Social Media
SAN FRANCISCO

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SOCIAL MEDIA Boot Camp

START YOUR CAREER IN SOCIAL MEDIA STRATEGY

Learn by doing. In 12 short-but-intense weeks you’ll learn to develop social media strategies and campaigns. You’ll have the skills you need to show your future employer you can build brands using social media.

Each week your mentor will be a different social media expert. Instructors include professionals from Facebook, Google and top agencies like Sapient and R/GA. In each 3-day session they’ll cover a different aspect of social media. You’ll learn the different aspects of social media from content strategies, paid media and texting campaigns, to understanding data and analytics.

The rest of the week, the best part, you partner with a content creation team and based on your social strategy develop a social media campaign including videos, Facebook ads, Tweets and anything else that will create an engaged following for your brand.

In the final week of the Boot Camp visit a variety of ad agencies, brands and media firms. Experience the different types of social media work environments. You’ll meet the people in the social media departments and increase your network of industry contacts.

Starting Salaries for Social Media Strategy Graduates

$50,000 – $60,000:  20% of recent graduates
$40,000 – $50,000:  60% of recent graduates
$30,000 – $40,000:  20% of recent graduates

Results of our last survey of U.S. grads for the reporting period July 30, 2015 – June 1, 2016.

Application Deadlines and Program Schedule

The social strategy boot camp starts once a year in January. The boot camp lasts for 3 months (12-weeks). 

The application deadline is six weeks prior to the start of classes. Please see our FAQs for application deadlines and the school calendar.

The social media boot camp is a condensed program with classes during the week and weekends. Guest lectures on Friday evenings with weekend workshops on both Saturday and Sunday. Class schedule will change slightly halfway through the boot camp to provide additional skill-building courses.

At the end of the social media training program, students will spend an intensive week visiting the social media departments in advertising agencies and companies. The representatives will inform the students on their company’s philosophy, culture and give insight into their social media department. 

Tuition & Materials

Tuition is $6,000 total for the 12-week program.

All students must have:

Apple Macintosh MacBook Pro with external hard drive storage (2 TB) with maximum RAM Airport-equipped computer (approximately $1,299 to $3,000)

Keynote software (approximately $20-30)

InDesign is suggested for your portfolio but not required.

Additional anticipated supplies cost is $100-$350

Diploma & Job Placement Assistance

This social media training program is a twelve-week diploma program with the primary purpose of assisting students in developing the skills needed for a job as a social media strategist or engagement strategist in an advertising agency or marketing department of a company.

Graduates have the opportunity to attend portfolio review and interview with multiple agencies. Miami Ad School also supplies graduates with job leads throughout their career. Our institutional graduate placement rate is well over 90%.

Have A Question? Just Ask.

I can walk you through the admissions process

Malu Garcia

ADMISSIONS ADVISOR

415-837-0966
EMAIL ME

1414 Van Ness Ave., San Francisco, CA 94109

START A CAREER YOU’LL LOVE

Apply By November 26th

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Social Media Bootcamp Courses in San Francisco

Workshop SM

The planning instructor critiques the project the planning students completed. The art director/copywriter teams then work with the strategists to create integrated campaigns from the strategists’ research, insights and creative briefs. Class meets for intensive work sessions on two successive days.

The Pitch SM

This class will as closely as possible replicate the agency environment. As in the real world, social media and creative students are teamed together to develop work to build a client’s brands. The students develop skills and techniques needed to build good working relationships. They will learn how to solve brand problems and present to clients.

Social 101 / The Social Marketing Plan

Today’s hottest platforms will be discussed and which ones are most relevant to brands. Explore how mobile & social triggered an evolutionary leap in media in the Connected Age. In this complex communication universe, there is a greater need to establish an integrated Brand Marketing strategy that connects business objectives with social media strategy, platforms and tactics.

