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Photography & Video Program
START YOUR PHOTOGRAPHY & VIDEO CAREER IN ATLANTA
What does a photographer do?
The quick answer is just about everything these days. Before the internet the photographer typically specialized in areas such as fashion, documentary, food and beverage, portraiture, sports, news, architectural, landscape, travel, product and advertising. The videographers in early days were more limited and their major areas were training films and news. With enormous changes in the profession, and new skills needed, new career opportunities have been born. Produce digital data, color capture, lighting and sound to expand your opportunities.
Application Deadlines and Program Schedule
The photography & video program starts four times a year: January, April, July and October. The program lasts for 8 quarters. Each quarter lasts 10 weeks with a break between each quarter. In the second year students can study and intern in other cities. To graduate students must complete 1900 clock hours/77 credit hours and have at least a 2.5 GPA. The application deadline is six weeks prior to the start of classes. Please see our FAQs for application deadlines and the school calendar. Each quarter of the first year, students have four classes that meet once a week for three hours with four additional hours for lab. Class times are:: 9 a.m. to 12 p.m. 1 p.m. to 4 p.m. 4 p.m. to 7 p.m. 7 p.m. to 10 p.m. Classes are held Monday through Saturday with a weekly guest speaker on Monday at 5 p.m. that the whole school attends. Periodically, students will have weekend classes in the late morning. Schedules are set by the registrar and have limited ability to be modified.
Intern & Study Abroad
After spending at least one year (4 quarters) in Atlanta, students can apply to our Quarter Away Program. This program gives students the opportunity to study and intern in up to four more cities around the world. You can even opt to take classes inside an agency or intern in New York, Tokyo, Berlin, Atlanta and other cities around the world. At last count 96% of the students had participated in our Quarter Away Program for at least one quarter. Over 80% of the students spent two or more quarters getting real-world experience.
Intern and get real-world experience before you graduate. Students can opt to spend part of their two year program studying and interning in up to four other cities where we have programs. Through partnerships the school has with agencies all over the world, students can get hands-on experience and build their network of industry contacts. Students can build a network of over 200 industry contacts. This is one of the reasons Miami Ad School’s graduate placement rate is so high.
Tuition, Materials & Equipment
Tuition of $4,850 is due quarterly. It takes eight quarters which is 2 years to complete the photography and video program. Total tuition cost for the program is $38,800. Financial aid is available for US Citizens.
All students must have:
Apple Macintosh MacBook Pro with external hard drive storage (2 TB) with maximum RAM Airport-equipped computer (approximately $1,299 to $3,000)
Adobe Creative Cloud membership ($19.99/month, requires annual commitment)
Printer accepting 11”x 17″ (approximately $200 to $300)
Smart Phone with video
Smart phone accessories: grip ($160); external lenses ($160), tripod for smartphone $25); 3 LED smartphone lights ($60 to $100); GoPro ($350)
Zoom H5N recorder $300
Diploma & Job Placement Assistance
This is a two year diploma program with the primary purpose of developing a professional portfolio through classes and real-world experience to gain the skills needed for an entry level position in advertising.
Graduates have the opportunity to attend portfolio reviews and interview with multiple agencies. Miami Ad School also supplies graduates with job leads throughout their career. Our institutional graduate placement rate is well over 90%.
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Digital Photography and Video Courses
Experiments in Digital Photography
Sculpt light. Re-color the world. Magnify. Reduce. Blur. Sharpen. Capture. Release. Record a decisive moment or make one. This class explores techniques in using the digital camera as a tool in visual experimentation.
Learn different types of presentation formats and get comfortable speaking and using technology in front of a group. You’ll also get the fundamentals of InDesign and Keynote, as well as iWeb for basic web design.
The ubiquity of the video and the global stage of online hosting sites give the power of the moving image to the masses. Learn cinematic styles, how to edit audio and video, and use special effects to tell a story with motion and sound.
