The Art Direction Portfolio Program
Build your dream career in just 2 years.
As an AD, ideas are your playground. Your mission (should you choose to accept it) is to bring brands to life.
Together with your copywriting partner (most pros work as a pair) you tinker and explore new concepts, and new ways of communicating your client’s promise. You create websites, billboards, TikTok campaigns…anything to deliver your message. Every day is a new adventure.
The Art Direction Curriculum at M.AD
Your training covers everything you need to know for a brilliant career in Art Direction.
Courses are practical. Instructors are all top communication professionals (art directors, creative directors, videographers, producers, etc..) They teach you the skills they use everyday at the agencies where they work. Class projects are realistic. You may even work on a live project for a brand and present your ideas to the client. Students have created a Super Bowl spot that aired, a Facebook app for UNICEF and a social media campaign for Burger King.
You’ll use design, type, illustration and photography to create anything that can tell a story for a brand. Teamed with a copywriter you’ll brainstorm and produce magazine ads, videos, websites, TV commercials…maybe even temporary tattoos, or an original action figure. It gets wild and creative. And the skills you learn will last for laugh.
It all goes down with an innovative curriculum of courses like:
- Ideas First
- Video Storytelling
- Short & Sweet
- Everything is Media
- User Experience
- Visual Impact
- Motion Graphics or Short Cutz
- Digital Campaigns
- Gaming Concepts
- Pop Culture Engineering
- Social Media
- The Brand Called You
- Product Creation
- Content Creation
- Get a Job
Hands On Experience Around The World
After spending at least one year (4 quarters) in your home location, you can apply for NoM.AD. This program gives students the opportunity to work and learn in up to four more cities around the world. Imagine client meetings in Atlanta, a photoshoot in Tokyo, or a breakthrough brainstorming session in New York. You’ll be working on the front line…and building your worldwide network of professional friends.
Each quarter, we send students a massive list of active opportunities. It’s like a backdoor into the industry. We have partners in cities like:
Our Teachers Are Industry Insiders
Art Direction courses at M.AD School are taught by industry professionals. They constantly revise the classes to be as relevant as possible to the industry. What you get is the most up to date skills and best practices, applied to real projects based in reality, which produces the best work for your portfolio.
View ProfileLarry LukDirector of Brand Partnerships, Localeur
View ProfileSoham ChatterjeeGlobal ACD, WhatsApp
View ProfileBelen MarquezGlobal ACD/AD, FaceBook / WhatsApp
View ProfileAnja DueringExecutive Creative Director, Chemistry
View ProfileJustin Monroe Kwame AduGlobal Social Media Marketing & Community Management, THX Ltd
Campuses Across The United States
Schedule A Tour At Any M.AD Campus
Experience the School of Ideas for yourself.
Check out our locations in: Atlanta, Miami, New York and San Francisco
How To Apply
The application is as creative as the career.
Choose a city, program, and start date
Follow the process laid out in the application portal
Review and Submit
Our Next Cohort is Starting Soon
Program Starts: April 4 | Application Deadline: February 22
Important Program Information
Tuition of $4,850 is due quarterly. It takes eight quarters which is 2 years to complete the art direction program.Total tuition cost for the program is $38,800.
We work tirelessly to make M.AD affordable for students of all backgrounds. For our American students, federal loans can often cover some or all of tuition costs. We also offer a variety of scholarships.
In the past decades, students have come to us from every corner of the world. If you’re worried about getting here, never fear: you’ll likely be able to attend the campus of your choice. Click for more about the visa process.
Have A Question? Reach Out.
Our admissions team love to chat with people like you—answering questions, proposing solutions, and making plans for a creative future. An advisor can help you figure out what’s next in your creative adventure. Maybe that means Art Direction at M.AD.
Download The Course Brochure
- Exclusive video content
- AD Career Facts
- Average salaries
- Information on co-ops and internships
- Example projects for real brands
- Detailed application process
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