What does a Strategic Planner do?
STRATEGISTS DRIVE TODAY’S CREATIVE BUSINESS SOLUTIONS
A strategist starts by asking questions.
What are we (and our clients) trying to do? What does success look like? You employ your logical, inquisitive mind to begin the journey of creativity and discovery to get at the solutions. You use data, science, mythology and anything in between to discover the insights and opportunities that spark ideas, innovative experiences, product solutions and even total business transformations. Sounds fun, right?
Well, it is. And today, with all the talk of data, technology, marketing automation and artificial intelligence strategy has never been harder to define and more integral for business. As a strategist you connect all the dots to create a complete picture of the solution to drive customer and business value. You are the fuel that powers the creativity that is in demand to solve today’s business challenges. Don’t you want to be a strategist?
"Without Miami Ad School, I'd still be in the exciting world of contact center optimization software. The boot camp took something that I was interested in and quickly turned it into a passion."
Matt McLaren, strategic planning graduate, is now a Brand Strategist at Huge in Atlanta. The best thing about his job? The clients are exciting global brands that come from such varied industries. Every week is something different, a whole new challenge.
Who is This Program For?
You're working in research, sales or account management and dream of doing more. You're fascinated by human behavior, business systems, technology and experiences. Or maybe you graduated fairly recently and have done a few internships. You know that you want to get into strategy–– but HOW? What skills do I need? Where can I find a network of industry connections?
This Program is Different
In 12-short weeks you can fast track your strategy career. You'll learn by doing. A dozen top strategy professionals will be your mentors. You'll do first-person research, find compelling insights, develop strategies and collaborate with art directors, designers and copywriters. You and your creative team will work on a live client brief. It’s not about whose idea it is, it’s about the team and the process that gets you to great ideas. Maybe the client likes the team's idea and implements it. Our strategy students and their creative teams have developed new products, helped launch start-ups and worked with big brands like Starbucks, Ford and Burger King. You'll also get an insiders look at some of the best strategy departments and receive placement assistance.