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THE LATEST NEWS, TRENDS AND TIPS

MAD Students Sweep Awards Season

OK, we're biased. It's not exactly a secret that we're insanely proud of our students. But this year, in particular, our bias has nothing to do with it: our students just won 10% of the available New Blood awards from D&AD for 2020. As many will know, a D&AD...

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7 Art Direction Skills That Industry Insiders Love

Think you could be an Art Director? It's competitive...and it's worth it. The life of an Art Director is everything incredible, challenging, wild, and fulfilling about the creative process itself. Great Art Directors elevate every project they work on, producing...

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The Insider Truth: What A Copywriter (Actually) Does

"A copywriter’s main job is storytelling. But the way you tell those stories can be different from day to day. I can go from writing a manifesto to sell an idea to a client to writing a short musical to developing the voice for a chat bot. These things can happen back...

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6 Copywriting Skills That Hiring Managers Love

Is this the worst time in modern history for the written word? There's been plenty said (and written) about the death of the written word...but here's the truth: there'es probably never been a better time to be a copywriter. No doubt, reading habits have changed....

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7 Strategic Planning Skills To Land Your Dream Job

7 Strategic Planning Skills To Land Your Dream Job

So, you want to be a Strategic Planner. You're looking at an exciting, liberating, creative future—if you can find the right position, at the right company. Lucky for you, there's never been such high demand for the role. Companies have finally learned the value of...

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8 Digital Design Skills That Separate You From The Pack

8 Digital Design Skills That Separate You From The Pack

Digital designers are incredibly valuable to the teams they work for. They make digital media sing. That being said, not all digital designers are compensated the same way for their contributions. Some are high-powered managers working with incredible organizations,...

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What Does a Digital Designer Do?

What Does a Digital Designer Do?

A digital designer makes the world more human. In the old days, a computer was a specialized instrument for highly specialized people. Sure, they were capable of all these incredible feats of computation. Yes, most people figured they’d probably be important in the...

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M.AD Masks: Creative Responses to COVID-19

M.AD Masks: Creative Responses to COVID-19

The whole world is coming to terms with what life might look like in the aftermath of COVID-19—and indeed, what it might look like as we continue to deal with the virus in the coming months. Medical professionals are using their talents and determination to improve...

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