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Showing entries from February 2021. View all dates.

The Secrets of Creative Collaboration

You’re invited to our most ambitious Insighters event yet: a 4-hour workshop with the makers and doers at Oxcart Assembly! Mar 3, 2021 3:00 PM – 7:00 PM EST https://zoom.us/j/94813583417 Meeting ID: 948 1358 3417 Passcode: 582569 Get the latest updates by checking out our LinkedIn Event: https://www.linkedin.com/events/6768182779797651456/about/ And check out the full list of […]

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Mauro Porcini Talks Creative Leadership | M.AD Insighter Series

Insighter | /ˌin • site • er/ noun 1. an outstanding creative professional with tips and tricks to spare. Someone to learn from. “the M.AD Insighter Series is free to attend on Zoom, every Wednesday at 4pm” In February 2021, Mauro Porcini (SVP & Chief Design Officer, PepsiCo) joined us live over Zoom to take […]

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John Bielenberg Teaches Us How To Think Wrong | M.AD Insighter Series

Insighter | /ˌin • site • er/ noun 1. an outstanding creative professional with tips and tricks to spare. Someone to learn from. “the M.AD Insighter Series is free to attend on Zoom, every Wednesday at 4pm” In February 2021, John Bielenberg (Co-Founder, Thinknado) joined us live over Zoom to take part in our Insighter […]

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Writing With Purpose: An Interview with Lauren Cooper

A few years ago, Lauren Cooper hit the headlines with a profile from Business Insider as one of their 30 exciting creatives under 30. At the time, the ad universe was buzzing over her work on the “First Ever Pinterest Yard Sale” for Krylon—an innovative project that won her a Cannes Titanium Lion and was […]

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4 Hidden Trends From the Ads of Super Bowl LV

Universal events are rare these days. It seems somehow poetic that Paramount used the Super Bowl to pitch yet another streaming service: the juxtaposition of our forever fracturing media landscape against the one true “Can’t-Miss” event we have left. The Super Bowl is always a cultural barometer. Forever the most popular TV event of the […]

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When Brands Face Trends | M.AD Monday Newsletter

Hello and welcome to February 2021: the perfectly rectangular month. After a tumultuous start to the year, we’re all looking to make sense of what the future has in store. Here’s a few of the most important stories for a creative like you:   Apple Vs. Robinhood: When Brands Face Trends It takes decades to […]

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The 48 Hour Repack at M.AD School of Ideas

Last weekend, a few M.AD grads gave up sleep (and their time off) to do something big: a 48-hour, high-speed, package design sprint. It’s the 48 Hour Repack, from The Institute of Packaging Professionals (IOPP): a student design competition created to highlight the skills and talents of tomorrow’s packaging professionals. The prizes? Cash, scholarships, opportunities…oh […]

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Becoming a Strategist: An Interview with Nick Smatt

A few short years ago, Nick Smatt took a risk: he joined our Strategic Planning Bootcamp in San Francisco. This was, naturally, before Nick became one of the most exciting strategists around—before he’d worked intimately with brands like IBM and FedEx. At the time, he was an account man in New York…and he had yet […]

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