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The Inspiring Shaq-Backed Agency With a M.AD Connection

The Inspiring Shaq-Backed Agency With a M.AD Connection

It's called Majority, and this won't be the last you hear about it. This week, NBA legend Shaquille O'Neal helped out M.AD grad Omid Farhang (and now Majority CEO) in founding a new agency dedicated to building a diverse workforce. The promise? Majority will create a...

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The $500,000 Meme | M.AD Monday Newsletter

The $500,000 Meme | M.AD Monday Newsletter

There are moments you can spot the beginning of a whole new movement. That first crest of a massive wave. Our main topics today, NFTs and Deep Fakes, are both at major inflection points. And as a creative, you should be aware of what's going on...   The $500,000...

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6 Books Every Creative (And Wannabe Creative) Should Read

6 Books Every Creative (And Wannabe Creative) Should Read

“Watch your thoughts, they become your words; watch your words, they become your actions; watch your actions, they become your habits; watch your habits, they become your character; watch your character, it becomes your destiny.” ― Lao Tzu So much of who we become...

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The Secrets of Creative Collaboration

The Secrets of Creative Collaboration

You’re invited to our most ambitious Insighters event yet: a 4-hour workshop with the makers and doers at Oxcart Assembly! Mar 3, 2021 3:00 PM - 7:00 PM EST https://zoom.us/j/94813583417 Meeting ID: 948 1358 3417 Passcode: 582569 Get the latest updates by checking out...

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Writing With Purpose: An Interview with Lauren Cooper

Writing With Purpose: An Interview with Lauren Cooper

A few years ago, Lauren Cooper hit the headlines with a profile from Business Insider as one of their 30 exciting creatives under 30. At the time, the ad universe was buzzing over her work on the "First Ever Pinterest Yard Sale" for Krylon—an innovative project that...

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4 Hidden Trends From the Ads of Super Bowl LV

4 Hidden Trends From the Ads of Super Bowl LV

Universal events are rare these days. It seems somehow poetic that Paramount used the Super Bowl to pitch yet another streaming service: the juxtaposition of our forever fracturing media landscape against the one true "Can't-Miss" event we have left. The Super Bowl is...

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When Brands Face Trends | M.AD Monday Newsletter

When Brands Face Trends | M.AD Monday Newsletter

Hello and welcome to February 2021: the perfectly rectangular month. After a tumultuous start to the year, we're all looking to make sense of what the future has in store. Here's a few of the most important stories for a creative like you:   Apple Vs. Robinhood:...

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The 48 Hour Repack at M.AD School of Ideas

The 48 Hour Repack at M.AD School of Ideas

Last weekend, a few M.AD grads gave up sleep (and their time off) to do something big: a 48-hour, high-speed, package design sprint. It's the 48 Hour Repack, from The Institute of Packaging Professionals (IOPP): a student design competition created to highlight the...

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