re immediately revitalized by the infectious energy."

CAMPUSES ACROSS
THE UNITED STATES

Each school has a unique charm.

The Miami Ad School represents the best of what America has to offer. The cities we’ve chosen all boast a special blend of people, places, and energy. Just pick your cocktail of choice.

HOW TO APPLY

Four steps to complete your application.
Step 1

Create your account

Enter your information and register for your Miami Ad School account.

Step 2

Choose a city, program, and start date

Select the school you are most interested in right now. Should you change your mind later on, you can easily change your application.
Step 3

Follow the process laid out in the application portal

Show us who you are as a creative thinker. Do three of our fun creative exercises, OR share examples of things you’ve
created.. and do two creative exercises. Finally, schedule an admissions interview with your Admissions Advisor if you haven’t yet connected.

Step 4

Review and Submit

Make sure all your information is correct, and that you’ve paid your application fee. We’ll get back to you soon!

OUR NEXT COHORT IS STARTING SOON

Program Starts: July 4, 2024

IMPORTANT PROGRAM INFORMATION

Tuition
Cost

Tuition of $4,850 is due quarterly. It takes eight quarters which is 2 years to complete the art direction program.Total tuition cost for the program is $38,800.

Financial Aid & Scholarships

We strive to make Miami AD School affordable for students of all backgrounds. For our U.S. students, federal loans can often cover some or all of tuition costs. We also offer a variety of scholarships.

International Students

Students come to us from every corner of the world. You’ll likely be able to attend the campus of your choice. Click for more about the visa process.

Have A Question? Reach Out.

Career advice with no strings attached.

Our admissions team love to chat with people like you—answering questions, proposing solutions, and making plans for a creative future. An advisor can help you figure out what’s next in your creative adventure. Maybe that means Art Direction at Miami Ad School.

Download The
Course Brochure

Crucial information about the Art Direction program.
  • Exclusive video content
  • AD Career Facts
  • Average salaries
  • Information on co-ops and internships
  • Example projects for real brands
  • Detailed application process

JOIN THE CREATIVE NETWORK

Add yourself to the list of 60,000 creatives getting the weekly Miami Ad School newsletter.

Ready for a new career?
Apply by July 2024.

Join Miami Ad School and get paid for your creativity.

  • Learn from the best.
  • Develop your skills.
  • Become who you’re meant to be.

Schedule a Call

This is your chance to meet a MAD career advisor. They can answer all your questions about the application process, choosing a speciality, and building your career.

Schedule a Call

Find out more about our admissions process and take the first step towards your dream career today