Social Strategies That Work

It is hard to keep pace with people’s behavior, and since brands today are experienced across many different channels and devices, in this module you’ll learn to integrate and develop transformative strategies with Cross-Channel fluency. Learn how to write the social brief, identify the overarching brand message and how it manifests itself over the different social channels.

Decode a Social Campaign

Understanding the building blocks of successful campaigns is just the starting point. It is important to create an “architecture for participation,” making media that inspires people to share and aligns the campaign story with community values. We will review examples of great social campaigns and identify what defines success in a social campaign. Explore Content, Timing, Images, Voice and the selection of the right networks to make SM history.

Listen, Analyze, and Strategize

Social Media ideas need to meet the needs of your target audience. Take a customer journey, combine it with the strength of visual branding creativity and fuel this through the power of analytics. You’ll go beyond social platforms. It’s not enough to just post on a schedule, you must build your brand’s “Social DNA.” Develop a consumer journey, think about how SEO plays a role, develop and test content, and learn which success metrics to use based on the brand’s business objectives. With these tools, you can develop strategies to increase engagement and advocacy for longstanding success.

Industry Heroes SM - Fueling Social Engagement Through Paid Media

You’ve already established your brand across the social media platforms and have a decent fan base, why pay for media when you can get it for free? Because it can create momentum, increase ranking and even establish endorsement partners growing your visibility. Develop a media plan to promote a campaign with a budget.

Industry Heroes SM - Social Publishing at Scale

With the proliferation of social networks, understanding which platform is the right forum to bring to life your brand strategy has never been more critical. What are the best practices for social publishing? Creating thematic conversation calendars and curating relevant content that extends the brand’s voice and tone in social media helps define your brand’s social media DNA. You’ll learn tools of the trade to expand your reach and establish your place in the online landscape.

Industry Heroes SM - Understanding Influence

If behavior is the driving engine of Social media, influence is the fuel. Our ability to behave and feel like others is human, social media just amplified it. What role does credibility plays? Trust? Reach? Learn to identify what build influence and how to use it in your strategies.

Industry Heroes SM - Design a Social Campaign

Define the goals of the campaign,” listen” to what the competition is doing, write the Key Metrics, identify your audience, select the channels, pick the platforms, create an editorial calendar… Launch, Optimize and be social.

Industry Heroes SM - Socializing the Brand Experience

To produce great content you’ll need to define your goals, plan ahead, evaluate your content production capabilities, content distribution channels, define audiences, schedule, publish and promote… A Content Calendar is your sanity’s best friend. With the proliferation of smart phones and tablets, social brand experiences are not limited to sitting in front of the computer. Interacting with brands can be mobile and add incentives or gamification with “checkin ins” and photo sharing. We will discuss great examples of brand platforms and how to extend the brand experience through multiple screens.

Industry Heroes SM - The Future of the Media Landscape

To produce great content you’ll need to define your goals, plan ahead, evaluate your content production capabilities, content distribution channels, define audiences, schedule, publish and promote… A Content Calendar is your sanity’s best friend. With the proliferation of smart phones and tablets, social brand experiences are not limited to sitting in front of the computer. Interacting with brands can be mobile and add incentives or gamification with “checkin ins” and photo sharing. We will discuss great examples of brand platforms and how to extend the brand experience through multiple screens.

Social Strategy Immersive SM

Each week a different outstanding Social Media/Strategist professional takes you through a topic essential to the discipline of social strategy in an intensive hands-on session. The instructor also assigns a project where you can apply the skills that you just learned. This course is offered in conjunction with “Workshop: SM”.

Social Media Toolbox

Brainstorming techniques will be explored in the first half of the course. The second half of the course, each student will work on developing a portfolio of 3-4 case studies that reflect the student’s thinking, perspective and personality.

Industry Exposure SM

This class will expose students to a variety of working environments where social media and strategist professionals are employed and to assist students in developing industry contacts. This class will help develop their professional network of contacts.