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M.AD Insighter Series

Jeff Harter, Group Creative Director at Brighthouse

Aug 04, 2021 - 04:00pm

Speaker

Overview

Jeff Harter is Group Creative Director at BrightHouse in Atlanta, GA, focusing on big ideas that take brands further. Over his career, he has worked for several global agencies in Atlanta including JWT, Grey, and Ogilvy & Mather. Jeff has extensive experience on a wide range of regional, national, and international clients including the Atlanta […]

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Jeff Harter is Group Creative Director at BrightHouse in Atlanta, GA, focusing on big ideas that take brands further. Over his career, he has worked for several global agencies in Atlanta including JWT, Grey, and Ogilvy & Mather.

Jeff has extensive experience on a wide range of regional, national, and international clients including the Atlanta Braves, United States Marine Corps, and Foundation Rwanda. He has coordinated and overseen global campaigns in many different languages while communicating with agency offices and clients—most recently the launch of IHG in partnership with London, Shanghai, and Singapore.

Previously, Jeff worked closely with Coca-Cola Moscow for their sponsorship of the Olympic Torch Relay, developing a limited-time, social platform to inspire participation and find potential torchbearers. His work has been recognized by several prominent award shows including The One Show, Communication Arts, and the Addys. He has built a strong reputation for his calm leadership, his ability to inspire teams to greater results, and insights into endless media outlets. He believes that the world benefits from better design and that it will improve greatly from brands that have a purpose. While at BrightHouse, he has worked on Coca-Cola, P&G’s Secret Deodorant, Newell Rubbermaid, SunTrust Bank.

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