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Showing entries from January 2021. View all dates.

Rock Star to Ad Star: An Interview with Carlos “Perk” Cervantes

Carlos “Perk” Cervantes was once in a rock band. These days, he’s helping to steer the ship at Ogilvy. He’s come a long way since studying copywriting here at the school. How does that happen? To hear him tell it, the move sounds almost like a foregone conclusion—the natural extension of a lifetime spent honing his […]

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Pink Seesaws: The Power of Design

Bruce Mau is famous for saying, “Massive change is not about the world of design; it’s about the design of the world.” It’s true. As designers, it’s easy to be caught in a bubble—to focus on the comings and goings of other designers, and on trends popular in the inner circle. Real design, though, isn’t […]

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A Competition Proposition | M.AD Monday Newsletter

We’re almost through January, and things are starting to look up. Check out what’s happening in the creative conversation. What Our Art Direction Grads Have To Say Before you lose that sweet new-year enthusiasm, take a big step for your career. Enter one of these 3 big-name competitions for junior talent. 1. The Society of Publication […]

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From M.AD Grad to Leader at TikTok: An Interview with Antonio Fragoso

These days Antonio Fragoso is a Global Creative Lead at TikTok. Not so long ago, he was a Master’s student in copywriting at M.AD. How does someone make that jump? We asked ourselves the same question. Then we asked the man himself. Read on for what he said. But first… It’s worth noting that Antonio’s […]

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David Butler Shares the Power of Design | M.AD Insighter Series

Insighter | /ˌin • site • er/ noun 1. an outstanding creative professional with tips and tricks to spare. Someone to learn from. “the M.AD Insighter Series is free to attend on Zoom, every Wednesday at 4pm” On July 8, 2020, David Butler (CEO of KIDS II and former VP of Innovation at Coke) joined […]

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Marissa Velez Talks Fearless Creativity | M.AD Insighter Series

Insighter | /ˌin • site • er/ noun 1. an outstanding creative professional with tips and tricks to spare. Someone to learn from. “the M.AD Insighter Series is free to attend on Zoom, every Wednesday at 4pm” On Oct 28, 2020, Marissa Velez (CEO and Producer at Mythologie) joined us live over Zoom to take […]

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Beto Fernandez Talks Creative Activism | M.AD Insighter Series

Insighter | /ˌin • site • er/ noun 1. an outstanding creative professional with tips and tricks to spare. Someone to learn from. “the M.AD Insighter Series is free to attend on Zoom, every Wednesday at 4pm” On Oct 21, 2020, Beto Fernandez (Founder of Activista) joined us live over Zoom to take part in […]

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A New Internet (Now With Sea Shanties) | M.AD Monday Newsletter

There’s lots to cover, and no time to waste. Dive in for a recap of everything worth knowing in the creative world this past week. What Our Art Direction Grads Have To Say It’s a common refrain on the internet to bemoan what once was. If you’d believe most commenters on Reddit, the late-90s to […]

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New Looks for GM, Pfizer, and Burger King: Big Brands Make Big Changes in 2021

Clearly, 2021 is a year of change. On Wednesday, January 6, Pfizer formally announced their largest branding shift since the mid-20th century. The next day, January 7, Burger King unveiled their new brand, itself the first major update for the brand in more than 20 years. Finally, on Friday, GM joined the fray: they revealed a major […]

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Mat Zucker Shares Crucial Career Lessons | M.AD Insighter Series

Insighter | /ˌin • site • er/ noun 1. an outstanding creative professional with tips and tricks to spare. Someone to learn from. “the M.AD Insighter Series is free to attend on Zoom, every Wednesday at 4pm” On Wednesday, January 6, Mat Zucker (Partner at Prophet) joined us live over Zoom to take part in […]

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TikTok Goes Corporate | M.AD Monday Newsletter

OK, that was a turbulent start to a year that already looked a little intimidating…but at times like this, it’s worth remembering: the night is always darkest before the dawn. In the spirit of optimism, check out some of the most exciting creative endeavors we found this week. TikTok + Enterprise Software = Viral Content […]

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M.AD Week in Review (Jan 8, 2020)

The past week has been big for the M.AD community. Here’s a quick update on everything going on with our grads, current students, and other friends around the world. What Our Art Direction Grads Have To Say Ever wondered how professional art directors actually think about their craft? Ever wondered how they pushed their careers […]

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