Copywriting Master’s Degree
Miami

Offered in Partnership with Florida International University

Masters of Science in Mass Communications
How to Apply

Select a Program

Master’s Degree

Creative Track – Copywriting

Creative skills + a great job-getting portfolio + a Master’s degree. Ad agencies are more interested in your portfolio. Brands are interested in both your portfolio and your degree. Colleges and universities require a masters degree to hire you as a professor, irregardless of your professional experience. You will have it all. A portfolio from Miami Ad School, the most award-winning portfolio school in the world. A master’s degree from the prestigious Florida International University (FIU). Beyond Cool. Beyond Dope.


“You essentially begin your career the day you start Miami Ad School.”

Ryan Kutscher, a copywriting grad, was twice named one of the top 10 most-awarded creatives in advertising. He was featured in Creativity magazine as one of the 10 creatives to watch. When he graduated he was hired by CP&B, then went on to become the Chief Creative Officer of JWT. Now he has his own agency, Circus Maximus. Ryan is also a graduate of The College of William and Mary.


MASTERS OF SCIENCE IN MASS COMMUNICATIONS

You will take classes at both institutions. Miami Ad School’s campus is in the heart of Wynwood, a creative environment like none you have ever seen. You will concentrate on copywriting and a wide range of other creative skills. You will be taught by creatives who work for agencies, brands and studios. They take time off to teach, to give back to the industry they love. And for aspiring copywriters, this is the best of all possible times for you. Copywriters are in super demand. Content creation is exploding. So everybody needs writers. Copywriters are the golden nuggets in the stream. Add the masters degree in copywriting from FIU to have a more complete understanding of the theoretical, strategic and research elements in the industry. With all the resources of this highly distinguished university added to your resume and you will the be the best catch of all. Your parents will be proud, your friends envious. And creative job recruiters very, very eager.

Starting Salaries for Art Direction & Copywriting Graduates

Copywriting: 

$70,000 and over:  12% of recent graduates
$60,000 – $70,000: 8% of recent graduates
$50,000 – $60,000:  77% of recent graduates
$40,000 – $50,000:  4% of recent graduates

Results of our last survey of U.S. grads for the reporting period July 30, 2015 – June 1, 2016.

Application Deadlines and Program Schedule

The master’s creative track students attend both schools concurrently during a period of approximately 19 months (6 quarters of 10 weeks each at MAS and 5 semesters of 16 weeks each at FIU). Classes at FIU start earlier in the Fall semester. Please see our FAQs for the school calendar.

Application Deadlines:

  • Fall – International – February 15 – Domestic – June 1
  • Winter – International – August 1 – Domestic – October 1

    *You MUST apply to both schools. 

Students will have classes at both FIU and Miami Ad School. Class times for Miami Ad School are:

9 a.m. to 12 p.m.

1 p.m. to 4 p.m.

4 p.m. to 7 p.m. and

7 p.m. to 10 p.m.

Classes are held Monday through Friday with a weekly guest speaker on Monday at 5 p.m. that the whole school attends. Periodically, students will have weekend classes in the late morning. Schedules are set by the registrar and can not be modified. Please check with FIU for their class schedule.

Master track students take 6 quarters with classes at both FIU and Miami Ad School however, because FIU works on the semester system the first FIU class may start prior to the first quarter at Miami Ad School. Each quarter is ten weeks in length.

Intern & Study Abroad

Intern and get real-world experience before you graduate. Students can opt to spend part of their two year program studying and interning in other cities where we have programs. Through partnerships the school has with agencies all over the world, students can get hands-on experience and build their network of industry contacts. Students can build a network of over 200 industry contacts. This is one of the reasons Miami Ad School’s graduate placement rate is so high.

Tuition & Materials

Tuition is $7,970 per semester paid to FIU. Tuition is based on the semester system with 5 installments for a total of $39,850 (plus fees) for both schools.

All students must have:

Apple Macintosh MacBook Pro with external hard drive storage (2 TB) with maximum RAM Airport-equipped computer (approximately $1,299 to $3,000)

Adobe Creative Cloud membership ($19.99/month, requires annual commitment)

Printer accepting 11”x 17″ (approximately $200 to $300)

Smart Phone with video

Smart phone accessories: grip ($160); external lenses ($160), tripod for smartphone $25); 3 LED smartphone lights ($60 to $100); GoPro ($350)

Zoom H5N recorder $300

Diploma & Job Placement Assistance

The master’s degree program is offered in collaboration with Florida International University (FIU) in Miami, Florida. Upon graduation, eligible graduating students are awarded a Master of Science degree in Mass Communication from FIU, a diploma of completion from Miami Ad School and have a professional level portfolio.   

Graduates have the opportunity to attend portfolio review and interview with multiple agencies. Miami Ad School also supplies graduates with job leads throughout their career.

