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The Boot Camp for Account Planning is Coming to New York

The Boot Camp for Account Planning is Coming to New York

The best strategists in New York are coming to teach you all there is to know about account planning.
nyc 2016 planners mosaic

The July 5, 2016 start of Miami Ad School's New York’s Boot Camp for Account Planning is almost upon us. Here are the instructors that will prepare students to become analytical, creative, intuitive and insightful planning professionals.

rp kumar

ACCOUNT PLANNING—AN OVERVIEW
RP Kumar • Executive Vice President, Global Director, Strategic Planning,
Insights and Research @ Ketchum

archana kumar

AND
Archana Kumar • Chief Strategy Officer @ MediaCom USA

oliver gibson

UNDERSTANDING THE ISSUE
Oliver Gibson • Chief Strategy Officer @ Pure Growth

ed tsue

BRIEF WRITING AND BRIEFING 
Ed Tsue • Group Strategy Director @ Anomaly

yvette quiazon

QUALITATIVE RESEARCH
Yvette Quiazon • Global Ethnographer @ Why-Q
 

Ingrid Pena

QUANTITATIVE RESEARCH
Ingrid Peña • Managing Director @ DB5

lindsey randolph

MEASURING AD IMPACT
Lindsey Randolph • Planning Director @ Grey Group 

eric pakurar

THE LANDSCAPE IS CHANGING
Eric Pakurar • Chief Strategy Officer, North America @ Geometry Global

rocio brusseau

MEDIA AND COMMUNICATION PLANNING
Rocio Brusseau • SVP Strategy and Design @ Starcom Mediavest Group

nigel rahimpour

PITCHING NEW BUSINESS
Nigel Rahimpour • Global Head of Strategy (Gillette, Venus, Braun &
The Art of Shaving) @ Grey Group  

Students will be introduced to a new piece of the planning puzzle every week, from quantitative and qualitative research to finding insights and writing creative briefs. They’ll work with creative teams too. They’ll be partnered with art directors and copywriters to collaborate on the live brief from a real client.

Miami Ad School's Boot Camp for Account Planning is an intense, 12-week-long, true-to-the-business educational experience developed to give students the tools to join the ranks of professional strategists and planners. The next Boot Camp in New York starts on July 5, 2016.

Get ready to start your career as an account planner. The New York Boot Camp for Account Planning begins July 5th.