How to get started
Our Director of innovation and client discuss the project and finalize the brief. A Lab is assembled from the hundreds of student strategists, writers, art directors, designers and content creators. Teams are made up of 10 - 70 students.
Project Length
Depending on the scope of a project, they last between 2 and 10 weeks.
The Briefing
Briefings last between 1-2 hours. The client presents the project and the competitive landscape. The teams in the Lab are each made up of several specialties. They ask questions and explore the project from their unique point of view.
The secret is client / student collaboration
The lab is successful because clients have the opportunity to be part of the process. At several points the client gives input into the Lab's multitude of strategic and creative explorations.
The client sees the magic
In pitch-style presentations, student teams present their ideas to the client. With so many ideas the session takes several hours. The finale is the client giving feedback and announcing the winning team.
Results Brands can use
The Lab has created Super Bowl commercials, product innovation, new business launches, packaging design, social media campaigns, stunts, marketing strategies