Important FIU Information

  • Interested candidates MUST apply to BOTH schools individually. Two applications are required: One for FIU and one for Miami Ad School.
  • This is a 39-semester credit, lock-step program that is completed in five consecutive semesters including summers.
  • Students take seven courses at the FIU’s Biscayne Bay campus and six courses at the Miami Ad School Wynwood location: FIU Biscayne Bay Campus – 3000 NE 151 Street, North Miami, Florida / MAS – 571 NW 28th Street Miami, Florida 33127
  • Students are strongly advised and recommended not to work while pursuing the program. The program is demanding and requires time and effort. There is no flexible-curriculum available as all the courses are pre-selected for the student. Please be advised that the school enrolls and selects the schedules for the students by cohorts. Students do not have the option to change schedules.

Important information for international applicants:

This program does not consider applicants coming with 3-year college degrees. Only full 4-year bachelor’s degrees earned and awarded will be considered. No exceptions. If you are a student from India, Russia, Romania and South Africa this will most likely be an issue when applying. If your degree does not meet this requirement, your application will be denied automatically.

Who qualifies and what else do you need to know?

There are no conditional admissions options for GSC-Creative track applicants. The decisions are made individually and are not granted to international applicants due to the visa regulations and the implications of the conditional status rules.

GPA’s below the 3.00 range will not be considered due to our program’s very competitive and limited nature. We evaluate GPA’s based on the last 60 credits taken by the applicant on their bachelor’s degree. We do not count the first 60 credits of the bachelor’s degree, only the last 60.

No assistantships are offered for this program. All students must cover tuition in its entirety.

We accept students for Fall and Spring admissions.

Have A Question? Just Ask.

I can walk you through the admissions process

 

Maureen

ADMISSIONS ADVISOR

305-538-3193 ext: 1016
EMAIL ME
571 NW 28th Street, Miami, FL 3312

 

It’s Almost Time to Start Your New Career

Application Deadlines

International Applicants: August 1st

US Applicants: May 27th

 

APPLY NOW

Advertising Master’s Degree Courses

IDEAS FIRST

Great work starts with a great idea. It’s not about just creating a print ad, tv spot or Facebook page. Solve the communication problem first then find the appropriate media to give the idea maximum impact.

Tools

Video Storytelling

The ubiquity of the video and the global stage of online hosting sites give the power of the moving image to the masses. Learn cinematic styles, how to edit audio and video, and use special effects to tell a story with motion and sound.

Idea Presentation

Learn different types of presentation formats and get comfortable speaking and using technology in front of a group. You’ll also get the fundamentals of InDesign and Keynote, as well as iWeb for basic web design.

Thinking Strategically

In the real world, it’s not a creative free-for-all. There’s a strategy brief the creatives work from. Gain insight into consumers, learn the critical role of account planning and develop brilliant ideas from a creative brief.

Photoshop Craft & Content

An introduction to the tools that’ll bring your ideas to life: the digital SLR camera and Adobe Photoshop. You’ll learn how to put this tag team to work for you, how to process RAW Images and organization with Adobe Bridge.

Short & Sweet

Headlines, web banners, outdoor boards, tag lines, and Twitter posts all require precision and a certain turn of phrase. You’ll learn to be a writer of few words that carry a big message and prove print is not dead.

Interactive Concepting

Learn to concept interactive ideas, how to pitch those ideas to a client, and how to take the idea into production. Design for the web, learn elements of a digital campaign to make sure you get into everyone’s inbox and feeds.

User Experience

The science of organization of information and human centered design. You’ll learn how to conduct basic user research to create personas that guide development of content strategy, information architecture and wireframes.

Digital Campaigns

There is a process to creating a campaign. Go step by step each week to learn just how a campaign makes it through an agency from research to pitch all while creating one that can be expressed across multiple online platforms.

Gaming Concepts

Video, mobile and online games gross more revenue than all Hollywood movies combined. Learn techniques and core mechanics to tap into an audience that can not be ignored in the quest to get your message across.

Social Media

Beyond the hype, social media platforms are venues for communication with your consumer. Learn how brands can achieve authentic relationships and leverage the power of these connections for the benefit of all participants.

The Brand Called You

Dive into your quirks, past and future until you find what makes “You”, you. Discover every bad trait you inherited from your parents, likes and dislikes, what you save and throw away, your beliefs and secrets. It is fun, scary and enlightening.

Product Creation

As the media landscape has morphed, so has the role of the ad agency. Today’s leading shops not only promote products, they come up with product ideas and then develop them. This is a primer on the process.

Head to Head

An introduction to the tools that’ll bring your ideas to life: the digital SLR camera and Adobe Photoshop. You’ll learn how to put this tag team to work for you, how to process RAW Images and organization with Adobe Bridge.

Pop Culture Engineering

This course will center on all the flotsam and jetsam of pop culture: t-shirts, costume, graphic novels, matchbooks, packages, posters, pimping cars, sports paraphernalia, and all the other ephemera imaginable.

Portfolio Development

Classes and internships have lead you to a final body of work that represents your skills, execution and personality. Finalize your website, physical portfolios and prepare to keep your portfolio up-to-date for the rest of your career.

Get a Job

You’ve got the book, discovered your creative self and cultivated an online presence. Time to polish your interviewing skills, develop a career vision and meet with recruiters to find out what they look for in a candidate.

Short Cutz

After learning the basics in Video Storytelling, take Adobe Creative Cloud to the next level by creating short films. Explore the classic narrative structure by analyzing films, commercials and branded entertainment.

Content Creation

NEED COPY