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#StayTheFuckHome

In uncertain times, we need creative ideas more than ever. A global pandemic doesn’t mean creatives are taking a break—if anything, we’re going into overdrive.

Our students, in particular, are working hard to harness their creativity to make a change. And in at least one case, their concept was so ingenious, so daring, that it’s been picked up by media outlets such as ForbesYahooCampaign, and Daily Mail among others.

This recent creative outburst came about when Prachuabmoh Cahimoungkalo – a recent graduate from Miami Ad School Germany and Seine Kongruangkit – a current fifth quarter student in the same school, returned to their home country, Thailand, only to find out the government wasn’t communicating effective measures to protect citizens from the pandemic.

They saw a problem. Their response? They said, “F THIS” and did what they do best: “Coming up with creative ideas”, as they told Forbes in a recent interview.

Cahimoungkalo and Kongruangkit figured that since the government and citizens weren’t being sufficiently responsible, they were going to take matters into their own brains. Here’s how they described it:

 “We took an extreme measure: we spoil their favourite Netflix shows.”

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