Product Design

LEGO 6 Brick Kit

Play Video
Students
Awards/ Recognitions

915 million possibilities.

How can LEGO stay relevant as the world changes around them? Obviously, it’s a household name, but…

Our students, Lavina Chandwany, Rhea Kumar, and Rachel LeBlanc, were tasked with finding a way get teens using LEGO again.

Their idea focuses on understanding the lives of today’s adolescents and meeting them where they are. The primary insight: that for huge swath of the younger population, climate change and its effects are very much top of mind.

To appeal to that fundamental concern, our team proposes the Six Brick Kit: a way for young people to express their creativity on the world stage, through social media challenges and takeover of some of the world’s most iconic shopping destinations.

6 LEGO bricks have the possibility to be combined in more than 915 million different ways. They are the epitome of reusable entertainment. By focusing on those possibilities, the team intends to re-energize the LEGO brand.

Join the Creative Network

Add yourself to the list of 60,000 creatives getting the M.AD newsletter.

We’ve quietly built the world’s most influential creative network. It’s time for you to tap in. 

Each week we collect the most important creative content around the world, and share it straight to your email for free.

Join us for an Open House.

Check the dates below and register for the night you’re interested in:

Portfolio Programs – Jan 17, 2023 @ Noon EST
Boot Camps – Jan 19, 2023 @ Noon EST

Sign up below for your invitation!

Ready for a new career? Apply by December 1, 2022.

Get the training you need to be a creative leader. 

Learn from the best. Develop your skills. Become who you’re meant to be.

Schedule a Call

This is your chance to meet a MAD career advisor. They can answer all your questions about the application process, choosing a speciality, and building your career.