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M.AD Insighter Series

Big D Design with David Butler

Apr 28, 2021 - 04:00pm

Speaker

David Butler

Overview

David Butler is the Chief Growth Officer for Kids II, creators of the Baby Einstein line of products. He’s also the former Head of Global Design for a small American beverage company called Coca-Cola. For over 25 years, he’s been a global leader in his roles as investor, advisor, designer, and brand strategist. Before Coke, he led brand strategy at Sapient, helping Fortune 100 companies transform into digital companies. He started his career designing large-scale brand identity systems and experiences for the Olympics, UPS, Delta, and CNN.

In 2015, he co-authored “Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too), now publishing in over 25 countries. Daniel Pink called it a ‘master class in problem solving,’ Tim Brown said it caused him to ‘rethink IDEO.”

All told, David is one of the most original voices in product design and branding today.

David Butler

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