How to get started
Our Director of innovation and client discuss the project and finalize the brief. A Lab is assembled from the hundreds of student strategists, writers, art directors, designers and content creators. Teams are made up of 10 - 70 students.
Project Length
Depending on the scope of a project, they last between 2 and 10 weeks.
The Briefing
Briefings last between 1-2 hours. The client presents the project and the competitive landscape. The teams in the Lab are each made up of several specialties. They ask questions and explore the project from their unique point of view.
The secret is client / student collaboration
The lab is successful because clients have the opportunity to be part of the process. At several points the client gives input into the Lab's multitude of strategic and creative explorations.
The client sees the magic
In pitch-style presentations, student teams present their ideas to the client. With so many ideas the session takes several hours. The finale is the client giving feedback and announcing the winning team.
Results Brands can use
The Lab has created Super Bowl commercials, product innovation, new business launches, packaging design, social media campaigns, stunts, marketing strategies
Some of Our Corporate Partners
A Few Of The Projects We’ve Worked On
FORTUNE 500 COMPANIES, START-UPS AND NON-PROFITS
Donut Day for BK
STUDENT IDEA GETS OVER 1 BILLION MEDIA IMPRESSIONS
Burger King’s Global CMO, Fernando Machado, named 2017 creative marketer of the year, had an idea. He and the creative leadership of DAVID, BK’s ad agency, created and taught a course at Miami Ad School focused on Burger King. The winning student idea, a “donut” burger served with a “donut hole” slider, was featured by The New York Times, Fox News and FastCompany.
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