Digital MEDIA & Social STRATEGY Boot Camp

Just 10 weeks to boost your career in social media and digital communications.

Play Video

In This Program

4 Ways You'll Boost Your Career

1. Complete real client briefs

Hone your skills by exploring and solving real-world business problems for a dedicated client. Past clients include Netflix, KFC, Starbucks, UNICEF, and more.

2. Learn from working professionals

Every one of your instructors is an expert industry professional. They’ll teach you the skills and strategies they use to plan, create, and execute impactful strategic digital media campaigns that stand out in today’s digital advertising landscape.

3. Collaborate with brilliant creative minds

You’ll work alongside creatives from our other programs, developing your ability to create in a team environment, and building your professional network.

4. Graduate with a certificate from Miami Ad School

In 10 weeks, you’ll graduate with physical and digital copies of your Boot Camp Certificate, awarded by the world’s premier creative school.

Gioia-Nina van de FliertCreative Video Producer

“I’ve taken a lot of the thinking from these amazing instructors and applied it directly into my work as a strategist”

What People Say

The DIGITAL MEDIA & SOCIAL STRATeGY Curriculum at Miami Ad School

What (and how) you’ll be learning.

Learn by doing. In 10 short (but intense) weeks you’ll learn to develop social media strategies and campaigns. You’ll have the skills you need to show your future employer you can build brands using social media.

You’ll gain the tools and skills to effectively leverage online platforms and social media channels for greater reach, community engagement, and strategic content development. The program will enhance your knowledge of Paid Media,
User Experience, AI tools, content pillars, KPIs, and more.

Each week your mentor will be a different industry expert.

Our program will give you learnings in many multi disciplinary skills for a broad advertising an communication landscape:

The rest of the week is the best part: you partner with a content creation team and based on your social strategy develop a social media campaign including videos, Facebook ads, Tweets and anything else that will create an engaged following for your brand.

It all happens with an innovative curriculum of classes like these.

*Note: final list of classes is subject to change*

Strategic content pillars
Content creators selection & media management
Community engagement & PR routine
Content strategy frameworks
Executing creative digital ideas
Creative digital campaigns
Media listening to key findings
Data, insights & analytics interpretation
Ads Managers administration
Media selection, placement, and budget management
UX design for consumer’s journey
Effective digital experience design -XD- for better KPI’s results
Building up a pitch deck
Tools to sell campaign proposals

Our Next Boot Camp is Starting Soon

Program Starts:
September 30, 2024
Subject to change

Kevin EscaleraDigital Marketing Director at RSP Nutrition

“The people who really flourish in social marketing are those who genuinely love social media. Social moves so quickly to be an expert in the space you’ve got to have a passion for it.”

Our Teachers Are Industry Insiders

Each week your mentor will be a different social media expert. Instructors include professionals from Facebook, Google and top agencies like Sapient and R/GA. In each 3-day session they’ll cover a different aspect of social media. You’ll learn the different aspects of social media from content strategies, paid media and texting campaigns, to understanding data and analytics.

Tuition & Logistics

Total tuition cost for the Social & Content Strategy Boot Camp is $5650 USD.

Classes run for 10 weeks each summer, starting in July. There is an expected time commitment of 10 hours each week (for a total of 120 hours class time).

Students graduate with a Miami Ad School Social & Content Strategy Online Certificate.

Kendra KingGLOBAL STRATEGY LEAD, PUBLICIS GROUPE

"Miami Ad School’s Boot Camp actually prepares you for what it’s like in the real world. Agencies are looking for people who have tangible skills. And that's what this program produces."

Have A Question? Reach Out.

Career advice with no strings attached.

Our admissions team love to chat with people like you—answering questions, proposing solutions, and making plans for a creative future. An advisor can help you figure out what’s next in your creative adventure.