New Looks for GM, Pfizer, and Burger King: Big Brands Make Big Changes in 2021
Clearly, 2021 is a year of change. On Wednesday, January 6, Pfizer formally announced their largest branding shift since the mid-20th century. The next day, January 7, Burger King unveiled their new brand, itself the first major update for the brand in more than 20...
Lessons From A 30 Year Creative Career: Insighter Series with Mat Zucker
On Wednesday, January 6, Mat Zucker joined us live over Zoom to take part in our Insighter Series: weekly conversations between creative professionals and young, aspiring creatives looking to advance. Take a look at Mat's presentation below....
M.AD Week in Review – Jan 8, 2020
The past week has been big for the M.AD community. Here's a quick update on everything going on with our grads, current students, and other friends around the world. What Our Art Direction Grads Have To Say Ever wondered how professional art directors actually think...
M.AD Art Direction Grads Talk About Their Work
Art Directors can seem intimidating. It is, after all, a special set of skills that makes a real star AD: drive, focus, idea generation...the list goes on. And on a personal level, many can seem extraordinary: bursting with creativity, dialed into the cultural...
M.AD Students Are Grand Winners at 2020 NYX Marcom Awards
2020 ended with a bang: on December 31, the NYX Marcom Awards announced their big winners. Among those celebrating? 4 Miami Ad School students from across the globe, recognized as Grand Winners for their fantastic project, GANG For Good. Watch the video here:...
Creative Gambits and the Bitcoin Explosion: The MAD Monday Newsletter (January 4, 2021)
Obviously, it's an excellent time to glance back at the year that was...but perhaps more than ever, it feels more important (and a little healthier) to really focus on what's ahead. So with that in mind, take a look at this time capsule for New Year's 2021: a few...
Kelsey Matthews — How To Slay The Holidays
Kelsey Matthews wears plenty of hats. By day, she's one of Atlanta's rising stars in the world of copywriting, working professionally with R/GA while she continues to refine her talents at M.AD. When she's off the clock, her talents are directed elsewhere: she takes...
New Year, New Us: Becoming The M.AD School of Ideas
A Good Idea Should Scare You For 40 years, our work has been rooted in one idea—that true creativity must be bold and fearless to make a mark. We’ve trained some of the most accomplished creative minds in the industry to view challenges and setbacks as opportunities...
Idea Foreplay: 7 Ways To Boost Your Creativity (Backed By Science)
It's a common enough problem—you know you have to get something done (the deadline is coming up, after all), but...the ideas just aren't flowing. You might even start to panic. What if the ideas never come? You'll be homeless before you know it. You'll have to call...
12 (Underrated) Secrets For Remote Work
The nice thing about 2020 is how nice and normal it's been. A truly relaxing time. ... OK, let's be honest. Your routine is probably out of whack. Things are stressful and strange and straight-up bizarre for all of us right now. And of course, chief among the massive...