BECOME A STRATEGIST
AT MIAMI AD SCHOOL

Master the secrets of brand and creative strategy in just 10 weeks.

SPOTS LEFT IN THE NEXT COHORT

JUST 25

In This Program

4 Ways You'll Boost Your Strategy Career

1. Work on real client briefs

Hone your skills by exploring and solving real-world business problems for a dedicated client. Past clients include Netflix, KFC, Starbucks, UNICEF, and more.

2. Learn from working professionals

Every one of your instructors is an expert creative professional. They'll teach you the skills and strategies they use every day.

3. Collaborate with brilliant creative minds

You'll work alongside creatives from our other programs, developing your ability to create in a team environment, and building your professional network.

4. Graduate with a certificate from Miami Ad School

In 10 weeks, you'll graduate with physical and digital copies of your Boot Camp Certificate, awarded by the world's premier creative school.

Esty Gorman Creative Agency Lead at Google

"Miami Ad School literally changed my way of thinking. There's a whole different world out there, and MAS gives you all of the training on how to think about that."

THE STRATEGIC PLANNING CURRICULUM
AT MIAMI AD SCHOOL

What (and how) you’ll be learning

This 10-week online course gives you the skills and case studies you need to show future employers you can build brands as a strategic planner.

Learn by doing. Like learning a new language, the best way to learn your trade is through total immersion. In 10 mind-expanding weeks, you’ll learn to understand and analyze data, develop insights and write creative briefs. You’ll be partnered with an art director and a copywriter. Your team will develop campaigns based off of your insights. The Strategic Planning Boot Camp culminates with a real project presented pitch-style to the client.

Each week your instructor will be a different strategic expert. A dozen planning directors from top agencies like The Barbarian Group, Google, Droga5 and Ogilvy take you through sessions that cover different aspects of account planning.

It all happens with an innovative curriculum of classes like these.

*Note: final list of classes is subject to change*

WEEK 1. Thinking Strategically: The Big Picture
WEEK 2. Problem Finding vs Problem Solving
WEEK 3. Understanding Brand Architecture
WEEK 4. Customer Journey and Opportunity
WEEK 5. Great Insights Through Better Research
WEEK 6. Communication Planning Meets Experience Design
WEEK 7. Owning the Process
WEEK 8. Pitching & Storytelling
WEEK 9. Measuring Effectiveness & Impact
WEEK 10. Owning Your Career Strategy

OUR NEXT BOOT CAMP
STARTS JULY 7, 2025

YOUR INSTRUCTORS ARE INDUSTRY EXPERTS

Strategic Planning classes at Miami Ad School are taught by industry professionals. They constantly revise the classes to be as relevant as possible to the industry. What you get is the most up to date skills and best practices, applied to real projects based in reality, which produces the best work for your portfolio.

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Carlos Roncajolo
VP, Experience Strategy, Zimmerman
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Bruno Cunha
Group Strategy Director, David&Goliath
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Jessica Joseph
Marketing Lead, Wirecutter
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Raman Mama
Strategist, Ogilvy
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Christopher Owens
Brand Planning Group Head, The Richards Group
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Chris Kwak
Freelance Senior Strategist, BBH, TBWA, D&G

Nick Smatt Freelance Senior Strategist at Wieden + Kennedy

“One thing I loved about Miami Ad School was that our teachers were working in environments that I wanted to end up in. It's so great to learn strategy in practice, and have industry pros come in to teach us”

Tuition & Logistics

Total regular tuition cost for the Strategic Planning Boot Camp is $5650 USD.

Classes run for 10 weeks, with an expected time commitment of 12 hours each week (for a total of 120 hours class time).

Students graduate with a Miami Ad School Strategic Planning Online Certificate.

HAVE A QUESTION? REACH OUT.

Career advice with no strings attached.

Our admissions team love to chat with people like you—answering questions, proposing solutions, and making plans for a creative future. An advisor can help you figure out what’s next in your creative adventure. Maybe that means Strategy at Miami Ad School. Let’s find out together.