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4 Hidden Trends From the Ads of Super Bowl LV

4 Hidden Trends From the Ads of Super Bowl LV

Universal events are rare these days. It seems somehow poetic that Paramount used the Super Bowl to pitch yet another streaming service: the juxtaposition of our forever fracturing media landscape against the one true "Can't-Miss" event we have left. The Super Bowl is...

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When Brands Face Trends | M.AD Monday Newsletter

When Brands Face Trends | M.AD Monday Newsletter

Hello and welcome to February 2021: the perfectly rectangular month. After a tumultuous start to the year, we're all looking to make sense of what the future has in store. Here's a few of the most important stories for a creative like you:   Apple Vs. Robinhood:...

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The 48 Hour Repack at M.AD School of Ideas

The 48 Hour Repack at M.AD School of Ideas

Last weekend, a few M.AD grads gave up sleep (and their time off) to do something big: a 48-hour, high-speed, package design sprint. It's the 48 Hour Repack, from The Institute of Packaging Professionals (IOPP): a student design competition created to highlight the...

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Pink Seesaws: The Power of Design

Pink Seesaws: The Power of Design

Bruce Mau is famous for saying, "Massive change is not about the world of design; it's about the design of the world." It's true. As designers, it's easy to be caught in a bubble—to focus on the comings and goings of other designers, and on trends popular in the inner...

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A Competition Proposition | M.AD Monday Newsletter

A Competition Proposition | M.AD Monday Newsletter

We're almost through January, and things are starting to look up. Check out what's happening in the creative conversation. What Our Art Direction Grads Have To Say Before you lose that sweet new-year enthusiasm, take a big step for your career. Enter one of these 3...

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David Butler Shares the Power of Design | M.AD Insighter Series

David Butler Shares the Power of Design | M.AD Insighter Series

Insighter | /ˌin • site • er/ noun 1. an outstanding creative professional with tips and tricks to spare. Someone to learn from. "the M.AD Insighter Series is free to attend on Zoom, every Wednesday at 4pm" On July 8, 2020, David Butler (CEO of KIDS II and former VP...

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