Copywriting
Mexico City

COURSES AND INTERNSHIPS THAT PREPARE YOU TO BE A COPYWRITER

How to Apply

Select a Program

Start Your Copywriting Career In Mexico City

¿QUÉ HACE UN COPYWRITER?.

Los copywriters o redactores publicitarios son creadores de historias. Adoran las palabras y saben cómo moldearlas. Las faltas de ortografía les dan alergia y adoran escribir.

Sacan ideas haciendo brainstorming junto a un Director de Arte para webs, spots, titulares, vallas, apps, o cualquier otro medio que ayude a solucionar los problemas de un cliente.

El equipo creativo, formado por un copy creativo y un director de arte, utiliza su conocimiento pop y los insights sobre la condición humana para crear contenido significativo, de entretenimiento y útil para los consumidores.


CONVIÉRTETE EN UN COPYWRITER

PROGRAMA DE 2 AÑOS  PARA CREAR TU PORTAFOLIO CREATIVO.

Alguna vez has pensado que sería increíble que todas las ideas que te vienen a la cabeza se pudieran realizar. Eso es lo que harás durante dos años convirtiéndote en un creativo capaz de solucionar cualquier problema de manera conceptual. Redacción, storytelling, corrección de estilo, conceptualización creativa son sólo algunos de lo temas generales que aprenderás y sobre los que te desempeñaras durante tus estudios en Miami Ad School. Todo esto para implementarlo en ideas sumamente creativas, 100% originales y totalmente estratégicas y funcionales. 

¿CUÁL SERÁ LA FORMA DE TRABAJO?

Estudiarás como si trabajaras en una agencia. Te darán un brief, te juntarás con otro creativo y harás brainstorming hasta que los conceptos surjan. Tendrás que dar con las mejores ideas que lleven a conceptos potentes y pensar en ejecuciones que realmente comuniquen lo que deseas.

En este curso de redacción publicitaria aprenderás sobre lo que significa ser copy, el poder detrás de un gran headline y lo importante que es saber comunicar una buena historia. Además, desarrollarás habilidades que potenciarán tu creatividad y podrás poner en práctica todo lo que has aprendido al trabajar con marcas y briefs reales.

Al final de este curso de dirección de arte tendrás la oportunidad de presentar tu portfolio a los directores creativos de mas de 20 agencias en nuestro Portafolio Review. Un encuentro entre creativos y agencias a base de entrevistas cortas donde podrás lucir tu trabajo y talento.

A lo largo del programa desarrollarás distintos proyectos que te formaran como un profesional partiendo desde la generación de ideas hasta la ejecución de proyectos. El plan de estudio se divide en dos etapas a lo largo de dos años divididos en ocho trimestres.

Application Deadlines and Program Schedule

Duración: 8 trimestres (2 años)

Horarios: Lunes a Viernes (mañanas y tardes)

Meses de inicio: enero, abril, julio, octubre

Intern & Study Abroad

SOMOS LA MEJOR ESCUELA DE PUBLICIDAD DEL MUNDO

Los estudiantes de nuestros programas de dos años comienzan pasando su primer año en su escuela base. Después de completar su formación básica, tienen la oportunidad de estudiar e internarse en hasta cuatro ciudades más durante el segundo año. Cada estudiante puede ganar experiencia en el mundo real dentro de estas opciones:

INTERNSHIP

A través de asociaciones con empresas de todo el mundo, el 98% de nuestros estudiantes obtienen experiencia en el mundo real mientras todavía están en la escuela. Los alumnos de Miami Ad School son tratados como creativos. Tienen la oportunidad de hacer una lluvia de ideas sobre proyectos de clientes, asistir a reuniones y presentar sus ideas al director creativo. Si las ideas de los alumnos son seleccionadas por el cliente y producidas, tendrán la oportunidad de participar en la producción.

AGENCY LAB

Aprender directamente en una agencia. La mitad de tus clases están en una agencia y la otra mitad en Miami Ad School. Los creativos de la agencia enseñan de cuatro a diez estudiantes que participan en sesiones de lluvia de ideas y seminarios de otros departamentos como planificación, servicios de cuentas o producción. Por la noche, tomaras clases en la escuela impartida por profesionales de la publicidad de la sede en la que te encuentres.

Diploma & Job Placement Assistance

This is a two year diploma program with the primary purpose of developing a professional portfolio through classes and real-world experience to gain the skills needed for an entry level position in advertising.

Graduates have the opportunity to attend portfolio reviews and interview with multiple agencies. Miami Ad School also supplies graduates with job leads throughout their career. Our institutional graduate placement rate is well over 90%.

Deadline September 21st

Copywriting Courses in Mexico City

IDEAS FIRST

Great work starts with a great idea. It’s not about just creating a print ad, tv spot or Facebook page. Solve the communication problem first then find the appropriate media to give the idea maximum impact.

Craft

Craft is super fun and more important then ever. Craftsmanship in your portfolio lifts you to another level when you go to your first job interview.

