AI FOR CREATIVES
Boot Camp
Harness the power of the latest AI software to make yourself the best creative you can be.
AI IS YOUR
PARTNER
(NOT YOUR REPLACEMENT)
This course is designed to help creatives learn how to think, create, and iterate with AI tools in a strategic, concept-driven way. Each week builds creative and technical fluency, and culminates in a final project—an AI-powered campaign, concept, or portfolio case study.
HERE'S THE PROGRAM
CURRICULUM
Duration: 10 Weeks
Outcome: An AI-powered portfolio piece and creative process framework
Student Profile: Copywriters, art directors, designers, strategists, creative technologists, and agency talentLearn by doing.
Like learning a new language, the best way to learn how to maximize your creative output with AI is through total immersion. In 10 mind-expanding weeks, you’ll learn to understand and analyze data, develop insights and write creative briefs.
It all happens with an innovative curriculum of classes like these.
*Note: final list of classes is subject to change*
Week 1: Intro to AI x Creativity
Theme: The Creative Brain Meets the Machine
Key Tools: ChatGPT, Claude, Midjourney
Outcomes:
- Understand AI models and how they “think”
- Ethics, biases, and the creative opportunity
- Prompting 101 for words and visuals
- Creative ideation with ChatGPT (copy) & Midjourney (visuals)
Mini Project: AI Muse Moodboard – use AI to generate a concept board with copy + visuals
Week 2: Prompt Crafting as a Creative Superpower
Theme: Thinking Like a Creative Director using AI AI
Key Tools: Prompt engineering frameworks, ChatGPT, Claude, Gemini and other LLMs custom GPTs
Outcomes:
- Build a system of creative prompts
- Tone, style, format training
- Iterative writing and rewriting
- Writing AI tools like creatives, not robots
Mini Project: Rewriting a famous campaign with different AI “voices”
Week 3: AI Copywriting & Brand Voice Creation
Theme: Your AI Writer’s Room
Key Tools: Jasper, Copy.ai, Writer, GPT 4.5 and Claude 3.7, using projects
Outcomes:
- Build brand voice systems with AI
- Headlines, long form, taglines, social posts
- Human-AI editing loops
- A/B testing creative in seconds
Mini Project: Generate and test a brand’s voice across multiple channels
Week 4: AI Art Direction & Visual Storytelling
Theme: Your AI Art Department
Key Tools: Midjourney, Runway, Adobe Firefly, Krea, Freepik, Ideogram.
Outcomes:
- Styling, consistency, and control in generative visuals
- Visual reference boards and storyboards
- Remixing and editing assets
- Making art that feels real, weird, and polished
- Using styles and reference codes
Mini Project: Create an AI-generated ad visual series
Week 5: Motion, Video & AI Content Creation
Theme: From Stills to Stories
Key Tools: Runway, Pika Labs, Synthesia, Krea, Leonardo, Flux, Veo, Sora, Luma and others
Outcomes:
- Storyboarding for AI video
- Text-to-video and video editing with AI
- Voice cloning and avatars
- Concepting for motion-first campaigns
Mini Project: Make a short brand video using AI (30 seconds)
Week 6: AI Campaign Building & Concepting
Theme: AI as Your Strategic Creative Partner
Key Tools: ChatGPT (ideation frameworks), Tome, NotebookLM and Claude
Outcomes:
- Using AI to build concepts, not just content
- Strategic brainstorming
- AI for decks and storytelling
- Campaign-in-a-box toolkits
Mini Project: AI-concepted 360 campaign (pitch deck format)
Week 7: Creative Strategy Meets AI
Theme: AI Meets Consumer Insight
Key Tools: Claude (persona building), Perplexity, SparkToro, Pollinations
Outcomes:
- AI-powered research and insight generation
- Persona building with AI
- Using AI to understand audience behavior
- How strategy drives better AI output
Mini Project: AI-generated creative brief with insight + concept starters
Week 8: AI Collaboration & Workflow Integration
Theme: AI in the Agency Workflow
Key Tools: Notion AI, Slack AI, Figma, Google Gemini, ChatGPT and Claude
Outcomes:
- Collaborating with teams using AI
- Workshopping briefs with AI in real time
- Creative operations and automation
- How to sell AI ideas to clients
Mini Project: Simulate an agency pitch where AI played a major creative role
Week 9: Ethics, Ownership & the Future of AI Creativity
Theme: The Responsible Creative Technologist
Key Tools: Licensing platforms, legal AI policy tools
Outcomes:
- What’s legal, what’s fair, what’s next
- AI art and copyright
- Bias and inclusion in AI systems
- How to protect your creative work and use AI safely
Mini Project: Manifesto: Your AI creative code of ethics
Week 10: Final Presentations: AI-Powered Portfolio Launch
Theme: The AI-Enhanced Creative
Deliverable:
A complete creative project or campaign (360 concept, brand book, video, etc.) made using AI tools, including a behind-the-scenes case study deck showing how each AI tool was used.
Guest panel of creative directors, technologists, and AI experts will critique the final portfolios.
Our Next Boot Camp is Starting Soon
Next Program Starts:
July 2025
Your Teachers Are Industry Insiders
The entire AI for Creatives program is taught by current industry professionals. They constantly revise the classes to be as relevant as possible to the industry. What you get is the most up to date skills and best practices, applied to real projects based in reality, which produces the best work for your portfolio.
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Carlos RoncajoloVP, Experience Strategy, Zimmerman -
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Bruno CunhaGroup Strategy Director, David&Goliath -
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Jessica JosephMarketing Lead, Wirecutter -
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Raman MamaStrategist, Ogilvy -
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Christopher OwensBrand Planning Group Head, The Richards Group -
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Chris KwakFreelance Senior Strategist, BBH, TBWA, D&G
Tuition & Logistics
Total regular tuition cost for the AI for Creatives Boot Camp is $3500 USD.
Classes run for 10 weeks, one online class per week (7 – 10 PM Eastern)
Students graduate with a Miami Ad School Online Certificate in AI Creativity.
Have A Question? Reach Out.
Our admissions team love to chat with people like you—answering questions, proposing solutions, and making plans for a creative future. An advisor can help you figure out what’s next in your creative adventure.
Download the Course Brochure
- Exclusive video content
- Creative career facts
- A list of instructors
- Information on how you’ll learn and practice new skills
- Example projects for real brands
- Details on your tuition, registration process, and more