Account Planning, Brand Strategy, Strategic Planning, Ninja what? Is the Discipline Having an Identity Crisis?
“It turns out that one of the only things all of our teachers agreed on was how much they disliked the ‘account planner’ job title.”
Companies come to Miami Ad School’s Portfolio Reviews to hire top creative talent, and that’s exactly what they do.
Advertising awards put students on the radar of creative recruiters all over the world. Students get noticed, and then they get interviews. Job offers are soon to follow.
Some of the most creative, inventive and successful people in the world have walked through the front door at Portfolio Center and honed their craft. Why not you?
Creative careers today take many forms. You can work in a variety of places—media companies, digital platforms, entertainment companies, brands and, yes, advertising agencies too.
“Everything at Apple is crafted to perfection. Each creative element receives an incredible amount of thought and scrutiny. Headlines, body copy, emoji mustaches—you name it. It’s been considered, crafted, and reviewed.”
“Long story short—we got the internship, and still haven’t quite recovered from the shock.”
TAKEOUT—the Experience Delivery Service that focuses on creating unique and lasting experience for brands and organizations—was founded by Miami Ad School art direction students Elisa Sain and Cris Cordero. The creative duo has focused on creating a counterculture of art as something personal and lasting. Something that goes beyond an Instagram post.
Miami Ad School Boot Camp for Strategic Planning mentor Jess Greenwood on what makes a good planner.
“Planning is the place where you can be most eclectic—outside of being a professional artist. You’re hired specifically for your point of view in the world.”