Social Media Strategy Boot Camp

Boost your social media career in just 10 weeks.

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In This Program

4 Ways You'll Boost Your
Social Media Career

1. Complete real client briefs

Hone your skills by exploring and solving real-world business problems for a dedicated client. Past clients M.AD include Netflix, KFC, Starbucks, UNICEF, and more.

2. Learn from working professionals

Every one of your instructors is an expert creative professional. They’ll teach you the skills and strategies they use every day.

3. Collaborate with brilliant creative minds

You’ll work alongside creatives from our other programs, developing your ability to create in a team environment, and building your professional network.

4. Graduate with a certificate from M.AD

In 10 weeks, you’ll graduate with physical and digital copies of your Boot Camp Certificate, awarded by the world’s premier creative school.

Gioia-Nina van de FliertCreative Video Producer

“I’ve taken a lot of the thinking from these amazing instructors and applied it directly into my work as a strategist”

What People Say

The Social Strategy Curriculum at M.AD

What (and how) you’ll be learning.

Learn by doing. In 10 short (but intense) weeks you’ll learn to develop social media strategies and campaigns. You’ll have the skills you need to show your future employer you can build brands using social media.

Each week your mentor will be a different social media expert. Instructors include professionals from Facebook, Google and top agencies like Sapient and R/GA. In each session they’ll cover a different aspect of social media. You’ll learn the different aspects of social media from content strategies, paid media and texting campaigns, to understanding data and analytics.

The rest of the week is the best part: you partner with a content creation team and based on your social strategy develop a social media campaign including videos, Facebook ads, Tweets and anything else that will create an engaged following for your brand.

It all happens with an innovative curriculum of classes like these.

*Note: final list of classes is subject to change*

Social Landscape: Platforms and People
Data: Deliberating and Defining
Anatomy of a Strategy
Cultivating your Community and Content
Making with Measurement in Mind
Inciting Influence
Social IRL
Social Engagement Through Paid Media
Social Concepting 101
Social Production 101
Portfolio Evaluation

Want to know what else you’ll be learning? Learn more about the courses you’ll take in the course brochure.

Our Next Cohort is Starting Soon

Program Starts: July 8, 2023

Kevin EscaleraDigital Marketing Director at RSP Nutrition

“The people who really flourish in social marketing are those who genuinely love social media. Social moves so quickly to be an expert in the space you’ve got to have a passion for it.”

Our Teachers Are Industry Insiders

Each week your mentor will be a different social media expert. Instructors include professionals from Facebook, Google and top agencies like Sapient and R/GA. In each 3-day session they’ll cover a different aspect of social media. You’ll learn the different aspects of social media from content strategies, paid media and texting campaigns, to understanding data and analytics.

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Katie Wall
Creative Agency Partner, Facebook
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Carlos Roncajolo
VP, Experience Strategy, Zimmerman
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Alonso Arias
Founder, the non agency

Tuition & Logistics

Total tuition cost for the Social & Content Strategy Boot Camp is $5650 USD.

Classes run for 10 weeks each summer, starting in July. There is an expected time commitment of 10 hours each week (for a total of 120 hours class time).

Students graduate with a M.AD Social & Content Strategy Online Certificate.

Have A Question? Reach Out.

Career advice with no strings attached.

Our admissions team love to chat with people like you—answering questions, proposing solutions, and making plans for a creative future. An advisor can help you figure out what’s next in your creative adventure.