The Art Direction Master’s Degree
A unique partnership program. Earn a Master's degree from Furman or FIU. Develop a portfolio with M.AD.
Meet Our University Partners
Students spend the first summer term (8 weeks, June – August) at Furman University in Greenville, South Carolina. Classes focus on type, design, and rhetoric. Additional evening programming enhances team building, inclusion, inspiration and confidence.Greenville housing: Students live on campus in an apartment setting with a total of four students per apartment.
Housing at Furman costs $1250 for the entire 8 weeks. Meals are not included.
The next 11 months, October – September, are spent taking classes at MAD in Atlanta. Students take four courses a week. Courses are taught by industry professionals. Assignments focus on the real-world skills needed to strategize, concept and execute traditional, digital and social advertising campaigns. Students also participate in weekly networking sessions with a leader in the advertising and design industry. You’ll graduate with a portfolio of projects that demonstrate your creative ability and a network of industry connections.
Students live in the Atlanta area during the terms they are in school at the School of Ideas. Housing in the Atlanta area is the student’s responsibility. The school has a list of suggested housing options located within a few blocks of the school and roommate list. Contact your admissions advisor for more information.
Students spend their final term October – December completing the coursework for their practicum and developing their portfolio. The location is determined by the student’s interests and career goals. This term can be completed in Atlanta or getting hands-on experience in a top advertising agency in the US or abroad. You will graduate with a portfolio and earn a masters degree granted by Furman University.
Interested candidates MUST apply to BOTH schools individually. Two applications are required: One for Furman and one for M.AD.
How does a Master's program boost your career in Art Direction?
This Art Direction Master’s degree is like a rocketship for your creative career. This program, offered in conjunction with Furman University and Florida International University, has been tailored specifically to give up-and-coming creatives the tools they need to lead incredible projects in the real world. The university partner offers the degree.
We all know the awesome power and responsibility of an Art Director when it comes to creative work. The question is, can you learn enough in school to jump straight into that world after graduation? That’s what this program does. You will take classes at both institutions. You will be taught by creatives who work for agencies, brands, and studios. They take time off to teach, to give back to the industry they love. Add the master’s degree from FIU or Furman to get a full understanding of theoretical, strategic, and research elements in the industry. With all the resources of this highly distinguished university added to your resume, you’ll be the best catch of all.
Award-Winning Student Work
The Art Direction Master's Curriculum
- Ideas First
- Video Storytelling
- Experiments in Digital Photography
- Thinking Strategically
- Everything is Media
- Publications & Editorial Design
- Interactive Concepting
- Portfolio Development
- Content Creation
Hands On Experience Around The World
After spending at least one year (4 quarters) in your home location, you can apply for NoM.AD. This program gives students the opportunity to work and learn in up to four more cities around the world. Imagine client meetings in Atlanta, a photoshoot in Tokyo, or a breakthrough brainstorming session in New York. You’ll be working on the front line…and building your worldwide network of professional friends.
Each quarter, we send students a massive list of active opportunities. It’s like a backdoor into the industry. You could work with:
Teachers Who Practice What They Preach
View ProfileSoham ChatterjeeGlobal ACD, WhatsApp
View ProfileBelen MarquezGlobal ACD/AD, FaceBook / WhatsApp
View ProfileAnja DueringExecutive Creative Director, Chemistry
View ProfileJustin Monroe Kwame AduGlobal Social Media Marketing & Community Management, THX Ltd
Schedule A Tour At Any M.AD Campus
The best way to see what we’re all about is to experience it for yourself.
How To Apply
The application is as creative as the career.
Choose a city, program, and start date
Follow the process laid out in the application portal
Review and Submit
For Furman Applicants (next cohort in June 2022)
•Early Applications due Jan 15
• Regular Applications due April 1
For FIU Applicants (next cohort in January 2022):
• International applications due August 1
• Domestic applications due October 1
Important Program Information
Tuition per term is $8250 | $41,250 for the five term master’s degree program.
No assistantships are offered for this program. All students must cover tuition in its entirety.
Tuition is $7,970 per semester paid to FIU. Tuition is based on the semester system with 5 installments for a total of $39,850 (plus fees) total.
Students enrolled in the program may be eligible for financial aid through graduate level Federal aid programs.
Have A Question? Reach Out.
Download The Course Brochure
- Exclusive video content
- Art Direction career facts
- Average salaries
- Information on co-ops and internships
- Example projects for real brands
- Detailed application process
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