The Strategic Planning Master’s Degree

A unique partnership program. Earn a Master's degree from Florida International University. Develop a portfolio with M.AD.​​

Meet Our University Partner

The Strategic Planning Master’s program is a dual enrollment program. You’ll have the best of both worlds taking courses at Miami Ad School and our university partner. At M.AD you’ll create your portfolio and get hands-on experience. At the university you’ll develop your critical thinking skills and business acumen. The university awards the degree.
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How does a Master's program boost your career in strategy?

Strategy and tactics. These days, that’s what separates the real industry leaders from the pretenders. At a time when the world can change in the blink of an eye (new tech, global pandemics, oh my), it pays to have a real, adaptable, plan.

Our Strategic Planning Master’s Degree, offered in partnership with Florida International University, trains you for that world. Rather than focusing on exclusively abstract theory, we work with the world-leading experts at FIU to provide you with a solid foundation of textbook knowledge, layered underneath a wealth of practical experience. In the end, you have it all. A portfolio from the School of Ideas, the most award-winning portfolio school in the world. A master’s degree from the prestigious Florida International University (FIU).

As for the day-to-day experience, it’s the best of both worlds. You’ll take classes at both institutions. MAD’s campus is in the heart of Wynwood, a creative environment like none you have ever seen. You will concentrate on social media and a wide range of other creative skills. You will be taught by creatives who work for agencies, brands and studios. They take time off to teach, to give back to the industry they love. And for aspiring social strategists, this is the best of all possible times for you. Social media gurus are in super demand. Content creation is exploding. Add the master’s degree from FIU to have a more complete understanding of the theoretical, strategic and research elements in the industry.

Award-Winning Student Work

Our Master’s students carry out professional-grade projects for serious, real-world clients. The results are absolutely stunning.
Ben LardDirector of Insights at Nimbly
AND M.AD Strategic Planning Grad
“What I liked about the program was that our teachers were working industry pros. We were working on real briefs to solve real problems for real clients at top agencies… It's a learning experience like nothing else I've seen.

The Strategic Planning
Master's Curriculum

Courses at MAD & FIU.
Like learning a new language, the best way to learn your trade is through total immersion. The focus of all 12 weeks is giving you the skills, experience, and network you need to get strategy work at the world’s most competitive companies. And it all happens with an innovative curriculum of courses like these:
  • Ideas First
  • Video Storytelling
  • Story Writing
  • User Experience
  • Digital Campaigns
  • Pop Culture Engineering
  • Understanding the Challenge
  • Thinking Strategically
  • Research Methodology
  • Industry Heroes AP – New Business Storytelling
Want to know what else you’ll be learning? Learn more about the courses you’ll take in the course brochure.

The NoM.AD Experience

Our students get real-world opportunities to work with leading agencies around the world.

This program gives students the opportunity to study and intern in up to four more cities around the world. You can even opt to take classes inside an agency… or intern at a leading company in New York, Tokyo, Berlin, and other cities around the world.

At last count 96% of the students had participated in our Quarter Away Program for at least one quarter. Over 80% of the students spent two or more quarters getting real-world experience.

There are dozens of opportunities available to our Strategic Planning students. You could work with:

Teachers Who Practice What They Preach

A master planner collects information like a super-computer…then synthesizes with the empathic understanding of a professional sociologist. Their ability to forecast future conditions, and to chart a path to the future, makes them an invaluable resource for any forward-thinking creative team.

So how do you learn those intangible traits that will put you over the top—in addition to the hard skills that will allow you to strategize with the best of them? It helps to have a mentor who’s been there themselves.

Esty GormanCreative Effectiveness Lead at Google
AND M.AD Strategy Grad
"M.AD gave me the foundation and the network of people. It taught me how to think critically.

Study in Miami

Miami is truly America’s melting pot. Sons and daughters of Latin America, Europe, Africa, Asia…they all live and work here. It’s a remarkable, vibrant city—a vision of the future. And of course, it’s home to the very first MAD campus.

Schedule A Tour At Any M.AD Campus

Experience the School of Ideas for yourself. 

Check out our locations in: Atlanta, Miami, New York and San Francisco

What It Takes To Get In

Most of our students have an undergraduate degree, and are from different backgrounds such as economics, theatre, fine arts, advertising and even political science. In fact we find that it helps bring a different perspective to the table. However, all you need to apply to this program is a high school diploma and a positive attitude!

Want to know more about course requirements? Learn more about what you’ll need to become a Strategic Planning Master’s Student in the course brochure.

How To Apply

The application is as creative as the career.
Four Stages to Apply
Step 1

The application is as creative as the career.

Enter your information and register for your M.AD School of Ideas account.
Step 2

Choose a city, program, and start date

Select the school you are most interested in right now. Should you change your mind later on, you can easily change your application.
Step 3

Follow the process laid out in the application portal

Show us who you are as a creative thinker. Share examples of things you’ve created.. Or do one of our fun creative exercises. Finally, schedule an introductory meeting with your Admissions Advisor.
Step 4

Review and Submit

Make sure all your information is correct, and that you’ve paid your application fee. We’ll get back to you soon!

Application Deadlines

For Furman Applicants (next cohort in June 2022)
•Early Applications due Jan 15
• Regular Applications due April 1

For FIU Applicants (next cohort in January 2022):
• International applications due August 1
• Domestic applications due October 1

Important Program Information

Tuition
 

Tuition is $7,970 per semester paid to FIU. Tuition is based on the semester system with 5 installments for a total of $39,850 (plus fees) for both schools.

No assistantships are offered for this program. All students must cover tuition in its entirety.

Financial Aid & Scholarships
We work tirelessly to make MAD affordable for students of all backgrounds. For our American students, federal loans generally cover tuition costs. We also offer a variety of scholarships.
International Students
In the past decades, students have come to us from every corner of the world. If you’re worried about getting here, never fear: you’ll likely be able to attend the campus of your choice. Click for more about the visa process.

Download The Course Brochure

Crucial information about the Strategic Planning Master’s Direction program
  • Exclusive video content
  • Strategy career facts
  • Average salaries
  • Information on co-ops and internships
  • Example projects for real brands
  • Detailed application process

The Creative Network

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We’ve quietly built the world’s most influential creative network. It’s time for you to tap in. Each week we collect the most important creative content around the world, and share it straight to your email for free.

When the winds of change start whispering… you’ll know about it first.

Schedule a Call

Find out more about our admissions process and take the first step towards your dream career today

Book a Tour

 

Ready for a new career? Apply by August 25

Get the training you need to be a creative leader. Learn from the best. Develop your skills. Become who you’re meant to be.