The Copywriting Portfolio Program
2 years to boost your career.
A copywriter is a modern storyteller. A problem seeker, a raconteur, an entertainer, a brand-building wizard…all rolled into one.
Working together with an Art Director, you’ll master the art of collaborative creativity, inventing new concepts every to satisfy your client’s communication needs.
You’ll create websites, billboards, TikTok campaigns…anything to deliver your message. In copywriting, the only limitation is your imagination.
The Copywriting Curriculum at M.AD
When you study copywriting at M.AD School, you’re always learning something new. In the same week you might write a video series for YouTube, strategize a campaign with an art director and present your new product idea, a donut shaped burger, to BurgerKing’s global marketing director. He loves it! Your idea gets produced. Your mom sees it on CNN and Fox News. You go to an award show in France (all expenses paid) and you win a big award. (True story!) Real-world copywriting classes and internships all over the world make finding that first job much easier. You can say, “Yes, I do have experience.”
The entire curriculum is designed by current industry professionals, based on their everyday experience working in a creative setting. It’s a program created to help students develop the real-world skills they’ll need to succeed.
The result is an innovative curriculum of courses like:
- Ideas First
- Video Storytelling
- Story Writing
- Short & Sweet
- Everything is Media
- Improv/Standup Comedy
- Script Writing
- Digital Campaigns
- Pop Culture Engineering
- Social Media
- The Brand Called You
- Sound Bites
- Content Creation
- Get a Job
Hands On Experience Around The World
After spending at least one year (4 quarters) in your home location, you can apply for NoM.AD. This program gives students the opportunity to work and learn in up to four more cities around the world. Imagine client meetings in Atlanta, a photoshoot in Tokyo, or a breakthrough brainstorming session in New York. You’ll be working on the front line…and building your worldwide network of professional friends.
Each quarter, we send students a massive list of active opportunities. It’s like a backdoor into the industry. We have partners in cities like:
Our Teachers Are Industry Insiders
View ProfileLarry LukDirector of Brand Partnerships, Localeur
View ProfileSoham ChatterjeeGlobal ACD, WhatsApp
View ProfileBelen MarquezGlobal ACD/AD, FaceBook / WhatsApp
View ProfileJustin Monroe Kwame AduGlobal Social Media Marketing & Community Management, THX Ltd
Campuses Across The United States
Schedule A Tour At Any M.AD Campus
Experience the School of Ideas for yourself.
Check out our locations in: Atlanta, Miami, New York and San Francisco
How To Apply
The application is as creative as the career.
Choose a city, program, and start date
Follow the process laid out in the application portal
Review and Submit
Our Next Cohort is Starting Soon
Program Starts: January 3 | Application Deadline: November 24
Important Program Information
Tuition of $4,850 is due quarterly. It takes eight quarters which is 2 years to complete the art direction program.Total tuition cost for the program is $38,800.
We work tirelessly to make M.AD affordable for students of all backgrounds. For our American students, federal loans can often cover some or all of tuition costs. We also offer a variety of scholarships.
In the past decades, students have come to us from every corner of the world. If you’re worried about getting here, never fear: you’ll likely be able to attend the campus of your choice. Click for more about the visa process.
Have A Question? Reach Out.
Our admissions team love to chat with people like you—answering questions, proposing solutions, and making plans for a creative future. An advisor can help you figure out what’s next in your creative adventure. Maybe that means Art Direction at M.AD School.
Download The Course Brochure
- Exclusive video content
- Copywriting Career Facts
- Average salaries
- Information on co-ops and internships
- Example projects for real brands
- Detailed application process
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