Social Media Strategy Boot Camp
Boost your social media career in just 10 weeks.
4 Ways You'll Boost Your
Social Media Career
1. Complete real client briefs
Hone your skills by exploring and solving real-world business problems for a dedicated client. Past clients M.AD include Netflix, KFC, Starbucks, UNICEF, and more.
2. Learn from working professionals
Every one of your instructors is an expert creative professional. They’ll teach you the skills and strategies they use every day.
3. Collaborate with brilliant creative minds
You’ll work alongside creatives from our other programs, developing your ability to create in a team environment, and building your professional network.
4. Graduate with a certificate from M.AD
In 10 weeks, you’ll graduate with physical and digital copies of your Boot Camp Certificate, awarded by the world’s premier creative school.

The Social Strategy Curriculum at M.AD
Learn by doing. In 10 short (but intense) weeks you’ll learn to develop social media strategies and campaigns. You’ll have the skills you need to show your future employer you can build brands using social media.
Each week your mentor will be a different social media expert. Instructors include professionals from Facebook, Google and top agencies like Sapient and R/GA. In each session they’ll cover a different aspect of social media. You’ll learn the different aspects of social media from content strategies, paid media and texting campaigns, to understanding data and analytics.
The rest of the week is the best part: you partner with a content creation team and based on your social strategy develop a social media campaign including videos, Facebook ads, Tweets and anything else that will create an engaged following for your brand.
It all happens with an innovative curriculum of classes like these.
*Note: final list of classes is subject to change*
- Social Landscape: Platforms and People
- Data: Deliberating and Defining
- Anatomy of a Strategy
- Cultivating your Community and Content
- Making with Measurement in Mind
- Inciting Influence
- Social IRL
- Social Engagement Through Paid Media
- Social Concepting 101
- Social Production 101
- Portfolio Evaluation

Our Teachers Are Industry Insiders
Each week your mentor will be a different social media expert. Instructors include professionals from Facebook, Google and top agencies like Sapient and R/GA. In each 3-day session they’ll cover a different aspect of social media. You’ll learn the different aspects of social media from content strategies, paid media and texting campaigns, to understanding data and analytics.
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Katie WallCreative Agency Partner, Facebook
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Carlos RoncajoloVP, Experience Strategy, Zimmerman
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View Profile
Alonso AriasFounder, the non agency
Tuition & Logistics
Total tuition cost for the Social & Content Strategy Boot Camp is $5650 USD.
Classes run for 10 weeks each summer, starting in July. There is an expected time commitment of 10 hours each week (for a total of 120 hours class time).
Students graduate with a M.AD Social & Content Strategy Online Certificate.

Have A Question? Reach Out.
Our admissions team love to chat with people like you—answering questions, proposing solutions, and making plans for a creative future. An advisor can help you figure out what’s next in your creative adventure.
Download the Course Brochure
- Exclusive video content
- Strategy career facts
- A list of instructors
- Information on how you’ll learn and practice new skills
- Example projects for real brands
- Details on your tuition, registration process, and more

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