An introduction to the tools that’ll bring your ideas to life: the digital SLR camera and Adobe Photoshop. You’ll learn how to put this tag team to work for you, how to process RAW Images and organization with Adobe Bridge.
The fundamentals of studio light: the use of scrims, reflectors, soft light, raw light and how to function in a digital studio. You will understand the mathematics behind artificial lighting as it realties to digital and traditional photography.
Dig deeper into Photoshop’s capabilities and features. Not only will you become more adept at the different tools but you will use your own photos to create scenes and scenarios typically only found in ones imagination.
After learning the basics in Video Storytelling, take Adobe Creative Cloud to the next level by creating short films. Explore the classic narrative structure by analyzing films, commercials and branded entertainment.
Learn metering for tricky available light situations while practicing your layout skills and tethering. Use photography, strategy, conceptual and photoshop skills to produce multi-layered visually impactful campaigns.
Location, Location, Location
Shooting in a variety of locations, indoors and outdoors. How to control light when you can’t control light. Digital advantages and disadvantages. Intro to Architectural Photography.
Digital Photography in Nature
Special digital concerns when shooting the natural environment. Using Photoshop for nature photographs. Understanding histograms. White balance in nature photography. Photographing elements to composite later. RAW considerations.
Advanced Digital Color Correction
Students will spend the quarter working on a personal project they are interested in. They will work with the instructor to hone the topic as an example of an idea they invented (this could be the beginning of their exhibit project).
Classes and internships have lead you to a final body of work that represents your skills, execution and personality. Finalize your website, physical portfolios and prepare to keep your portfolio up-to-date for the rest of your career.
Develop your technical “chops” and nurture the “ears” required for creating tracks that deliver emotional content. A non-musician’s approach to music creation with audio acquisition, audio processing and post-production mixing.
The student will develop a comprehensive exhibition of work; find a suitable exhibition place; and have an exhibition opening.
Giants of Photography
You will learn who the iconic photographers are, become familiar with the pictures that made them icons and then recreate some of their most well known photographs. Looks are deceiving; you may find it’s not as easy as a pro makes it look.
This class will discuss the special considerations of photographing buildings, both the exterior and interior. They will learn the solutions of location lighting, perspective control and exposure.
This is an exciting quarter of sexy people, styling, make up, posing and propping. Students will learn to control strobe lights in the studio and on location. Learn to style, concept and make mood boards to convey your idea. BONUS: Hang out with beautiful people in gorgeous locations.
Students will travel to the Florida Everglades, Florida cities and travel to the mountains and small towns of Georgia and North Carolina photographing surrounding scenery, people and events.
Libations & Gourmet Food
An emphasis on shooting in the studio and mastering such difficult problems as glassware and reflective surfaces. Students will also focus on food styling and presentation. Learn the magic of making food look appetizing and some of the tricks used as well.
Students will explore three areas of Advertising photography; food, products, accessories. Class will include estimating and pricing a job and assignments will be presented as if being presented to a client. From start to finish, concept execution, to a check in your hand.
The unique light of South Florida is a perfect setting for environmental portraits. Students photograph sea and seashore, poolside, Miami architecture and Everglade swamplands as well as the totally opposite environment of the Appalachian mountains and picturesque villages.
Models, Actors, Characters & Their Faces
A pretty famous writer once said all the world is a stage- this is your chance to capture it in theatrical portraiture.
From live action to stop motion to video and shooting for YouTube, this class will be an extensive exploration of all the various requirements of imaging moving objects.
Get a Job
You’ve got the book, discovered your creative self and cultivated an online presence. Time to polish your interviewing skills, develop a career vision and meet with recruiters to find out what they look for in a candidate.
Advanced Documentary Photography
Students revisit their initial documentary story and take it to the next level and expand it. They will add in another aspect and also create a video. Extensive editing and layout and design will be worked on to display the work in the most powerful/compelling medium.
Smartphonography & Social Media
We explore different apps for smartphone photography and then use those apps to create and promote your work through social media.