6 Copywriting Skills That Hiring Managers Love
Is this the worst time in modern history for the written word? There's been plenty said (and written) about the death of the written word...but here's the truth: there'es probably never been a better time to be a copywriter. No doubt, reading habits have changed....
What Does a Strategic Planner Do?
Strategic Planner. Brand planner. Account Planner. Creative Strategist. There are many names for the role we'll be discussing here. And the details are different depending on the team. But one thing is certain: these professionals (we'll call them Strategic Planners...
The Age of Creativity: 4 Incredible Creative Projects From 2020 (So Far)
The 4th is coming up. And as Americans across the globe celebrate against an unprecedented backdrop of change and confusion, at MAD we have something on our mind: the role creativity (and creative freedom) can play in building a better future. There's a longstanding...
7 Strategic Planning Skills To Land Your Dream Job
So, you want to be a Strategic Planner. You're looking at an exciting, liberating, creative future—if you can find the right position, at the right company. Lucky for you, there's never been such high demand for the role. Companies have finally learned the value of...
8 Digital Design Skills That Separate You From The Pack
Digital designers are incredibly valuable to the teams they work for. They make digital media sing. That being said, not all digital designers are compensated the same way for their contributions. Some are high-powered managers working with incredible organizations,...
What Does a Digital Designer Do?
A digital designer makes the world more human. In the old days, a computer was a specialized instrument for highly specialized people. Sure, they were capable of all these incredible feats of computation. Yes, most people figured they’d probably be important in the...
M.AD Masks: Creative Responses to COVID-19
The whole world is coming to terms with what life might look like in the aftermath of COVID-19—and indeed, what it might look like as we continue to deal with the virus in the coming months. Medical professionals are using their talents and determination to improve...
You Should Have Stayed At Home
In uncertain times, need creative ideas more than ever. A global pandemic doesn’t mean creatives are taking a break—if anything, we’re going into overdrive.
Our students are working hard to harness their creativity to make a change. And in at least one case, their concept was so ingenious, so daring, that it’s been picked up by media outlets such as Forbes, Yahoo, Campaign, and Daily Mail among others.
Hatem Shares His Secrets
Hatem El Akad is a copywriter, drummer, advertising nerd, voice-over talent and empathetic human. Everything from the advertising culture to the music industry has an impact on all of us, especially Hatem. He wanted to have a career that allowed him to make real...
Make Creativity Your Way of Life
Being a creative turned into a way of life. At least that’s what I realized after creating a new life in Madrid and San Francisco, then working at the agency BeyenMeyer in Amsterdam.Suddenly the world became my home and the school turned my life into a roller coaster of new things to be explored.