The Copywriting Portfolio Program

The graduate placement rate at M.AD is 95%. You can count on this program to boost your copywriting career. Study online or in-person.

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Here's What Copywriters
Actually Do:

It’s simple: copywriters know how to tell a story.

Today, brands and organizations have to communicate on more channels than ever before. Social media, TV, outdoor advertising, pamphlets…even the tag on the back of your sweater! Think of it all⁠—the million and one ways brands work to communicate they are.

Behind it all is a copywriter. Or usually several. What they do is make sure it all works together, that it all sounds like one unified and distinctive voice, and that every piece of it sends the exact message it needs to.

Because, crucially, copywriters don’t just write for the sake of it. At the heart of their art there’s always a message to be sent, and a business problem to be solved. 

Which is not to say they’re not wildly inventive and creative people. They are. In fact, they have to be. In a world with a million messages buzzing around at all times, copywriters are experts and standing out from the crowd.

Problem seekers, raconteurs, entertainers, brand-building wizards…all rolled into one.

On a day to basis, Copywriters usually work as a pair with an Art Director. Together, they create websites, billboards, TikTok campaigns…anything to deliver their message. In copywriting, the only limitation is your imagination.

Get Your Course Brochure

Crucial information about the Copywriting Program.
Hatem El Akad Copywriter at Mischief USA
“Doing is the best way to learn. M.AD School encouraged me to make things that I may not have otherwise tried. Practicing under such talented mentors gave me the confidence to work through unfamiliar processes."

The Copywriting Curriculum at M.AD

What (and how) you’ll be learning.

When you study copywriting at M.AD School, you’re always learning something new. In the same week you might write a video series for YouTube, strategize a campaign with an art director and present your new product idea, a donut shaped burger, to BurgerKing’s global marketing director. He loves it! Your idea gets produced. Your mom sees it on CNN and Fox News. You go to an award show in France (all expenses paid) and you win a big award. (True story!) Real-world copywriting classes and internships all over the world make finding that first job much easier. You can say, “Yes, I do have experience.”

The entire curriculum is designed by current industry professionals, based on their everyday experience working in a creative setting. It’s a program created to help students develop the real-world skills they’ll need to succeed.

The result is an innovative curriculum of courses like:

  • Ideas First
  • Video Storytelling
  • Story Writing
  • Short & Sweet
  • Wordsmithing
  • Everything is Media
  • Improv/Standup Comedy
  • Script Writing
  • Digital Campaigns
  • Pop Culture Engineering
  • Social Media
  • The Brand Called You
  • Sound Bites
  • Content Creation
  • Get a Job
Want to know what else you’ll be learning? Learn more about the courses you’ll take in the course brochure.

Hands On Experience Around The World

The NoM.AD Program

After spending at least one year (4 quarters) in your home location, you can apply for NoM.AD. This program gives students the opportunity to work and learn in up to four more cities around the world. Imagine client meetings in Atlanta, a photoshoot in Tokyo, or a breakthrough brainstorming session in New York. You’ll be working on the front line…and building your worldwide network of professional friends.

Each quarter, we send students a massive list of active opportunities. It’s like a backdoor into the industry. We have partners in cities like:

Our Teachers Are Industry Insiders

Art Direction courses at M.AD are taught by industry professionals. They constantly revise the classes to be as relevant as possible to the industry. What you get is the most up to date skills and best practices, applied to real projects based in reality, which produces the best work for your portfolio.
Megan FarquharExecutive Creative Director at Ogilvy
"No two days are alike at M.AD School. It’s the perfect environment for creative problem solving. There's always someone around to collaborate with. When you walk in the door, you’re immediately revitalized by the infectious energy."

Campuses Across The United States

Each school has a unique charm.
With campuses on both coasts (and one in the middle), the School of Ideas represents the best of what America has to offer. The cities we’ve chosen all boast a special blend of people, places, and energy. Just pick your creative cocktail.

Schedule A Tour At Any M.AD Campus

Experience the School of Ideas for yourself. 

Check out our locations in: Atlanta, Miami, New York and San Francisco

How To Apply

The application is as creative as the career.
Four Stages to Apply
Step 1

The application is as creative as the career.

Enter your information and register for your M.AD School of Ideas account.
Step 2

Choose a city, program, and start date

Select the school you are most interested in right now. Should you change your mind later on, you can easily change your application.
Step 3

Follow the process laid out in the application portal

Show us who you are as a creative thinker. Share examples of things you’ve created.. Or do one of our fun creative exercises. Finally, schedule an introductory meeting with your Admissions Advisor.
Step 4

Review and Submit

Make sure all your information is correct, and that you’ve paid your application fee. We’ll get back to you soon!

Our Next Cohort is Starting Soon

Program Starts: April 1, 2023 | Application Deadline: March 3, 2023

Important Program Information


Tuition of $4,850 is due quarterly. It takes eight quarters which is 2 years to complete the art direction program.Total tuition cost for the program is $38,800.

Financial Aid & Scholarships

We work tirelessly to make M.AD affordable for students of all backgrounds. For our American students, federal loans can often cover some or all of tuition costs. We also offer a variety of scholarships.

International Students

In the past decades, students have come to us from every corner of the world. If you’re worried about getting here, never fear: you’ll likely be able to attend the campus of your choice. Click for more about the visa process.

Have A Question? Reach Out.

Career advice with no strings attached.

Our admissions team love to chat with people like you—answering questions, proposing solutions, and making plans for a creative future. An advisor can help you figure out what’s next in your creative adventure. Maybe that means Art Direction at M.AD School.

Download The Course Brochure

Crucial information about the Copywriting program.
  • Exclusive video content
  • Copywriting Career Facts
  • Average salaries
  • Information on co-ops and internships
  • Example projects for real brands
  • Detailed application process

Join the Creative Network

Add yourself to the list of 60,000 creatives getting the M.AD newsletter.

We’ve quietly built the world’s most influential creative network. It’s time for you to tap in. 

Each week we collect the most important creative content around the world, and share it straight to your email for free.

Schedule a Call

This is your chance to meet a MAD career advisor. They can answer all your questions about the application process, choosing a speciality, and building your career.

Book a Tour


Join us at an Online Open House!

• Meet recent grads and faculty. 
 Ask your burning questions.
 See how M.AD helps build your career.

Portfolio Programs | Feb 21 @ Noon EST
Boot Camps |  Feb 23 @ Noon EST

Sign up here for your free invite!

Ready for a new career? Apply by March 3, 2023.

Get the training you need to be a creative leader. 

Learn from the best. Develop your skills. Become who you’re meant to be.