Miami Ad School

Copywriting

Master the language of influence.

Two years. One portfolio. The job you actually want.
Taught by the people already doing it at the world’s best agencies and brands.

  • 8,000+ Alumni
  • Scholarships Available*
FIND OUT WHAT IT TAKES

7× Cannes School of the Year

Miami · New York City · Online

COE Accredited

NEXT ENROLLMENT OCTOBER 2026

Copywriters think in stories.

They speak through words the same way art directors speak through visuals. Yes, they know how to write, but that is just the starting point. Copywriters generate ideas with art directors, find the brand’s voice with intention, craft headlines that stop people mid-scroll, shape scripts and digital narratives, plan manifestos, select tone and personality, and ultimately define the verbal soul of an entire campaign. They do not just write ads. They make messages impossible to forget.

Get the Program Guide

  • Discover if this program fits you
  • What it takes to get hired at the world's best agencies.
  • Free · No strings attached​

Next cohort starts: OCTOBER 2026

The Curriculum

  • OVERVIEW

Our copywriting classes are about the strategic use of language to shift human behavior. You’ll dive into a curriculum designed by industry heavyweights to sharpen your conceptual speed and verbal precision. You’ll learn to hunt for the raw human truth, build brand identities from scratch, and craft narratives that work across every medium, from a 15-second script to a global movement. It’s an immersive, high-speed environment where you’ll learn that the right few words aren’t just copy—they’re a catalyst.

  • OUTCOME

You will graduate with a battle-tested portfolio that proves you can think, write, and lead. You will have mastered the art of the “hook,” learned how to defend your ideas in a room full of critics, and developed a unique creative voice that agencies are looking for. By the time you graduate, you won’t just be a writer—you’ll be a conceptual powerhouse ready to enter the industry with the experience, the network, and the language of influence needed to make an immediate impact.

  • Quarter 01: The Power Prompt
  • Ideas First
  • Video Storytelling
  • Story Writing
  • Quarter 02: Crafting the Voice
  • Short & Sweet
  • Wordsmithing.
  • Thinking Strategically
  • Idea Presentation
  • Quarter 03: The Global Narrative
  • Script Writing
  • Everything is Media
  • Improv/Standup Comedy
  • Quarter Away Portfolio Prep
  • Quarter 04: The Integrated Pulse
  • Digital Campaigns
  • Pop Culture Engineering
  • Social Media
  • Content Creation
  • Quarter 05: Sonic Branding
  • Sound Bites
  • Digital Campaigns
  • Social Media
  • Quarter 06: Building the Identity
  • The Brand Called You
  • Quarter 07: The Industry Launch
  • Head to Head
  • Portfolio Development
  • Get a Job
  • The Quarter Away​

Get hands-on experience before you graduate. Build a network of industry connections that can help you throughout your career.

 

Curriculum and course titles are subject to change to stay current with industry shifts and emerging technologies

Hatem El Akad Copywriter at Mischief USA
“Doing is the best way to learn. Miami Ad School encouraged me to make things that I may not have otherwise tried. Practicing under such talented mentors gave me the confidence to work through unfamiliar processes."

Program Info

Tuition Costs

Tuition in Miami is $4,996.50 and $4,850.00 in New York, due quarterly. It takes eight quarters (two years) to complete the art direction program. Total tuition cost for the program is $39,972 in Miami and $38,000 in New York. Learn More →

Financial Aid & Scholarships*

We strive to make Miami Ad School affordable for students of all backgrounds. For our U.S. students, federal loans can often cover some or all of tuition costs. We also offer a variety of scholarships. Learn More →

International Students

Students come to us from every corner of the world. You’ll likely be able to attend the campus of your choice. Click for more about the visa process. Learn More →

Study in: Miami, New York & Online

Insighters Series

Forget the textbooks. It’s time to hear it from the people actually shaping the culture. Our Insighters Series is where the classroom meets the “real world” in an exchange of ideas. We fly in the heavy hitters, the disruptors, and the creative visionaries from the world’s top agencies and brands to give you the ultimate competitive edge.

This isn’t a dry lecture, it’s an all-access pass to the inner workings of the advertising industry.

How to apply

Three Steps to Complete Your Application
Step 1

Schedule your admissions interview

Enter your information and schedule a call with your local Miami Ad School Admissions Advisor.

Step 2

Submit your application form​

Select the school you are most interested in right now. Should you change your mind later on, you can easily change your application.

Step 3

Submit your creative exercises​

Show us who you are as a creative thinker. Do three of our fun creative exercises, OR share examples of things you’ve created.. and do two creative exercises. Finally, schedule an admissions interview with your Admissions Advisor if you haven’t yet connected.

SPEAK WITH ADMISSIONS

What our grads say

Real people.
Real careers.

Going to Miami Ad School gave me the opportunity to know if this business was right for me. The experiences I’ve gotten through this profession all trace back to that decision.

Jayanta Jenkins
Head of Content Marketing

Before MAS, I was without a plan. I’d just graduated with an English degree and had no idea what I wanted to do. Miami Ad School changed all that.

Emily Chan
Director of Creative Strategy

I saw a planner opening and wasn’t going to apply — didn’t have the experience. My MAS teachers told me to go for it. I got the job.

Kevin Murray
Strategy Director

Students Win Awards

We do not just teach you to make great ads. We push you to create award-winning work. With classes dedicated entirely to award strategy and submission fees completely covered by Miami Ad School, you can focus on the creative while we help you get global recognition.

Career advice with no strings attached.​

Our admissions team love to chat with people like you-answering questions, proposing solutions, and making plans for a creative future. An advisor can help you figure out what’s next in your creative adventure. Maybe that means Art Direction at Miami Ad School.

DOWNLOAD OUR GUIDE

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