AI FOR CREATIVES
Boot Camp

Harness the power of the latest AI software to make yourself the best creative you can be.

SPOTS LEFT IN THE NEXT COHORT

JUST 25

ABOUT THE PROGRAM

AI IS YOUR

PARTNER

(NOT YOUR REPLACEMENT)

This course is designed to help creatives learn how to think, create, and iterate with AI tools in a strategic, concept-driven way.

Each week will build your creative and technical fluency, as you elevate your skill and value in the new world of professional creativity.

It all culminates in a final project—an AI-powered campaign, concept, or portfolio case study.

Esty Gorman Creative Agency Lead at Google

"Miami Ad School literally changed my way of thinking. There's a whole different world out there, and MAS gives you all of the training on how to think about that."

HERE'S THE PROGRAM
CURRICULUM

What (and how) you’ll be learning.

Duration: 10 Weeks

Outcome: An AI-powered portfolio piece and creative process framework

Student Profile: Copywriters, art directors, designers, strategists, creative technologists, and agency talent.

*Note: final list of classes is subject to change*

WEEK 1: Intro to AI x Creativity

Theme: The Creative Brain Meets the Machine
Key Tools: ChatGPT, Claude, Midjourney
Outcomes:

Understand AI models and how they “think”
Ethics, biases, and the creative opportunity
Prompting 101 for words and visuals
Creative ideation with ChatGPT (copy) & Midjourney (visuals)

Mini Project: AI Muse Moodboard – use AI to generate a concept board with copy + visuals

WEEK 2: PROMPTING IS YOUR SUPERPOWER

Theme: Thinking Like a Creative Director using AI AI
Key Tools: Prompt engineering frameworks, ChatGPT, Claude, Gemini and other LLMs custom GPTs
Outcomes:

Build a system of creative prompts
Tone, style, format training
Iterative writing and rewriting
Writing AI tools like creatives, not robots

Mini Project: Rewriting a famous campaign with different AI “voices”

WEEK 3: AI COPYWRITING & BRAND VOICE

Theme: Your AI Writer’s Room
Key Tools: Jasper, Copy.ai, Writer, GPT 4.5 and Claude 3.7, using projects
Outcomes:

Build brand voice systems with AI
Headlines, long form, taglines, social posts
Human-AI editing loops
A/B testing creative in seconds

Mini Project: Generate and test a brand’s voice across multiple channels

WEEK 4: AI ART DIRECTION

Theme: Your AI Art Department
Key Tools: Midjourney, Runway, Adobe Firefly, Krea, Freepik, Ideogram.
Outcomes:

Styling, consistency, and control in generative visuals
Visual reference boards and storyboards
Remixing and editing assets
Making art that feels real, weird, and polished
Using styles and reference codes

Mini Project: Create an AI-generated ad visual series

WEEK 5: MOTION, VIDEO, AND AI CONTENT

Theme: From Stills to Stories
Key Tools: Runway, Pika Labs, Synthesia, Krea, Leonardo, Flux, Veo, Sora, Luma and others
Outcomes:

Storyboarding for AI video
Text-to-video and video editing with AI
Voice cloning and avatars
Concepting for motion-first campaigns

Mini Project: Make a short brand video using AI (30 seconds)

WEEK 6: AI CAMPAIGN BUILDING

Theme: AI as Your Strategic Creative Partner
Key Tools: ChatGPT (ideation frameworks), Tome, NotebookLM and Claude
Outcomes:

Using AI to build concepts, not just content
Strategic brainstorming
AI for decks and storytelling
Campaign-in-a-box toolkits

Mini Project: AI-concepted 360 campaign (pitch deck format)

WEEK 7: CREATIVE STRATEGY MEETS AI

Theme: AI Meets Consumer Insight
Key Tools: Claude (persona building), Perplexity, SparkToro, Pollinations
Outcomes:

AI-powered research and insight generation
Persona building with AI
Using AI to understand audience behavior
How strategy drives better AI output

Mini Project: AI-generated creative brief with insight + concept starters

WEEK 8: AI COLLABORATION & WORKFLOW

Theme: AI in the Agency Workflow
Key Tools: Notion AI, Slack AI, Figma, Google Gemini, ChatGPT and Claude
Outcomes:

Collaborating with teams using AI
Workshopping briefs with AI in real time
Creative operations and automation
How to sell AI ideas to clients

Mini Project: Simulate an agency pitch where AI played a major creative role

WEEK 9: ETHICS & OWNERSHIP IN AI

Theme: The Responsible Creative Technologist
Key Tools: Licensing platforms, legal AI policy tools
Outcomes:

What’s legal, what’s fair, what’s next
AI art and copyright
Bias and inclusion in AI systems
How to protect your creative work and use AI safely

Mini Project: Manifesto: Your AI creative code of ethics

WEEK 10: YOUR AI PORTFOLIO LAUNCH

Theme: The AI-Enhanced Creative

Deliverable: A complete creative project or campaign (360 concept, brand book, video, etc.) made using AI tools, including a behind-the-scenes case study deck showing how each AI tool was used.

Guest panel of creative directors, technologists, and AI experts will critique the final portfolios.

YOU'lL MASTER TODAY'S MOST ADVANCED AI TOOLS

Our Next Boot Camp is Starting Soon

Next Program Starts: July 2025

Your Teachers Are Industry Insiders

The entire AI for Creatives program is taught by current industry professionals. They constantly revise the classes to be as relevant as possible to the industry.

What you get is the most up to date skills and best practices, applied to real projects based in reality, which produces the best work for your portfolio.

Nick Smatt Freelance Senior Strategist at Wieden + Kennedy

“What I loved about MAS was that our teachers were working in environments that I wanted to end up in. Learning from real pros made a huge difference."

What People Say