Video Storytelling

The ubiquity of the video and the global stage of online hosting sites give the power of the moving image to the masses. Learn cinematic styles, how to edit audio and video, and use special effects to tell a story with motion and sound.

Storywriting

The art of storytelling is a crucial skill. Learn about plot development, story and character arcs, telling stories not only in multiple installments, but in multiple mediums (blogs, point of view, transitions, voice, persuasion).

Idea Presentation

Learn different types of presentation formats and get comfortable speaking and using technology in front of a group. You’ll also get the fundamentals of InDesign and Keynote, as well as iWeb for basic web design.

Thinking Strategically

In the real world, it’s not a creative free-for-all. There’s a strategy brief the creatives work from. Gain insight into consumers, learn the critical role of account planning and develop brilliant ideas from a creative brief.

Photoshop Craft & Content

An introduction to the tools that’ll bring your ideas to life: the digital SLR camera and Adobe Photoshop. You’ll learn how to put this tag team to work for you, how to process RAW Images and organization with Adobe Bridge.

Short & Sweet

Headlines, web banners, outdoor boards, tag lines, and Twitter posts all require precision and a certain turn of phrase. You’ll learn to be a writer of few words that carry a big message and prove print is not dead.

Everything is Media

You’ll learn how to integrate media old, new, offline and online into the ideal conduit for your branded message. Explore and fuse new technologies like touchscreen and face recognition with traditional advertising.

Experiments in Digital Photography

Sculpt light. Re-color the world. Magnify. Reduce. Blur. Sharpen. Capture. Release. Record a decisive moment or make one. This class explores techniques in using the digital camera as a tool in visual experimentation.

Wordsmithing

Master the craft of writing with clarity. Love words and embrace the relevance of long copy in the online world that is interesting and entertaining. Tackle grammar and punctuation. Realize the “buck” stops with you.

Interactive Concepting

Learn to concept interactive ideas, how to pitch those ideas to a client, and how to take the idea into production. Design for the web, learn elements of a digital campaign to make sure you get into everyone’s inbox and feeds.

Improv/Standup Comedy

Presence, gumption and the ability to think on your feet make for an excellent presenter. Through improvisational exercises and dialogue writing you will lose your stage fright and become a stellar comedian.

Script Writing

Writing for visual and audio media requires specific skills and a fluency in the idiosyncrasies of each medium. Learn how to write scripts that exploit the narrative potential of these environments and different voices.

User Experience

The science of organization of information and human centered design. You’ll learn how to conduct basic user research to create personas that guide development of content strategy, information architecture and wireframes.

Digital Campaigns

There is a process to creating a campaign. Go step by step each week to learn just how a campaign makes it through an agency from research to pitch all while creating one that can be expressed across multiple online platforms.

Gaming Concepts

Video, mobile and online games gross more revenue than all Hollywood movies combined. Learn techniques and core mechanics to tap into an audience that can not be ignored in the quest to get your message across.

Editorial Writing

Advertorials or “special advertising sections” and blogging have made the editorial mode of writing a key skill for a copywriter to possess and master. Learn elements of news writing, interviewing and answer the five Ws.

Social Media

Beyond the hype, social media platforms are venues for communication with your consumer. Learn how brands can achieve authentic relationships and leverage the power of these connections for the benefit of all participants.

The Brand Called You

Dive into your quirks, past and future until you find what makes “You”, you. Discover every bad trait you inherited from your parents, likes and dislikes, what you save and throw away, your beliefs and secrets. It is fun, scary and enlightening.

Product Creation

As the media landscape has morphed, so has the role of the ad agency. Today’s leading shops not only promote products, they come up with product ideas and then develop them. This is a primer on the process.

Head to Head

It’s a dog-eat-dog world out there, so if you want to be the Top Dog, you’ll enter your work in all the student competitions: Cannes, CLIO, D&AD, One Show, Addys, and win a nice shiny statue to help get you noticed.

Pop Culture Engineering

This course will center on all the flotsam and jetsam of pop culture: t-shirts, costume, graphic novels, matchbooks, packages, posters, pimping cars, sports paraphernalia, and all the other ephemera imaginable.

Portfolio Development

Classes and internships have lead you to a final body of work that represents your skills, execution and personality. Finalize your website, physical portfolios and prepare to keep your portfolio up-to-date for the rest of your career.

Get a Job

You’ve got the book, discovered your creative self and cultivated an online presence. Time to polish your interviewing skills, develop a career vision and meet with recruiters to find out what they look for in a candidate.

Short Cutz

After learning the basics in Video Storytelling, take Adobe Creative Cloud to the next level by creating short films. Explore the classic narrative structure by analyzing films, commercials and branded entertainment.

Sound Bites

Develop your technical “chops” and nurture the “ears” required for creating tracks that deliver emotional content. A non-musician’s approach to music creation with audio acquisition, audio processing and post-production mixing.